Cover art for podcast Own It! For Entrepreneurs.  Talking Digital Marketing, Small Business, Being Digital Nomads and Success Thinking

Own It! For Entrepreneurs. Talking Digital Marketing, Small Business, Being Digital Nomads and Success Thinking

289 EpisodesProduced by Nicola Cairncross : Online Business & Marketing Specialist & Judith MorganWebsite

Own It! is a weekly podcast for aspiring entrepreneurs, solopreneurs and small business owners everywhere. With years of business experience, great friends and ex-business partners Nicola Cairncross and Judith Morgan share – in their trademark straight talking, humorous way - what they’ve been up t… read more

55:46

Own It! 187 | The Point of Blogging in 2018

What’s the point of blogging in 2018? Should we still be blogging and, if so, why?

In the Show

Nicola’s been helping a serious business friend by giving him an overview of everything he needs to know about online marketing to lead his team. Judith’s been out and about in posh pubs in pretty villages and falling in love with Wiltshire. The show is recorded on 21 st June, the day of the Summer Solstice in the Northern Hemisphere, and Judith starts with some facts and figures about daylight hours in England and Stoupa.

What’s Fuelled Their Fire?

Nicola’s thrilled with the news about IGTV, vertical video on Instagram which can be up to 60 minutes long instead of just 60 seconds. Judith’s wrapping up with two clients, always a bittersweet occasion, despite many surprising wins for both coach and client.

Focus of the Week

If we thought the business case for blogging was over, we were wrong. Nicola reminds us about the hows and whys of creating blog content, so that we can achieve free traffic to our websites, the importance of having a wholly-owned home hub on the internet and not relying solely on social media, given that your platform of choice could disappear at any time taking your business with it.

Words of the Week

Judith picks Thinking and Nicola chooses Treacle.

Project Updates

Judith’s been thinking about her will and her net worth, and Nicola has remembered how much she likes selling things.

Who or What’s Impressed?

Escape to the Chateau DIY on Channel 4 and Million Pound Menu on BBC2. The Staircase on Netflix and the story of Jose Andres the Spanish American chef who fed the hungry in Puerto Rico after Hurricane Maria struck in 2017.

Thanks for listening!

To share your thoughts:

To help the show:

Website: OwnItThePodcast.com

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Own It! For Entrepreneurs. Talking Digital Marketing, Small Business, Being Digital Nomads and Success Thinking

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://ownit.libsyn.com/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens