Cover art for podcast Paid Traffic Lab

Paid Traffic Lab

65 EpisodesProduced by Kevin DavisWebsite

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid … read more

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February 22nd, 2024


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Getting Hacked - How to Recover After Facebook Ad Account Is Hacked

August 12th, 2020


Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in …

What to Do With Your Business Now

August 5th, 2020


Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the …

TikTok Advertising Platform is Now Open

July 29th, 2020


Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from …

Growing a Business with Online Advertising

July 22nd, 2020


Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram …

Optimizing Campaigns Across Facebook and Instagram for Balanced Traffic

July 15th, 2020


Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.


Campaign Budget Optimization VS Non-CBO

July 8th, 2020


Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.



  • CBO vs. Non-CBO
  • Running CBO
  • Campaign Budget …

Metrics That Matter - Analytics and Campaign Tracking

July 1st, 2020


Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on …

Click To Call on Facebook and Google Ad Credit Update

June 24th, 2020


Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need …

Advertising a Local Business

June 17th, 2020


Kevin and Spencer explore the click to call options in Google and Facebook Ads. 

  • Running Google ads for local businesses
  • Showing your …

Profiling Your Audience

June 10th, 2020


Kevin and Spencer talk about how to profile and narrow down your target audience to improve your advertising performance.


  • Understanding …

Facebook Shops Update

June 3rd, 2020


In this episode, Kevin and Spencer dive deeper into the details regarding the new Facebook Shops and the requirements in order to sell your products …

How to Make More Sales Through Instagram Stories

May 27th, 2020


Kevin and Spencer chat about how to get more traffic and sales through Instagram Stories and what you need to change in your ad strategy to do it.


Facebook Rolls Out New Shops for Facebook and Instagram

May 20th, 2020


Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond …

Recent Changes to Google Ads and Google Shopping

May 13th, 2020


Spencer and Kevin talk about a few recent changes at Google in light of the current situation with Covid-19 and the need for more transparency in …

Big News CBO (Campaign Budget Optimization) No Longer Planned to Be Mandatory

May 6th, 2020


In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they …

Why Ad Costs Are Still Dropping

April 29th, 2020


As COVID_19 started to peak during March, Kevin and Spencer saw dramatic changes to advertising costs across platforms. While Google and Facebook reported an increase in profits for Q1 2020, they are hoping to at least …

Earned Media and Promoting Blog Content

April 22nd, 2020


While you may not be promoting your business as much as you had in the past, now is one of the best times to be running paid traffic to your content to build retargeting audiences once the economy opens back up and …

Using Storytelling In Your Marketing with Jules Dan

April 15th, 2020


Kevin speaks with Jules Dan from Australia on how to best leverage storytelling in your marketing. Have you ever heard a great story and felt, “Wow! …

Marketing in a Recession

April 8th, 2020


Spencer and Kevin talk about how to survive the recession and actually come out better than your business was before by continuing to market throughout the downturn, and how to accelerate your recovery to bypass your …

Marketing Your Business: Why Now is the Best Time…

April 1st, 2020


In this episode, Spencer and Kevin talk about how to adapt your business to the pandemic and why now is the best time to be investing in your …

How Businesses Can Evolve and Survive the Novel Coronavirus Quarantine

March 25th, 2020


Spencer and Kevin talk about what online and local businesses can do to change their business models to survive the quarantine period. Stay tuned to …

Bloomberg Ads Follow Up and Coronavirus Update

March 18th, 2020


In this episode, Spencer and Kevin talk about the Bloomberg Ad Campaigns that he spent $500M and then dropped out of the race, and the impact of the novel coronavirus on businesses and what opportunities come out of the …

Taboola Campaigns Day 4 - Improving our performance tracking

March 11th, 2020


Spencer and Kevin talk about the issues that come up in Google Analytics, not only tracking Taboola, but any traffic where the visitor doesn't go …

Political Ads - What We Can Learn From Mike Bloomberg's Ad Campaigns

March 4th, 2020


Spencer and Kevin look at Mike Bloomberg's presidential ad campaigns and what to learn from over $50 million spent in ads in less than 30 days to jumpstart his late entrance into the 2020 election race. Stay tuned!

