Cover art for podcast Patients On Demand

Patients On Demand

95 EpisodesProduced by Christine WalkerWebsite

If you're a physical therapist, concierge medicine doctor, dentist, or chiropractor who wants to get more new patients from your website, this podcast is for you. Your host Christine Walker, is a best-selling author, cash PT, and successful multi-business owner. She has helped hundreds of private pr… read more

95 Episodes | 2019 - 2022

How to Rank Above Your Competition and Be The Most Visible Clinic In Town

June 1st, 2022


What are the steps needed to be the most visible clinic in town and rank above your competition? This is a deep dive so I hope you're ready! We're going to be talking about SEO and how to rank higher on Google, the key …

Are You Using This YouTube Feature? This Could Benefit Your Physical Therapy Practice!

May 25th, 2022


During a group coaching call, a client brought up the benefits of using YouTube videos as a way to get more eyes on his blog posts! But also followed …

Businesses Exist for One Simple Reason (Why Your Physical Therapy Practice Exists)

May 11th, 2022


A business exists because.. (well, I don't want to ruin the surprise) but it's really for ONE simple reason! Let's talk about why your Physical Therapy practice exists in the first place. Also, how you can leverage your …

Overachiever's Dilemma - Part 2 (Celebrate your wins!)

May 4th, 2022


Today's podcast episode is all about learning to celebrate your wins as a business owner! Do you allow yourself to celebrate? Or do you instantly start working towards the next goal? The problem with this is that it …

Overachiever's Dilemma - Part 1 (When Success is Hard to Measure)

April 27th, 2022


Success when we were in school use to be measured by grades. When we got an A, we got the stamp of approval we needed to know that we were …

"Worth the Time and Effort to Have a Podcast to Grow my PT Business?"

April 6th, 2022


Today's podcast is from a group coaching call with my clients where one business owner in particular asked about the time and effort being worth put …

The Good Faith Estimate: What It Means For Your Website

January 24th, 2022


Today's podcast is about the NO SURPRISES ACT and what it means for your website. I also discussed how we can strategically add the Good Faith Estimate to your website.

Links Mentioned:

2 Areas Entrepreneurs Struggle With The Most AND How To Overcome Them

January 17th, 2022


Who do you need to become to be a successful entrepreneur?

Who do you need to be in order to accomplish your business goals?

My business coach asked …

How To Write USP Headlines People Can’t Help But Click (AND Improve SEO!)

January 10th, 2022


What’s the first thing that people read when they come to your website?

Your headline, or unique service proposition (USP), is the first thing that someone sees when they arrive at your website. It needs to catch their …

How To Fill Your Clinic’s Schedule ASAP

January 3rd, 2022


In last week’s check-in with our clients, we discussed various ways to fill a clinic’s schedule during slower periods of the year (especially during …

The Biggest Mistake You Can Make With Digital Marketing

December 27th, 2021


→ Link to the video about my health journey:

→ Link to video on the 6 key areas of a PT business:

This week’s episode of Patients …

3 NECESSARY Ingredients for a Compelling Online Bio

December 20th, 2021


Did you know that the “Meet the Staff” page on a healthcare provider’s website is the 2nd most visited page?

When people find your PT clinic online, they want to get to know YOU before they come in for treatment.

Health …

3 ESSENTIAL Content Upgrades For Your Website’s Growth in 2022

December 13th, 2021


Are you looking back on 2021 for some clues on how to improve your website in 2022?

In this week’s episode of Patients on Demand, I go over the three ESSENTIAL components of your website to ensure business growth in the …

How to Hire A Marketing Assistant That Will TRANSFORM Your Clinic

December 6th, 2021


When you’re in the process of hiring, the best thing to do is look for someone else who successfully does this job that you’re looking to hire!

In …

How To Keep Your PT Website Ahead of The SEO Game in 2022

November 29th, 2021


***Link to the Google Update episode → VIDEO & PODCAST

As we approach the end of the year, it’s a great time to reflect on what to do moving forward, what knowledge to acquire that you might not have in the past …

The ONLY Business Shortcut You'll Ever Need | The Secret to Accomplishing Your Goals in 2022

November 22nd, 2021


Link to the Google Update episode   



Recently, I heard a quote that completely changed my thought process when it comes to my business from another …

How To Sell Your Online Course Post-Pandemic To Grow Your PT Practice In The New Year

November 15th, 2021


During the pandemic, many business owners spent a lot of time developing online PT programs for their clients since their clinics were shut down or severely limited in capacity.

