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#255: What's Keeping You Safe Is What's Keeping You Stuck

Episode description

What’s keeping you stuck? Are you in an unfulfilling 9-5 job that you’re dying to get out of? Maybe your side hustle is not progressing along fast enough. Is the business model you created just not feeling right? Or maybe you’ve been at it for a while and your revenue numbers just aren’t where you want them to be. No matter what it is, if you’re feeling stuck in any area of your business, that needs to stop and today’s episode is going to help.  

We will explore the four areas that are likely keeping you stuck and my goal is for you to recognize what these areas are so you can formulate a plan to start moving forward in the direction you want to go.

Following are the four areas I’ll discuss in this episode to keep you moving forward:

  1. Understanding what your safety blanket is and how it’s likely holding you back. Safe can be a good thing, but that’s not always the case in your business and I’ll explain why.  
  2. Which of your own expectations are holding you back? Setting expectations for yourself are good, but you’ve got to ground those expectations in goals and processes to get you to that goal.
  3. How to get clear on the systems that are necessary to get the results you want. I’ll share an excerpt from a book I’m reading now that has totally rocked my world when it comes to goal setting. I’ll walk you through the new mindset shift I’ve created that is going to help me to reach my impossible goal.  
  4. Why it’s important to fuel your brain by doing something different. Inspiration can come in many different packages, and expanding your horizons in what you read, listen to, and watch can get you right out of the creative rut you may be in.

Are you ready to move past the feelings of being stuck or unfulfilled? Let’s do this!  Press play to listen in.  

This episode is brought to you by my free masterclass, “The Ultimate List Building Catch-Up Plan. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm).   If you are struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you.

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51:41

There are a ton of moving parts in pulling off a successful webinar. The good news is, with so many variables, there’s a lot you can do to turn your …

#164: Free Content vs. Paid Content (What’s the Difference?)

June 15th, 2017

27:48

Nothing will grow your business faster than sharing your expertise through blogs, podcast episodes, Facebook Live broadcasts, freebies, and more. All …

#163: Demystifying the Facebook Pixel

June 8th, 2017

1:01:31

Do you know who’s visited your website in the last 24 hours? What about who visited your most recent blog post but while visiting your site did not sign up to get your latest freebie? Do you know who’s watching just for …

#162: The New Rules of Facebook Marketing

June 1st, 2017

51:32

As quickly as Facebook changes, there are some things that are as true today as they were a few years ago:

  • Facebook cares more about its users vs. …

#161: Love & Business: How to Make it Work

May 25th, 2017

49:53

If you think being an entrepreneur is tough, try being married to one.

Just ask Hobie Porterfield (as I do in this episode).

You’ve heard me talk about my hunky husband from time to time, and just how important he is to …

#160: Behind the Scenes of My Website Redesign

May 18th, 2017

52:54

Here’s the thing: businesses evolve and grow. Mine has (and so will yours). And what worked a few years ago for my website is no longer reflective of …

#159: How I Found, Hired and Work With My Project Manager

May 11th, 2017

53:47

When you’re just starting out, you can manage everything on your own. And you probably have to—until you’re generating revenue. As soon as that happens, things change. Priorities shift. To-do lists grow. New ideas, …

#158: Saving Sales & Rescuing Refunds

May 4th, 2017

1:04:36

You know how intense launches are from start to finish, right? You’ve heard me say here repeatedly that you’ve got to think through every part of it. And in so many ways, once that cart opens, you’ve got to double your …

#157: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer (Rebroadcast)

April 27th, 2017

48:25

I don’t know about you, but I’m the type of person who loves to pick up a book I’ve read a bunch of times already, read it again, and find new takeaways.

I love doing that, because I know every time I’m reading that …

#156: Expert Secrets & Online Strategies with Russell Brunson

April 20th, 2017

47:21

In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his …

#155: The New 'FB Messenger Ads' with Rick Mulready

April 13th, 2017

37:54

Facebook ad expert, Rick Mulready, is back to talk about a tremendous new Ad tool that he’s already leveraging to drive major results in his business.