3 Questions in the Hotseat

February 26th, 2020


Spencer puts Kevin in the hotseat asking him 3 questions about advertising.  Spencer put Kevin on the spot, but that brought out some great answers that may help your business. Be sure to stay tuned and enjoy this …

What Do Facebook Ads Cost?

February 19th, 2020


Kevin and Spencer talk about the common unanswerable questions people ask about advertising and how to ask better questions by adding context or getting specific answers by running the advertising, evaluating, and …

Facebook Privacy

February 12th, 2020


Kevin and Spencer talk about how privacy changes are impacting advertising and how this may impact advertising in the future.  Facebook is continuing to add changes to the platform to help users manage their privacy. …

Contextual Targeting

February 5th, 2020

In this episode of the Paid Traffic Lab podcast, Kevin and Spencer are going to be talking about contextual targeting. It may get a little technical, but by the end of the episode, you are going to know exactly how this …

Store Payments and Loyalty Programs

January 29th, 2020

Confused about Store Payments and Loyalty Programs? Kevin and Spencer are going to unpack how we can incorporate these programs into our businesses …

Product Search

January 22nd, 2020

Kevin and Spencer talk about product search and exactly what that means for you as an advertiser, also why focusing on commerce is a good strategy, …

Why Mobile First for your Ad Campaign

January 15th, 2020


Kevin and Spencer will be talking about the importance of mobile-first for your campaigns and why you need to be focusing on this growing audience. Stay tuned to get insights and details that will help you win in your …

Understanding CCPA - California Consumer Privacy Act

January 8th, 2020


In this episode of the Paid Traffic Lab Podcast, Kevin and Spencer are going to be talking about the California Consumer Privacy Act. If you've read any posts online, heard podcasts, you're totally insured about it. …

How To Optimize Your E-Commerce Store

January 1st, 2020


In a previous podcast, Kevin and Spencer shared their insights about setting a brand-new E-Commerce store, in today's episode, they will dive into optimizing the E-Commerce store and how you can do that. Enjoy this …

How To Optimize A Brand New E-Commerce Store

December 25th, 2019


Do you know how to optimize a brand-new  E-Commerce store? If you don't, you have to listen to this episode because Kevin and Spencer will share a lot of insights to get answers to this question. Stay tuned until the …

What to Do with Your Analytical Data

December 18th, 2019


If you already know how to set up the foundation for your analytics, today's episode will be very helpful for you! Kevin and Spencer talk about what …

How to Track Your Audiences

December 11th, 2019


Kevin and Spencer explain the tools you can use to better track your audience. Learn as they teach how to use these tools. Enjoy!

  • What …

What’s Coming In 2020

December 4th, 2019


In today's episode, Kevin and Spencer talk about what's coming in 2020 when it comes to the custom audience targeting. Also, they talk about what to do to start out the new year in the right way! Stay tuned and listen …

How to Drive More People to Your Online Event

November 20th, 2019


Spencer and Kevin explain ways to drive more people to your online events year-round. Forget the days of working 20 hours/day to send people information, Spencer and Kevin talk about what to do, how to be consistent to …

How to Keep Your Account from Getting Banned On Facebook

November 13th, 2019


If you've been following the news inside of Facebook or the marketing world, you've probably heard that people are getting their accounts banned and …

How To Retarget on Facebook

November 6th, 2019


Getting that email address, stocking your customers, and gating your material might be the worst thing that you are doing! Kevin and Spencer share …

How to Target Facebook Ads

October 30th, 2019


Spencer and Kevin will be covering cold traffic, warm targeting, and warm segmentation. So stay tuned as they dive into each of these segments!

Social Media For Your Business

October 23rd, 2019


In this episode of Paid Traffic Lab, Spencer and Kevin talk about using social media for your business. This can be for the organic content side and also for the paid advertising side. If you have questions about this …

Facebook Split Testing

October 16th, 2019


If you've ever wanted to understand how Facebook ad split testing actually works and how to get the most out of it, this is the episode to listen to because Kevin and Spencer cover so many different subtopics about …

Quora Ads

October 9th, 2019


In today’s episode, Kevin and Spencer dive into Quora Ads: how they work, where you can find them, the best way to use them, and a whole lot more so …