Now that things are slowly returning to …

Overflow 101 | How To Manage When Demand for PT Exceeds Your Clinic’s Supply

November 8th, 2021


One of my clients recently reached out to me about a problem she was having with her physical therapy clinic.

She was getting too many inquiries from her website of people wanting to come in for PT, and she wanted to …

Black Friday 2021 | Marketing Strategies for PT Practice Owners

November 1st, 2021


Black Friday is one of the best selling opportunities of the year for business owners, PT practice owners included! It’s a great way to make some extra money at the end of the year for your PT business.

People are …

BREAKING NEWS: Google Just Changed Local SEO Rankings Forever

October 25th, 2021


Have you noticed a lag in your website’s traffic over the last month or so? Has your Google search ranking plummeted seemingly out of nowhere?

The 10-80-10 Rule | Successful Business Leadership for PT Practice Owners

October 18th, 2021


When it comes to your private practice or other PT business, it’s important to remember the 10-80-10 rule.

10% of your goals as a business owner are …

How To Take Meaningful Brain Breaks as a PT Entrepreneur

October 11th, 2021


Do you ever feel like you need a break, but you don’t want to lose your momentum?

So you push yourself to the point of exhaustion, and realize that the quality of your work isn’t worth the work you’re putting in…

Don’t FIX What Ain’t BROKE | How to Make Decisions About Upgrading Your PT Website

October 4th, 2021


As physical therapists, we’re constantly upgrading our knowledge about the latest treatments, getting the latest and greatest new equipment, obtaining new certifications, etc. to be the best clinicians we can be.

It …

Is My Website Marketing Really Working? | SEO Q&A Part 3

September 27th, 2021


PT practice owners, myself included, often ask these questions: How many leads should my website be generating? What should my expectations be? How …

Google LOVES Content | How To Get Your PT Practice To Rank Higher Part 2/3

September 20th, 2021


On last week’s episode of Patients on Demand, we went over the importance of high ranking for PT practice owners on Google searches. We also went over some ways to improve your ranking, such as making sure all of your …

Google My Business in 2021: How To Get Your PT Practice Ranking Higher Part 1/3

September 13th, 2021


Google My Business in 2021: How To Get Your PT Practice Ranking Higher Part 1/3

So you want to know how to rank your PT practice in the top 5 results …

Blogging for SEO | Why Blogging is Essential for Private Practices (+4 blog topic ideas!)

September 6th, 2021


Writing blogs for your physical therapy website is way simpler than you might think, and can have incredible benefits for your clinic’s visibility online!

Consistent content creation can help rank your private practice …

PT Website Secrets BTS | Digital Marketing Essentials for PT Practice Owners

August 30th, 2021


This week, Patients on Demand goes behind the scenes with one of our website clients during our weekly check in. We go over how their site is doing, how their marketing is working for them, and my recommendations based …

Using Your PT Clinic’s Brand as an SEO Secret Weapon

August 23rd, 2021


After a lovely vacation with my family to Hilton Head Island, I came across some of the best branding for SEO purposes in a local coffee shop after asking my daughter to pick the place she wanted to go for breakfast.

Content Creation Hacks for PT Entrepreneurs | How To Save Time, Be Productive, & Build Authority

August 16th, 2021


Content Creation Hacks for PT Entrepreneurs | How To Save Time, Be Productive, & Build Authority

In this week’s episode I talk about the easiest way to create content for your clinic online consistently.  Updated …

How to Get Your PT Clinic on the Map

August 9th, 2021


How to Get Your PT Clinic on the Map

There are plenty of PT practices out there that people have no idea about because they’re simply not contributing to an online presence. These practices are five-star oases in the …

How To Create Time Freedom as a PT Entrepreneur

August 2nd, 2021


How to Create Time Freedom as a PT Entrepreneur

In this episode of Patients On-Demand, we will talk about how to get time freedom while running your own private practice. If you’re anything like me, then you went into …

Rethink the Lead Magnet in 2021

July 26th, 2021


I was inspired by a client question during our weekly office hours to talk about lead magnets or freebies in exchange for contact information, and specifically, what the best type of lead magnet is for your PT website.

Do You Really Own Your PT Business? Or Does It Own You?

July 19th, 2021


How do you know if you really own your PT business?

In this week’s episode of Patients on Demand, I discuss one of our clients and how he took back …

Fun Q&A with My Daughter Virginia | 4th of July SPECIAL

July 12th, 2021


In this week’s episode I decided to do something different and special for the holiday. So tune in to hear my daughter ask me a series of random …

How to Hire Like a Pro as a PT CEO

July 5th, 2021


Hiring new employees is a complex process. As CEOs in the PT world, we aren't exactly HR specialists. In this week’s episode of Patients on Demand, I outline some ways that can make this process a little easier.

