Cover art for podcast Pacenotes


14 EpisodesProduced by Dennis MichaelWebsite

The podcast for automotive aftermarket business owners.---------------------Finding your pace is important. Become aware of all the upcoming obstacles and opportunities that could alter your speed as you build your automotive brand. Pacenotes is the podcast for automotive aftermarket leaders like yo… read more

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Sorry, but I am not sorry.

March 11th, 2022


If you wondering why this podcast exists, this episode is for you. It should be the introduction episode but honestly, it didn't feel right talking …

NFTs and the Metaverse with Dante Fiorini

February 18th, 2022


In this episode Dennis and Dante have a riveting conversation about the future of NFTs and the Metaverse. They discuss this new web 3.0 universe and what it means to the automotive industry. Lots of ideas and insights …

The branding trends of 2022.

February 4th, 2022


Consumers are not what they use to be. The old way of branding your automotive business has become a hazard. It's time to adapt or die a slow …

Finding yourself. A conversation on men's mental health with Dave Sinclair.

January 21st, 2022


In this episode, Dennis speaks with Dave Sinclair - author, business coach, and speaker - about the finer details of mental health. The conversation begins with Dave sharing his personal journey, and then heads toward a …

The future of auto detailing industry with Raymark Dizon.

January 17th, 2022


In this episode of Pacenotes, Dennis talks with Raymark Dizon - founder and president of Liberty Autoworx. They talk about the history and story of his journey into auto detailing and the future of the auto detailing …

Cybersecurity with Danny Eastman

January 7th, 2022


I this prerecorded conversation in 2021, Danny helps me understand the finer details of cyber security and cyberattacks for automotive business owners. There were a lot of fascinating topics we covered and I will finish …

Facebook for automotive businesses with Beverley Theresa

December 10th, 2021


In this special episode, Dennis talks with Beverley Theresa, She is a Social Media Strategist & Consultant and owner of Throwdown Social Media. …

Is rebranding your automotive business the right move?

December 10th, 2021


Is rebranding your automotive business the right direction for your company?

How do you avoid the stress and anxiety of a rebrand when you have been using a specific brand for such a long time?

How do you approach a …

Instagram for Automotive Business Owners with Monika Social

December 3rd, 2021


In this special episode of Pacenotes, Dennis talks with Monika Adams, owner of Monika Social, about Instagram. Helping automotive aftermarket leaders can use this social media channel effectively.

More about Monika …

Marketing is a battle of perceptions. Not your products and services.

December 3rd, 2021


In this episode, Dennis discusses the importance of perception and how you can influence your target audience to perceive you in a certain way.


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Break your automotive brand

December 3rd, 2021


Let's start the new year with a little inspiration, shall we? In this short episode, Dennis gets right to the point of branding. Will you take his advice and break your brand?


Share, subscribe or learn more about …

Google ads for automotive businesses with Ameet Khabra

December 3rd, 2021


In this special episode, Dennis talks with Ameet Khabra - owner of Hop Skip Media - about pay-per-click (PPC) advertising aka Google Ads. Learn what it takes for an automotive business to get started with PPC ads. It's …

The world doesn't need another generalized automotive business.

December 3rd, 2021


In this episode of Pacenotes, Dennis explains why you should niche your automotive business. 


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Answer these 5Qs before you get a logo design!

November 26th, 2021


Many of you are probably thinking right now; it’s JUST a logo design.

The problem with this kind of thinking is that the moment you settle for JUST a logo design, six months, one year, two years, or ten years later, you …

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