Lower Bid Cost

October 2nd, 2019


In today's Paid Traffic Lab episode, Kevin and Spencer talk about how to lower your bid costs and bid capping. Some of these things are new and fundamental to making you and your lead generation actually work. Stay …

Facebook Ad Manager Interface

September 25th, 2019


In this new Paid Traffic Lab episode, Kevin and Spencer talk about the new Facebook Ad Manager Interface. There are things that Kevin likes and that he hates—see if you agree. They also talk about what has changed, for …

Facebook Dynamic Ads

September 18th, 2019


In this episode, Kevin and Spencer give an overview of what to expect with dynamic ads and CBO campaigns, things that maybe we don't know, and how to tackle the things that you need to know right now. They cover what …

What is Market Segmentation?

September 11th, 2019


Kevin and Spencer talk about Market Segmentation with ads. They also share a strategy that is easily researchable, tells you information about your customers, their buying cycle, and even anticipates what the customer …

How Often Should You Advertise On Facebook?

September 4th, 2019


If you are running ads for your business, how do you decide how many ads you need and how much you should be spending? Kevin and Spencer dive into …

How Much Do Facebook Ads Cost?

August 28th, 2019


Do you have an idea of how much Facebook Ads cost? You may be surprised by the answer. Kevin and Spencer jump into this topic today to give us all …

Dynamic Creative Ads

August 21st, 2019


Dynamic Creative Ads: how we use it, and why do we use it? Kevin and Spencer dive into the differences of using images with Dynamic Creative. They explain how to use this feature and how it can lead you to optimization …

Split Testing - The secret to scaling your campaigns

August 14th, 2019


Split testing has many potential benefits. Kevin and Spencer explain how it tests different versions of your ads so you can see what works best and improve future campaigns. You know exactly how to get the correct …

Ad Sequencing - How to Sequence Without Reach and Frequency Objective

August 7th, 2019


Reach and Frequency is a tool that's only available in certain parts of the world. On today's episode, Kevin and Spencer dive into the details of how …

Reach and Frequency - Benefits of Facebook’s New Buying Type

July 31st, 2019


Did you know that there is a new buying type on Facebook? Depending on where you live you may be aware of it or not, that's why on today's episode …

Recency, Frequency, and Monetary Value - How to leverage your existing traffic

July 24th, 2019


Have you ever wondered how to leverage the existing traffic on your website? Listen as Kevin and Spencer talk about the recency, frequency, and …

Content Marketing and Paid Media

July 17th, 2019


Kevin and Spencer dive into content marketing and why it’s still important for paid media. They talk about why marketing is not a one-time event, the importance of video content and Facebook Live. You will also hear …

Facebook Attribution - the New Feature in Business Manager

July 10th, 2019


Today’s topic is the new feature inside of Facebook Business Manager: Facebook Attribution. Many people don’t know about it, but after listening to …

The KPIs You MUST Watch

July 3rd, 2019


To measure progress you have to pay attention to the core KPIs of your business. Find out what you should be watching, how to measure it and when to …

All About Ad Creatives

June 26th, 2019


If you aren’t using both image and ad creatives in various sizes you are missing out on the impact you can make with your ad campaigns. We talk about …

Conversion Optimization Strategies

June 19th, 2019


When you’re focusing on optimization the most common questions are: what should I optimize for?, when should I optimize?, and if I optimize for …

When To Use Boosted Posts Within Your Marketing Strategy

June 12th, 2019


If you’re not boosting posts in your marketing strategy you’re missing out! Too many marketers think that boosted posts are too basic and it’s just throwing away money. Listen to the episode to hear why Kevin disagrees …

Campaign Budget Optimization and How To Improve Your Ads

June 5th, 2019


Facebook is changing the way we optimize budgets by optimizing towards the top ad sets in real time. This leaves a lot of marketers scared, thinking their ad costs are going to skyrocket. Don’t worry, there are some …

How to Prevent Audience Overlap With Your Facebook Ad Campaigns

June 5th, 2019


Preventing ad fatigue is something all advertisers should be aware of. However, the methodology for avoiding this fatigue varies depending on who you …

Welcome to the Paid Traffic Lab

May 29th, 2019


Traffic is the lifeblood of your business and the Paid Traffic Lab podcast is a weekly show that dives into the latest news and information in the world of paid media. Episodes vary from higher level technical material, …

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