#154: 7 Content Creation Ideas to Use When You’re Feeling Uninspired

April 6th, 2017

36:41

Don’t you wish for a button you could push to get your creative brain synapses firing when it seems like they’ve gone on vacation?

While we’re …

#153: 3 Ways to Get More Mileage Out of Your Course (Especially If You Have a Small List)

March 30th, 2017

47:53

You know that feeling after you’ve just poured blood, sweat and so many tears into building something, like, say, an online course?

There is nothing like the feeling of accomplishment that comes with building a course! …

#152: How to Avoid FOMO in Your Biz & Make Better Decisions

March 23rd, 2017

31:11

When a new opportunity comes along, do you immediately jump for joy to be a part of something new and exciting, or are you cautiously weighing your options?

The thing is: Are you choosing things that are really driving …

#151: 38,000+ Members in 2 Years: Tips to Building a Highly Engaged Facebook Group with Jill & Josh Stanton

March 16th, 2017

49:48

Let’s rewind for a sec. Back in episode #146, I dished on Facebook groups. This is one of the bold moves I want you to consider making in 2017, …

#150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox

March 9th, 2017

1:17:22

You know how I feel about having a pre-launch strategy—it’s crucial for success. Last week’s episode was all about the nuts and bolts of creating a …

#149: Your 90-Day Pre-Launch Blueprint

March 2nd, 2017

57:31

Here’s the truth: Planning your pre-launch is JUST as important as preparing your actual launch strategy.

And the right pre-launch ramp-up will help …

#148: 3 Tips to Fix Your Facebook Ad Targeting

February 16th, 2017

38:14

Facebook ad targeting is the trickiest thing!

I hear this in my private groups everyday. There are so many targeting combinations available for you on Facebook, it’s hard to know where to start to get out of the weeds.

#147: How to Ask Better Questions and Get Better Business Results with Marie Forleo

February 9th, 2017

52:48

Today I’m talking about the ONE THING that could be holding you back in your business.

This is a real obstacle that can STALL your business growth.

I …

#146: 3 Types of Facebook Groups: How to Use Them to Strengthen Your Impact, Leadership and Profits (Part 1)

February 2nd, 2017

51:28

You might of heard me say that one of the bold moves you can make in 2017 is to build your very own, private Facebook Group to include with your …

#145: 13 Questions to Nail Down Your Winning Webinar Topic and Title

January 26th, 2017

44:41

Launching your first webinar is a pretty exciting feeling. You’re running on adrenaline and diving into slide decks, email copy, webinar platforms, and so much more.

And because I know you’re likely juggling a million …

#144: How to Prepare, Plan & Execute a Profitable 5-Day Challenge

January 19th, 2017

58:37

Have you been seeing the ultra-successful challenges that many smart marketers have been implementing in their business? Are you curious about how it …

#143: How Do I Know If I’m Delivering Enough Value in My Course (for the Price I Want to Charge)?

January 12th, 2017

43:24

You are a rock star, a risk-taker, and your course content is awesome. You know this because you’ve put your blood, sweat and tears into making it great. Yet . . . .

You’re finding yourself wondering, does my course …

#142: 7 Bold Moves to Shake Up Your Business NOW

January 5th, 2017

54:27

Forget your resolutions. Instead, let’s focus on making ONE BOLD MOVE in your business in 2017.

I have seven ways for you to put a stake in the …

#141: Where Should I Spend My Money As I Build My Online Business?

December 29th, 2016

50:44

Of the hundreds of online tools and resources out there— and there are hundreds—it’s tough to know where to spend money and where to save.

My team …

#140: How to Create a 5-Day Social Media Video Series for Rapid List Growth

December 15th, 2016

39:54

Today we’re talking about doing LIVE with purpose—specifically Facebook Live, Periscope, Snapchat and Instagram Stories.

