Episode description

How do you futureproof your business? Is that desirable? Is it possible?

In the Show

Nicola’s enjoying her time in the UK catching up and socialising with friends and family. She reports on her findings from the ICF Conference in London. Judith’s also continuing with her weirdo getting out and about and meeting people and tells of a day in the pub with her cousin Jane.

What’s Fuelled Their Fire?

Nicola estimates that only about 10% of the audience at the conference were was she would call marketing savvy which means they were perfect for her Be Everywhere Online tools. Judith talks about an interesting realisation she had from an Entrepreneur of the Day call.

Focus of the Week: Dancing in the Future

What’s the future for coaching? What’s the future for “normal” businesses? How can we plan for the future as self-employed people? How do you become a futurologist?

Words of the Week

Judith chooses And and Nicola picks Connection.

Project Updates

Nicola’s sister, Sarah, is starting today to look at the videos for Nicola’s proposed Fulfilled by Amazon biz.

Who or What’s Impressed?

Judith is impressed by the marketing incentives and initiatives she’s seen working in pubs on her recent travels and Nicola by Ginnie Baillie who chaired the ICF conference. She also recommends a book called Playing to Win by A.G. Lafley.

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