John Elkington is an advisor on sustainable development and corporate responsibility, an area he’s been working in for almost 40 years. He is the author of 20 books on this topic, and he has given a remarkable contribution to shifting capitalism and business towards a more balanced and sustainable path. We talk about his new book called "Green Swans: The Coming Boom in Regenerative Capitalism," we also talk about wicked and super wicked problems, exponentials, why he reads Chinese science fiction books, his visit with past guest Kevin Kelley and what he's both terrified of and excited about in the coming ten to fifteen year.
What is Covered:
- Who or what are ‘green swans’ and where the idea came from
- Human struggle with exponentials and the role of technology in systemic change
- Wicked and super wicked problems, and what is unique about them in today’s world
- The issues with discounted cash flow in today’s economy
- The role of young generation and why we need intergenerational cooperation to solve existential threats we’re facing
Key Takeaways and Learnings:
- The green swans are very often market or societal or political shifts. A company or an individual could play into those changing realities, but it’s not about individuals as such.
- Super wicked problems, such as the climate emergency, make us see our future ahead of us, but we seem to be completely unable as a political species to address the challenge in a sufficient scale and with sufficient urgency.
- Reengaging young people in a multigenerational and intergenerational battle for a systemic change at the right time and in the right way is a major opportunity in the next 10 to 15 years
Links and Resources Mentioned in This Episode:
- “Green Swans: The Coming Book in Regenerative Capitalism” by John Elkington https://www.amazon.com/Green-Swans-Coming-Regenerative-Capitalism-ebook/dp/B086BJF1FQ/
- Volans Ventures https://volans.com/
- “The Black Swan: The Impact of the Highly Improbable” by Nassim Nicholas Taleb https://www.amazon.com/Black-Swan-Improbable-Robustness-Fragility/dp/081297381X/
- UN Sustainable Development Goals https://sdgs.un.org/goals
- “Exponential: How to Bridge the Gap Between Technology and Society” by Azeem Azhar https://www.amazon.com/Exponential-Bridge-Between-Technology-Society/dp/B094DK3NG7/
- “New Rules for the New Economy: 10 Radical Strategies for a Connected World” by Kevin Kelly https://www.amazon.com/New-Rules-Economy-Strategies-Connected/dp/014028060X/
- “Out of Control: The New Biology of Machines, Social Systems and the Economic World” by Kevin Kelly https://www.amazon.com/Out-Control-Biology-Machines-Economic/dp/0201483408/
- “Ministry for the Future: A Novel” by Kim Stanley Robinson https://www.amazon.com/Ministry-Future-Kim-Stanley-Robinson/dp/0316300144/
- “The Structure of Scientific Revolutions” by Thomas S. Kuhn https://www.amazon.com/Structure-Scientific-Revolutions-Thomas-Kuhn/dp/0226458083
- “Regeneration: Ending the Climate Crisis in One Generation” by Paul Hawken https://www.amazon.com/Regeneration-Ending-Climate-Crisis-Generation/dp/0143136976/
- “Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming” by Paul Hawken https://www.amazon.com/Drawdown-Comprehensive-Proposed-Reverse-Warming/dp/0143130447/
- RethinkX https://www.rethinkx.com/
- “The Wandering Earth” by Cixin Liu https://www.amazon.com/Wandering-Earth-Cixin-Liu/dp/1250796830
- “The Postman” by David Brin https://www.amazon.com/Postman-David-Brin/dp/B08GLSY8R6/
- “Dune” by Frank Herbert https://www.amazon.com/Frank-Herberts-Dune-6-Book-Boxed/dp/0593201884/
- Jim Mellon: Moo’s Law and Investing in Cellular Agriculture https://outsidelens.com/jim-mellon-moos-law-and-investing-in-cellular-agriculture/
- Kevin Kelly: The Formula for the next 10,000 Startups, Failing Forward and Becoming a Teaching Organisation https://outsidelens.com/kevin-kelly-the-formula-for-the-next-10000-startups-failing-forward-and-becoming-a-teaching-organisation/
Connect with Mark Bidwell:
- LinkedIn https://www.linkedin.com/in/markbidwell/
- Twitter https://twitter.com/markehb
- OutsideLens https://www.outsidelens.com
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