In fact, my guest, Nicole …

#139: The 10 Most Powerful Episodes to Help Move Your Business Forward

December 8th, 2016

7:15

So here we are: The Best of 2016 List.

I have to admit, compiling this special list for you was the highlight of my week! Not only because I got to …

#138: How to Plan Your Promotional Calendar Like a Boss

December 1st, 2016

43:29

If I ever did a list of Amy’s Favorite Things (in honor of the one and only Oprah), today’s topic would be number one.

We are talking about PLANNING. …

#136: How to Use 'Content Gold' to Fuel Your Next Launch

November 17th, 2016

32:07

When it comes to your next course promotion, breaking down your content is as simple as 1-2-3:

  • What’s the best content to start a conversation with …

#135: 5 Common Facebook Ad Mistakes (and How to Fix Them)

November 10th, 2016

31:53

Facebook’s super stealth ad targeting can zero-in on entrepreneurs over 30, who shop online at West Elm, don’t have children, love sushi, visited your website in the last 60 days and vacationed in Napa’s wine country …

#134: Preparing for Future Traffic Declines: What Content Creators Need to Know

November 3rd, 2016

44:56

How are you responding to the shifts happening NOW in social media marketing?

I have you covered because today I’m talking about the latest trends in social media marketing with the man who knows best: my mentor, …

#133: How to Get Unstuck in Your Course Creation Process

October 24th, 2016

40:21

Are you having a love/hate relationship with your course creation?

Creating your first online course can be a challenge. How do you decide which …

#132: How to Cultivate an “Opportunity Knocks Every Time” Mindset with Patrick Bet-David

October 20th, 2016

41:46

Your first webinar didn't convert.

You wanted to launch your course two weeks ago, but you just can’t get your content outline together.

Your Facebook ads are seeing clicks, but not getting quality leads.

What do you do …

#130: How to Sell on a Webinar (Without Being Overly Salesy)

September 29th, 2016

41:00

Let’s face it, selling during your webinar can be awkward at first — but it doesn’t have to be.

Today I’m giving you my BEST strategies for eliminating the awkwardness and creating a smooth transition into the sales …

#129: Media, Meditation and a little Motivation with Gabby Bernstein

September 15th, 2016

41:17

Today, I’m on the edge of my seat wanting to give you a new strategy that will help you grow your business and make the most of your funnels, email marketing, Facebook ads and so much more.

Everything you want for your …

#127: How to Organize & Analyze Your Facebook Ads

September 9th, 2016

42:14

Are your Facebook ad questions piling up? Do you feel like the deeper you go with Facebook ads, the more questions you have?

Well, I’m here to help! And, with me today is an audience favorite, Facebook ad expert, Rick …

#126: Operation Clear Out Your Inbox

August 25th, 2016

47:22

I’m here as a witness: It IS possible to tame your email inbox and seemingly never-ending list of tasks.

In fact, thanks to today’s guests, April and Eric Perry, I’m at “Inbox Zero” right now. (Something I 100% thought …

#125: How to Create a WOW Experience When Selling Online Programs

August 18th, 2016

39:01

You bring something incredibly unique to your online course—your special delivery, your ideas, your personal experiences.

However, you still want to go that extra mile to WOW your students and make sure they feel like …

#124: 4 Key Roles to Help You Grow Your Business

August 10th, 2016

25:28

Who makes up your support team? What are their unique qualities that help you run an all-in business?

Today I’m talking with Christy Wright, expert …

#123: How Much Money Should I Spend on Facebook Ads to Be Successful on My Webinar?

August 3rd, 2016

21:44

My friend and Facebook ad EXPERT, Rick Mulready, is back and together we are answering the number one question we both get asked all of the time—

How …

#122: Get Your Content House In Order

August 3rd, 2016

23:10

In this episode, I’m bringing you a little tough love.

Tough love when it comes to creating original content on a weekly basis.

This means every week you need to put out a podcast, blog post or video—whatever you love …

#121: 3 Money Habits for Growing Your Online Business

July 29th, 2016

27:38

Today we are flipping the script on money habits.