In the …

4 Numbers of Website Analytics You NEED to Know

June 28th, 2021


4 Numbers of Website Analytics You NEED to Know

This week’s episode is a throwback to a live I did back in 2019 on website analytics.

Looking at analytics can be scary and overwhelming because there is a lot of …

CEOs Need Brain Breaks Too!

June 21st, 2021


CEOs Need Brain Breaks Too!

As you grow in your PT business, it becomes more and more complicated, more people are hired, more decisions have to be made, and the decisions grow in size and lessen in the time they need …

The Magic of Masterminds for Business Growth

June 14th, 2021


It’s tempting to think that you can get places on your own with your PT business, especially because this is why you were able to start a business in the first place. Being independent and willing to strike out on your …

How To Know Which Leads Are Worth Your Time (And Those That Aren’t)

June 7th, 2021


How To Know Which Leads Are Worth Your Time (And Those That Aren’t)

How do you know if leads that come into your physical therapy business are worth your time?

If you look at a batch of ten leads that come from your …

Charge Enough to Serve | Why You Shouldn’t Fear Charging What Your PT Services Are Worth

May 31st, 2021


How can you charge enough for services so your PT business can grow?

In this week’s video I explain the importance of charging enough for your PT services to your patients not only so that you can break even, but so you …

Giving Your Patients the Disney Experience

May 24th, 2021


When you’re planning a Disney vacation for your family, there are a lot of things you need to consider in the planning. Where you’ll be staying, how you’ll get around to the parks, where to eat, things that are …

What to Do When You Hit a Roadblock

May 17th, 2021


What to Do When You Hit a Roadblock

When we face challenges with our clinics, we look to go the fastest route to solve our problem. 

We …

Lessons from the Lemonade Stand

May 10th, 2021


Lessons from the Lemonade Stand

It’s easy to assume that the reason you aren’t getting patients in your PT business is because they don’t want to spend money on the services. But the reality is that there are many …

Dealing with Dissonance

May 3rd, 2021


Dealing with Dissonance

What do you do when you feel uncomfortable with something in your business?

If I find myself avoiding a task that I’ve had on my plate for a long time, I ask myself, “Why is this causing me so …

Is It Time to Rebrand Your Business?

April 26th, 2021


Is It Time to Rebrand Your Business?

A lot of people consider rebranding when they feel like their business has taken a bit of a turn.

That's causing you to think that your branding is the issue, but if we’re being …

Marketing Moves You're Doing Out of Order

April 19th, 2021


Marketing Moves You're Doing Out of Order

There are many talented marketers out there that are great at selling CRMs and other business enhancing softwares. And these softwares can be a great resource for your …

Disney Teaches Quarterly Planning

April 12th, 2021


Disney Teaches Quarterly Planning

I’ve known for a year that my kids get out of school earlier in May than usual and I’ve earmarked the week before …

Get to Know Me with Cash PT Lunch Hour!

April 5th, 2021


This week's episode is another replay of an interview I've done with the hosts of Cash PT Lunch Hour!

In it, I take them through my workspace (a gym, believe it or not!) and explain my workflow, how I got started, and …

3 Business Books for Physical Therapists (that no one has told you about)

March 29th, 2021


Hey guys, this week, I’m back with a fresh episode of Patients On Demand, and I couldn’t be happier!

It’s been a pretty wild week with my family, …

Top 10 Things You Should Have on Your Website

March 24th, 2021


This week’s episode is a little different!

How, you ask?

Well, instead of just me alone, I’ll be replaying an interview I’ve had last year with Alex from Healthcare Digital Marketing!

In it, we go through 20 websites …

3 Lessons From Shark Kevin O'Leary

March 15th, 2021


Last weekend, I had the privilege to listen to Kevin O’Leary at a mastermind event I attended.

Naturally, it was fantastic!

Some of you might not know him, but many Shark Tank aficionados here will recognize the name! …

New PT Business Outreach During COVID

March 8th, 2021


This weekend has been pretty hectic for me. I went to a small group mastermind event, booked the wrong flight to return home, and had to drive in the snow to my daughter’s gymnastics meet! Suffice to say, my focus was …

4 Things to Delete off Your PT Website Right Now

March 1st, 2021


Sitting down this week to work on this episode, I found myself drowning under the mountain of papers on my desk.

