The evolution of a PT practice is not unlike the development of a human being. The business starts small, in need of everything, like a baby, and hopefully, one day, it grows up to be a fully-fleshed and balanced adult.
I call this journey the climb up the ownership mountain, and every business goes through it.
So, how do you know if your PT practice is growing? Well, it’s all about who is in control of your traffic.
Yes, believe it or not, whoever owns your traffic owns your business, whether it’s your past clients, the doctor who refers new leads to you, or your most loyal customers.
If you’re not the one generating patient leads through marketing and sales strategies, then your business will never truly be yours and it will be stuck in childhood forever.
This is exactly what I discuss in this week’s episode of Patients On Demand! So tune in to learn more about the ownership mountain, the stages of a business’s growth, and how you can truly own your PT practice!
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