I’m so excited to have with me Rachel Cruze, author of, “Love Your Life, Not Theirs.”

She is sharing her three money habits that, quite honestly, are right on the money! 

#120: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer

July 28th, 2016

44:51

Are you looking to create amazing bonuses that will make your offer irresistible?

Today, I’m showing you how to do just that with my new Bonus Blueprint mini-workshop.

I LOVE getting bonuses when I sign up for courses. …

#119: The Who, What, When, Where and How of Testimonials

July 21st, 2016

30:05

Today I’m pulling the curtain back on a piece that can mean the difference between steady sales and your shopping cart catching dust.

I’m giving you …

#118: A Behind the Scenes Look at What’s Working in Social Media with Dr. Axe

July 14th, 2016

35:57

Social media changes RAPIDLY and today we are exploring what’s working NOW.

My guest today is Dr. Axe, a certified doctor of natural medicine, doctor of chiropractic, and clinical nutritionist. However, he’s not here to …

#117: The Lowdown on Facebook Ad Retargeting

July 7th, 2016

42:31

Do you want to know what Facebook ad retargeting is all about?

By the time you finish this episode you will not only have a deeper understanding of what Facebook ad retargeting is, but you will be ready to take the …

#116: Five New Launch Lessons From My Most Successful Launch to Date

June 30th, 2016

1:10:22

Are you gearing up to launch a new course? Or want to hear the secrets to a great launch to bank for the future?

Well, today is the big day I have been waiting for. I not only get to debrief my recent course launch with …

#115: Affiliate Marketing Done Right with Rachel Luna

June 18th, 2016

47:27

When you’re starting out in business, I am a big advocate for any and all confidence boosters. I’m talking ways you can get your feet wet so you can say with certainty: I CAN DO THIS.

Because you and I both know: You …

#114 Part Two: The SCIENCE of a Brilliant Sales Page

June 7th, 2016

47:06

When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)?

#113 Part One: The ART of a Brilliant Sales Page

June 7th, 2016

31:52

The ultimate outcome of a sales page is to sell. We all know this. But, what you’re really doing is coaching your reader to become your client.

How?

#112: 5 Ways to Legally Protect Your Online Business

May 25th, 2016

35:15

Do you know the most common legal mistake most entrepreneurs make when starting their first online business? Well, I didn’t either, until now!

I …

#111: How to Get Started with Facebook Live

May 23rd, 2016

55:32

Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started?

My guest this week is social media expert, …

#110: Beating Facebook’s Algorithm - and More Facebook Ad Tips with Rick Mulready

May 19th, 2016

33:06

Are you getting the most out of your Facebook ad efforts?

As promised in episode 104, my good friend Rick Mulready is back and we are continuing the …

#109: Battle-Tested Tools to Rock Your Business

May 12th, 2016

39:02

Three questions for you before we start today:

  • Do you want to grow your business? (Check!)
  • Do you want to leverage more of your day to day? (Check!)

#108: How Can I Be The Expert If I'm Just Starting Out?

April 26th, 2016

26:38

How can I be an expert if I am brand new at all of this and no one is paying attention—yet?

This is a valid, legitimate, understandable concern. My best advice: Get over that doubt as quickly as possible and get moving.

#107: How Do I Price My Online Course?

April 7th, 2016

42:00

I want you to price your next (or first!) online course with confidence.

In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection?

This week I tackle these …

#106: Are You Repelling or Attracting Your Potential Customers with Jasmine Star

April 4th, 2016

41:48

Do you know the detailed story of your perfect ideal customer?

I am not just talking demographics or a just few pain points and struggles— I mean the nitty gritty, day in the life kind of stuff.

Because my special …

#105: Where Do I Start?

March 28th, 2016

37:49

I get asked all of the time: Amy, where do I start? And the answer is to start with building your business in Phase One, and progress to Phase Two. This is how to build a business that will endure in the long term, and …

#104: Your Facebook Ad Questions Answered with Rick Mulready

March 26th, 2016

34:17

Do you have questions about Facebook advertising? That’s a silly question, right? We’ve all got questions! (Why does Facebook have to make it so complicated sometimes?!)

