Nicola Cairncross educates you about the value of knowing your archetype, your shadow side and the archetype/shadow of your ideal client so that you can write to them in their own language in your business and marketing. And Judith Morgan and Nicola talk about how clarity about who you are and what you want to offer in your business can help your ideal clients to discover you, get to know you, and decide you are the woman with the right solution for them.
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