Cover art for podcast Onward Nation

Onward Nation

1028 EpisodesProduced by Stephen Woessner (CEO of Predictive ROI) talks with today's top business owWebsite

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into thei… read more

38:41

Episode 883: The marketing power of apps, with Sean Casto

Sean Casto is the Founder of the premier app marketing agency, PreApps, where he has helped thousands of apps reach millions in downloads. He has worked with many million dollar apps such as Flyp, OverKill 2, Gadget Flow, and even billion dollar apps such as Cheetah Mobile’s Security Master with over 550,000,000 downloads. He is also the Creator of the App Marketing Academy, the world’s best online mobile app marketing program.

Today, Casto is one of the most in-demand experts on mobile app marketing and growth. His clients and associates have expanded to 80 countries, in 24 different app categories to create, launch, and market their app, from nothing to millions of downloads and sales. Casto has been a guest speaker at industry conventions for Microsoft and Samsung and lectured at Universities such as Northeastern and Harvard. He has also appeared on and been featured by The Washington Post, USA Today, The Boston Globe, Entrepreneur Magazine, and The Associated Press.

What you’ll learn about in this episode:
  • How Sean found a love of entrepreneurism as a child, and how he learned the ins and outs of app development
  • How Sean developed the number one industry-leading app marketing agency, and what services his agency provides to app developers
  • Why app development and having an app for your business is appealing to business owners in any industry
  • What new business marketing potential and customer interaction possibilities have been created thanks to smartphone apps
  • How new technologies like Augmented Reality (AR) can be integrated into an app to differentiate your business from competitors
  • What key strategies and “seven pillars” are fundamental to finding success when launching an app
  • Why an app should be user-centric, innovative, and address the needs and wants of your customers
  • Why it is difficult to cut through the noise and be discovered when there are over 15,000 new apps launching a week, causing 95% of apps to fail
  • Why virality is probably an unrealistic goal, and why it is important to track analytics on the use of your app
  • Why understanding where customers typically find apps and understanding Apple and Google’s app store algorithms and optimizing for them is key
Additional resources:
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Onward Nation

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://onwardnation.libsyn.com/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens