Cover art for podcast Oracle On Purpose | Lia Dunlap

Oracle On Purpose | Lia Dunlap

100 EpisodesProduced by Lia DunlapWebsite

Are you an intuitive entrepreneur or inspired leader who wants a powerhouse business that makes money while making a difference in the world? Would you like to align your unique life purpose with your business strategy to create stability and lasting fulfillment? Are you ready to find the clarity an… read more


EP70: Live A Purpose-Driven Life with Zach Benson

Try spending a few minutes scrolling through Zach Benson's account in The Gram, and you can't help but be mesmerized by his amazing adventures in the most magical places on the planet. Everything sun, sand, water and fun... these are the stuff we have in our dream boards where we all want to be whisked away. 

Life has definitely been a beach for the young founder and CEO who started Assistagram in 2015, a marketing agency that empowers hundreds of influencers and several Fortune 500 companies to build their organic following massively. 

In this episode, I am grateful to engage in an insightful conversation with Zach as we discussed what it's like to live the best life, what shaped him in finding his purpose and how he continually delivers that into the world. 

In this episode, we go deep on: 

✔️ Zach's early experiences shaped his character. He grew up with a speech impediment and had bouts with childhood bullies for looking different. His adoptive parents provided consistent support and love that propelled him to achieve many things in his adult years. What keeps him grateful and grounded is knowing his Korean roots and finding his birth mother, a big part of his journey of self-discovery. 

✔️ Zach has always been a doer and an action taker, which can be good and bad in many moments. "I've had to kind of balance it out as I've grown. But I think the biggest risk is not taking one. At the same time, you got to have that belief that that inner desire, that faith, that no matter what happens, you're just going to keep pushing forward and keep going for it. And at the same time, you got to learn how to listen to advice and slow down so that you can go faster and hit your goals faster." 

✔️ His work ethic is formed mainly by his volunteer work experience living on two dollars a day for food, helping refugees find jobs and homes for a year with World Relief. He built this into his business and brand to be centered on how to be able to serve and make others lives better.

✔️  Traveling has been his life's biggest teacher. "Meeting people in the plane, Uber and all of the many places where I've been, asking them questions about where are they from? Or how did they end up here? And what's going on in your life? As you listen to them, you get different insights that come to mind and build your own". 

✔️ Zach reminds people not to be afraid to show up. "The world is beautiful, and we have the opportunity to inspire people through social media. I encourage you guys not to be afraid to put out some content even if it's not perfect or super polished; if you're feeling something in your heart and mind, go and share it."

Connect with Zach Benson 

Founder and CEO of Assistagram, a company that empowers influencers and Fortune 500 companies to connect with real followers in their target audience. Dubbed "the influencer's secret weapon" by Entrepreneur Magazine, Zach has helped influencers such as Les Brown, Yanik Silver, John Lee Dumas, Russell Brunson, and more cut through the noise to accrue millions of new followers on Instagram.

Throughout his career, Zach has shared stages with powerhouse speakers such as Tony Robbins, Sylvester Stallone, Grant Cardone, Daymond John, and Gary Vee, sharing his expertise on Instagram growth. 



The Oracle on Purpose podcast is for the intuitive entrepreneurs or inspired leaders who want a powerhouse business that makes money while making a difference in the world. It's time to find your unique life purpose and get back on track with your business strategy to become fulfilled in your work.

About Lia Dunlap:

Dubbed the Oracle on Purpose, Lia Dunlap's Intuitive Guidance and 25 years of successful operational business experience will help you find your Unique Life Purpose. Get back on track with your business strategy to become fulfilled again in the work you do. It's time to remember... You are here on purpose. You've got a mission to fulfill, and we are here to make sure, no matter what, you achieve it.

Loved this episode? If you are at that edge and want to thrive and enjoy your life full out, I want to help you. I want to be here to support you and show you how I took the other path and ended up with a life that I still honestly wake up and pinch myself about.  

This August, join me in a once-in-a-lifetime, mind-blowing, immersive experience for business leaders and purpose-driven entrepreneurs. The Master Creator's Alchemy Retreat (MCAR) is set in a magically luxurious and relaxing setting; surrounded by like-minded visionaries, you will embark on a wild-hearted, guided journey into your greatness.

Visit the website to know more:

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