Most of those papers were from my …

Hot, Warm, & Cold Leads - Why It Matters For Your PT Website

February 22nd, 2021


Do you remember how you made new friends before the pandemic? Many of us in our thirties and forties find it a bit more difficult, but it still …

Why Marketing Prevention Is So Hard (And What to Do Instead)

February 15th, 2021


Injury prevention isn’t always a priority, even in the eyes of top athletes. I saw that with a gymnast I worked with who, despite the pain they were going through, didn’t want to cut into their practice time and go …

Don’t Share Your Prices Online

February 8th, 2021


Should you list your prices on your website? My answer to this question is: never!

Why? Simply because listing your prices online is the best way to …

Why We Don't List Diagnoses on Our Website

February 1st, 2021


Believe it or not, listing diagnoses on your website will drive traffic away from you!

As we all know, great physical therapists are not the ones who list every issue they work on online, but the ones who understand how …

Why You Won't Achieve Your New Year's Resolutions

January 25th, 2021


Last Christmas, my family and I wrote a list of New Year’s resolutions and put them in our stockings. The idea was to keep those lists in our …

5 Strategies for Getting Patient Testimonials

January 18th, 2021


A great marketing strategy is a big part of what differentiates a business from others in the same industry, and it’s no different for PT practices!

Not only does good marketing help you target the right people, it also …

Owning Your Business And Climbing The Ownership Mountain

January 11th, 2021


The evolution of a PT practice is not unlike the development of a human being. The business starts small, in need of everything, like a baby, and …

3 Reasons Physical Therapists Are Building Their Own Websites

January 4th, 2021


One of the first things you should do when you start your own PT business is build a website.

And sure, you’re probably thinking “Yes, I know that, …

Top 3 PT Marketing Trends You Can’t Ignore In 2021

December 28th, 2020


2020 is finally ending, and we couldn’t be happier. This was truly one crazy intense year, and if you’ve made it out unscathed, congratulations!

With …

How To Use Email Automation To Grow Your Business

December 21st, 2020


If the thought of adding email automation to your marketing strategy makes your cringe, you’re not alone. I also used to think it wasn’t for me, at least when I first started my PT clinic.

When you think about Email …

How to Future-proof Your PT Business by Taking Your Marketing In-house

December 14th, 2020


This week, I had the pleasure of speaking with Jordan Mather about the importance of bringing your marketing in-house.

It can be tempting to fall victim to agencies promising to handle all of your business marketing …

Optimize Your To-Do List

December 7th, 2020


Does it ever feel like you have a never-ending to-do list? Running a private practice certainly comes with juggling a wide variety of tasks, but it …

Top PT Marketing Trends You Need to Know for 2021

November 30th, 2020


In this episode, I talked to clinic owner and business coach Brad Cote on the marketing trends and things PT clinic owners must do in 2021 to push …

Find The Right Messaging

November 23rd, 2020


I have a pretty special episode for you all this week. I'm giving you an inside look at a private one on one coaching call!

Many PTs think patients want 1-on-1 sessions, but really that's not what patients are looking …

How To Train Your PT Website To Become An Online Employee

November 16th, 2020


Last week, I announced that your website is most likely not serving you or your business in the way it should. And I didn’t want to leave you hanging …

Websites Are DEAD - Create an Online Employee for Your PT Business!

November 9th, 2020


Websites are worthless.

I know this sounds like a pretty bold claim but stick with me for a moment here. What I mean is, your average website just …

How to Create Additional Cash Flow With Your Viral Blog Post

November 3rd, 2020


Have you ever written a blog post that went viral (by our definition - 1500 or so visits a month)?  It’s an exciting experience to have your content reach such a broad audience. Maybe you found it even brought some new …

What Type of PT Website Is Right for YOUR Business?

October 26th, 2020


Do you cringe when you find out someone has visited your website? Or maybe you don't even have one at all!

You're proud of your growing business, but your web presence just doesn't showcase everything you have to offer. …

How to Create an Online Marketing Avatar of Your Patients (The Multispecialist Dilemma)

October 19th, 2020


Who should you market to online?

This may be the most challenging question that you'll face as a  growing entrepreneur. Because the perfect patient …

How to Improve Your Marketing Message (Inspired by My Husband's Latest Book!)

October 12th, 2020


Sometimes we find business and marketing advice in the most unlikely of places! I was recently reading the first few chapters of the latest book my husband is working on when I was hit with some fantastic insights. …

5 Key Ways to Optimize Your Healthcare Business

October 5th, 2020


Every quarter, I go through an exercise where I sit down and really analyze what I'm optimizing for in my business. It has been critical to its growth (and my sanity), and I wanted to take some time and share why and …

Optimizing the Entrepreneurial Mindset with Alex Charfen

September 28th, 2020


As entrepreneurs, we spend a lot of time at war against external forces and ourselves. Today’s episode is an exciting one! I had a great conversation with Alex Charfen, an accomplished speaker, author, coach, and …

Top 3 Ways to Use Content as Assets in Your Healthcare Business

September 21st, 2020


Welcome back to another episode of Patients On Demand! Funnels, lead magnets, and upsells are all words you've probably heard thrown around a ton of times when it comes to having success marketing your private practice …

How SEO Can Help You Get New Patients...