This week I have my go-to-resource for all things …

#103: Scaling Your e-Commerce Business with Steve Chou

March 21st, 2016

46:40

Google-ads, targeting, and Facebook-scaling, oh my!

We are LUCKY to have e-commerce expert and trainer Steve Chou in my latest episode to keep you in the know of what’s working now in e-commerce.

The great thing about …

#102: How to Create Content Rituals to Get More Done

March 14th, 2016

35:56

My quarter one has felt chaotic. I felt scattered. Everything except time to create content was dictating my life.

It was time for a new approach to …

#101: How to Intentionally Design the Life You Want with Michael Hyatt

March 8th, 2016

34:39

When my dear friend Michael Hyatt said he was going to come by to join us for our latest episode, I knew it was going to be good, and profound.

And in my latest episode, he doesn’t disappoint, ladies and gentlemen...

#100: When is the Right Time to Add Another Product to Your Business?

March 3rd, 2016

33:33

Today's episode is #100 (let's celebrate!)-- and I've got another hot topic I wanted to talk to you all about. This hot topic is focused on a big mistake I see a lot (especially in the first two years of business!) but …

#99: How to Create a List Building Blitz Campaign

February 25th, 2016

34:12

Over the last few years, I've noticed that one of the big reasons my students struggle with list building is that they lack consistent original content in their marketing strategy.

It's an easy trap to fall into. After …

#98: Four Big Lies We Tell Our Entrepreneurial Selves

February 16th, 2016

45:53

You know how much I love battle-tested, ultra-successful online marketing strategies. The only thing I love better is sharing strategies like …

#97: How to Grow a Profitable Facebook Group

February 10th, 2016

47:24

Today we're diving into a new aspect of Facebook marketing that may very well surprise you!

If you've hosted a webinar or an online course, you have probably also created a private Facebook group as a bonus for your …

#96: How to Find Clarity & Get Focused with Marie Forleo

February 4th, 2016

45:36

Marie Forleo has been in the online entrepreneurship game for seventeen years. She's appeared on Oprah, been interviewed by Tony Robbins, hung out with Richard Branson.

...and she still doesn’t feel like she’s ever had …

#95: How to Test Your Next Business Idea with Pat Flynn

January 28th, 2016

50:44

Picture this: you wake up one morning with an amazing idea. You do a little research on it and, by the end of the day, feel a growing sense that this idea of yours has real selling potential. Maybe you even ask your …

#94: Using Periscope to Grow Your Business

January 21st, 2016

45:45

By now you've probably heard about Periscope, the live streaming social media platform that lets you talk to your fans in real time. It's the fastest growing social media platform of all time! Since Periscope launched …

#93: Affiliate Marketing Success with Rachel Luna

January 13th, 2016

51:34

You know how important your list is to your business' growth. If you're measuring your list's health in terms of numbers, it can really get you down sometimes. It's easy to feel like the fate of your business is at a …

#92: Facebook Ad Targeting 101

January 5th, 2016

40:42

Let's kick off the New Year with an absolute game changer for your business: Facebook ad targeting.

Some of you by now have become really good at …

#91: 100 Days of Goal Setting with John Lee Dumas

December 31st, 2015

41:54

Happy 2016, everyone! I am thrilled to ring in the New Year with you.

As I’ve mentioned before, I love new beginnings. The clean slate, the opportunity to brainstorm amazing new projects and create strategies and …

#90: 7 Ways to Work Smarter in 2016

December 31st, 2015

1:05:59

Can you believe 2015 is over already?

I know, it's a cliche thing to say, but it's true--I feel like the year has just flown by! Maybe you can relate. I know when a year is packed with as many projects, launches, …

#89: How to Fascinate Your Audience

December 17th, 2015

42:16

I've got a question for you. Ready?