September 15th, 2020


In this episode of Patients On Demand, I'll be de-mystifying SEO, explaining the basics, and giving information about my free SEO training this month.

SEO is one of those concepts that seems always to be shrouded in …

How To Run Two Businesses At The Same Time

September 7th, 2020


Welcome back to another episode of Patients On Demand. Today, I'm tackling the topic of running two businesses at the same time. Yep, you heard that …

3 Ways To Get New Patients During COVID

August 31st, 2020


One of the biggest things I've learned in life is that crisis creates opportunity. As you all know, the last several months of life have been unpredictable, to say the least. We've all had to adapt and adjust in …

5 Things You Should NOT Be Doing to Become a Private Practice Owner

August 24th, 2020


Welcome back to another episode of Patients On Demand! Today, I’m tackling a topic that is pretty difficult for a lot of entrepreneurs. As new …

What An Opportunity | Episode 14

March 25th, 2020


My dad always told me...”What an opportunity”

Now it is your time for  OPPORTUNITY!

Scary things may be going on outside in the world, but this means …

Growing Beyond Where You Started - Website Winner Jamie Bovay | Episode 13

March 12th, 2020


If you want to treat CrossFitters, then you should open your private practice in a CrossFit gym, right? 

That's what Jamie thought, but he now sees …

Starting For Success - Website Winner Joshua Hall | Episode 12

March 5th, 2020


Joshua didn't always have the booming cash practice he has today. He planned for it - from the start.

Listen as Josh share's his most valuable lessons on starting business on the right foot for rapid success, and how …

Growing In Your Business Model - Website Winner Brooke Kalisiak | Episode 11

February 27th, 2020


A business always starts with a dream...a need unfulfilled. Brooke found this in her community in the women's health niche. Learn from her story on …

Building Lifestyle Businesses - Website Winner Alison McLean | Episode 10

February 20th, 2020


Your business should be built FOR your life...not something that should RUN your life. Unfortunately, too many healthcare business owners venture off …

Website Colors That Ruin Your Conversions | Episode 9

February 11th, 2020


Did you know that colors can make an impact on how many patient leads you get from your website?

Join this FUN episode where my daughter and her best …

BOOK NOW! Will Ruin Your Business | Episode 8

February 4th, 2020


What if all your patients, new and old, would schedule online and save you the hassle of having to get them on the schedule?

Sound like a dream? It …

Website Trends - Part 3 - Are PDF Lead Magnet Enough? | Episode 7

January 28th, 2020


Are free tips reports and e-books going to be enough in 2020? Or could your website get even more leads by adding additional lead magnets? 

In Part 3 …

Website Trends - Part 2 - Voice Search: Website Secrets | Episode 6

January 21st, 2020


Do you have a smartphone with a voice assistant like Siri? Do you have an Alexa or other home devices that you can ask questions?

In the second part of our mini-series on 2020 website trends, we’re talking about the …

Website Trends - Part 1 - Mobile Domination: Website Secrets | Episode 5

January 14th, 2020


2020 is HERE and that means things are changing. Websites aren’t static (unless you don’t care about the results your website gets.) You can’t just …

4 Steps To Getting Patients From The Internet: Website Secrets | Episode 4

December 31st, 2019


Have you been let down by your website? Many people falsely assume that if you have a website, you’ll get patients from the internet.

It’s more complicated than that.

Join me in Episode 4 as we talk through the 4 steps …

3 Things Scaring New Patients Away From Your Website: Website Secrets | Episode 3

December 23rd, 2019


Did you know that what ISN’T on your website is equally important as what IS on your website?

This episode covers the 3 major elements of healthcare websites that do nothing but scare potential patients away.

Check out …

10 Things You Must Change On Your Practice’s Website Immediately: Live Training | Episode 2

November 27th, 2019


As your marketing improves and your business grows you’re going to find that your website visitors go up, but your new leads from your website remain the same.

If this is your challenge, you’re going to love this …

It’s True! You Can Get New Patients From Your Website: Flashback | Episode 1

November 6th, 2019


One of the reason PTs, Chiropractors, Concierge Doctors, & other private practices owners struggle to grow their businesses is because they …

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