What do Apple, Lululemon and Morton's Salt all share in common?

Take a minute to ponder each brand. What imagery …

#88: How To Boost Your Webinar Sales

November 30th, 2015

23:50

I know that I've talked a lot with you about webinars this year. The fact is that I've been learning a ton about them myself, and every time I learn a new technique or crack the code on a revenue-boosting system, I …

#87: How to Build a Dream Team with Melanie Duncan

November 23rd, 2015

45:24

As you are building up your business and starting to see some solid success, sooner or later you're going to arrive at a certain point.

A point where …

#86: Creating An Honest Business From The Ground Up with Dale Partridge

November 14th, 2015

37:43

Over the last few weeks on this podcast, we’ve been doing some intensive tactical trainings.

We’ve talked about adding upsells to your sales promotions, adding bonuses, when to add them. We’ve talked about the mindset …

#85: 5 Marketing Lessons That Have Shaped My Online Business

November 11th, 2015

1:00:16

Happy Thanksgiving, everyone!

First of all, can I just be a little corny and express my gratitude for all of you? It's hard to believe we're up to 85 episodes of the Online Marketing Made Easy podcast . . . and with …

#84: Growing a Lucrative Email List

November 7th, 2015

47:42

Welcome to the second half of our intensive "refocus on your list" training!

I hope you completed the short questionnaire from last week, because this week we're really building off those questions to get where we need …

#83: Cultivating a List Building Mindset

November 5th, 2015

34:53

For the last several podcast episodes, we've been covering all manner of marketing tactics. Creating webinars, building urgency, writing copy. And …

#82: How to Protect Your Facebook Ads Account

November 2nd, 2015

38:46

Hey there! I have a fun topic to cover in today's episode:

The Online Entrepreneur's Worst Nightmare. (Cue spooky music.)

Sorry...I couldn't resist. …

#81: Eight Principles of Greatness with Lewis Howes

October 22nd, 2015

45:39

I first met Lewis Howes back in my days of working with Social Media Examiner. I liked his technique with video interviews, and wrangled up a lot of interviewees for him; he liked my Facebook trainings, and asked me to …

#80: Ask Amy

October 14th, 2015

46:58

It's time for another edition of Ask Amy!

Every now and then, no matter how good your business system is, you reach a moment where everything kind of splinters. I'm having one of those moments this week, trying to …

#79: How to Add Urgency to Your Next Promotion

October 13th, 2015

43:46

It's a fact.  Sometimes people are reluctant to buy from you.

Even when they want your product, even when they’re smitten with your brand, there will be some prospective buyers that seem to have a built-in pause command …

#78: How I Generated $170K from One Upsell Strategy

October 6th, 2015

32:35

In the process of building my business, I’ve made more than my share of mistakes. The silver lining is that I get to pass the wisdom I’ve learned on to you. It’s always easier to do something right when you’ve got …

#77: 5 Video Marketing Mistakes Most Businesses Make with James Wedmore

September 28th, 2015

49:57

I know it’s only October, but I’m already thinking about how to boost my business in 2016. And one of my biggest goals is to do more video.

Video is …

#76: How to Be Happier (and More Profitable) with Gretchen Rubin

September 24th, 2015

57:30

My guest today is a New York Times bestselling author, as well as a speaker, blogger, and recognized expert on the topic of happiness.

A happiness expert? Oh yes, there is such a thing. Gretchen Rubin takes the topic …

#75: How to Launch -- The #1 Project Management Method I Can't Do Business Without

September 16th, 2015

46:46

If you’ve been listening for a while, you've heard me mention the word Scrum. When you hear this word, you do one of two things:

  • Feel your heart …

#74: Write Better Copy: Quick Tips for More Confident Communication

August 30th, 2015

56:46

I know I have talked about copy many times. But can you blame me? It’s a hot topic!

Many of you that are growing your business online or have been growing your business for a while now still struggle with copy.

Believe …

#73: 3 Webinar Tweaks That Made a $62K Difference

August 30th, 2015

32:11

What a difference a tweak makes!

If you've spent any time on this blog (or podcast) in recent weeks, you know how firmly I stake my belief in webinars. Webinars offer a platform that lets you connect with people on an …

#72: The FIRST Action You Should Take Before Starting a New Project

August 15th, 2015

33:27

I love these opportunities to answer your questions directly. And lately, the questions have swirled around a specific theme. (It seems we're all on a very similar wavelength right now!)

What's the theme, you ask?

How …

#71: Masterminding Your Way to Success

August 15th, 2015

49:33

Next time you're networking with a group of entrepreneurs, keep your ears peeled for a certain word floating above the conversation.

The word is "mastermind," and it's a concept that is trickling down from the …

#70: 4 Webinar Myths and How to Avoid Them

August 11th, 2015

42:20

If you’ve sought out training to help you build your business, or tracked the success of other entrepreneurs, you have firsthand experience of the power webinars have to not only engage and excite an audience, but to …

#69: Blogging Essentials for Busy Entrepreneurs

July 26th, 2015

42:39

When I say the word “blogging,” what’s the first emotion you feel?

If you’re like many entrepreneurs, it’s probably stress, mixed with a little bit …

#68: Planning a Foolproof Live Event with Rich Brooks

July 25th, 2015

55:38

A lot of you have asked me if it's a good idea for you to start planning live events. You see the entrepreneurs you admire staging weekend retreats where they get up and set their audience on fire with excitement, …

#67: Should You Narrow Your Niche?

July 15th, 2015

41:01

Do you ever find yourself in the middle of a challenge with your business and wondering,

“How did I get here…

#66: How to Get Your Business Back on Track

June 29th, 2015

50:11

I started out this year with a fully fleshed-out calendar. I knew exactly what I was going to do, when we were going to promote, when we were not …

#65: Selling Yourself--The Art of a Winning 'About Page' with Melissa Cassera

June 29th, 2015

56:05

For busy entrepreneurs, the About page of a website is one of the easiest to put off. You might throw a few vital details up there, like your name (always a good place to start) and your credentials, and promise …

#64: A Backstage Pass to My Most Successful Launch Yet

June 25th, 2015

1:08:35

Two weeks ago, in Episode #62, I reviewed the project plan I use for all of my promotions. And if you downloaded the free Project Plan Checklist that I offered, you might have had some questions about the bigger action …

#63: How Podcasting Can Complement and Grow Your Business with John Lee Dumas

June 19th, 2015

41:58

Last year, one of my most popular podcasts was an interview with John Lee Dumas. But I invited him back this week because I wanted to talk about …

#62: How to Create a Project Plan for Your Next Promotion

June 18th, 2015

1:05:08

You know me--I teach what I know best. And what I know by now, more than anything, is that the key to making a sales plan work is having a proven, …

#61: How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz

June 3rd, 2015

44:24

As humans, we are hardwired to connect emotionally with visual content. Pictures in particular--we process them very quickly--faster than text, …

#60: Copywriting Tips to Persuade, Promote and Profit with Ray Edwards

May 28th, 2015

55:39

When it comes to communicating the value of a product or service, Ray Edwards is a true legend in the industry. I met him way back in my corporate job days when my boss hired him to work his magic on a new sales letter …

#59: How to Create a Killer Sales Page Headline

May 21st, 2015

41:00

One of the business guides I return to again and again is the book Great Leads. This book tells you everything you need to understand about …

#58: Facebook Q & A with Amy

May 14th, 2015

34:15

Last week, I put out an invitation on my Facebook page. I invited you to throw all your questions about online marketing at me! What do you want to know? Where are you stuck? What are you confused about?

Well, the …

#57: 3 Core Beliefs of Truly Successful Entrepreneurs

April 24th, 2015

33:41

In case you haven’t noticed by now, I want you to succeed.

It is genuinely important to me to help you reach that place in your business where you can say, “Yes, I made it; I love my work and I love my life!”

But there …

#56: How to Create Content to Attract Your Target Market

April 18th, 2015

48:00

There are two kinds of content in this world: content that attracts and content that sells.

It's easy to spend all your time and effort focusing on the second part. Eyes on the prize, right? And believe me, I want you …

#55: How to Create a Survey to Find Your Target Market

April 11th, 2015

58:24

In the last several weeks, I’ve been getting a product ready for launch. It’s called the Profit Lab…or, if you want the full title,

The Profit Lab:  …

#54: The Secret Mindset Shifts For Success With Ramit Sethi

March 30th, 2015

50:13

I hope you’re buckled in, because my guest this week is an online business expert who is renowned for “telling it like it is.” Ramit Sethi is a …

#53: How to Discover Your Calling with Jeff Goins

March 27th, 2015

30:43

Today’s topic is very near and dear to my heart.

We are talking about how to find your calling--what you were put on this earth to do.

Even those of us with jobs we love can sometimes feel unclear on whether we're …

#52: How to Use Short Video Clips on Facebook

March 25th, 2015

39:43

If you've been following this blog (or podcast) for a while, you know we've come a long way since the days when everything about online marketing …

#51: Putting More “You” in Your Business—A Guide to Building Brand Personality

March 17th, 2015

38:27

I have a question for you. What do Seth Godin, Kim Kardashian, Taylor Swift, and Richard Branson all have in common?

If the first thing that comes to …

#50: How to Automate Leads and Sales with Smart Paid Ads

March 11th, 2015

42:23

Today’s show is #50…that’s right, my 50th episode of the “Online Marketing Made Easy” podcast.

In honor of Episode #50, I’m giving away a prize: a membership into my signature program, The Profit Lab. This program shows …

#49: How to Know If Your Idea is Profitable

March 3rd, 2015

39:31

Today’s post reminds me why I love doing this podcast so much. Not only is the material great, but it comes from two of my favorite people—a power couple in the online marketing world.

Their names are Joshua and Jill …

#48: The 2015 Guide to Facebook Engagement

February 25th, 2015

45:31

Here we are, two months into 2015...is it the future yet? On one hand, still no flying cars. On the other, we talk to people directly through screens …

#47: How to Gain Confidence, Increase Productivity, and Move Toward Mastery Each Day

February 17th, 2015

1:00:28

If you’re anything like me...or if you're just human...you have faced your share of challenges and fears in the process of growing your own business. …

#46: 5 Hidden Money Opportunities in Your Business

February 12th, 2015

44:31

As a kid, I loved the Mrs. Piggle-Wiggle book series. It featured a magical and resourceful lady who lived with all her children in an upside down …

#45: The 3 Crucial Stages of an Online Business

February 5th, 2015

52:19

It’s no secret that the longer we work on our business, the more confident we become. It makes sense—confidence comes from little wins building up to …

#44: The Secrets to Building a More Strategic, Valuable Blog

January 26th, 2015

33:34

To a large extent, blogs are living, breathing things. They're a place for you to record the day-in-the-life of your brand, to explore new possibilities and take the occasional look back to see how far you've come.

This …

#43: How Your Subject Line Could Be Killing Your Emails

January 20th, 2015

31:19

How many times has this happened to you? You’ve spent hours composing the perfect email to showcase your content, you’ve carefully segmented your …

#42: Three Strategies to Rapid List Building

January 15th, 2015

37:13

When it comes to online marketing, most people are overlooking their number-one biggest asset.

Social media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list. …

#41: 3 Lessons I Learned in 2014

December 4th, 2014

46:53

On this episode of the Online Marketing Made Easy Podcast, we are going to dive into a new way of goal-setting and business planning.

Now if you …

#40: How to Attract Leads on Instagram

October 28th, 2014

35:58

On this episode of the Online Marketing Made Easy Podcast, I interview my new friend, Chalene Johnson.

Chalene is a world renowned multi-passionate …

#39: 7 Tips to Create a 3-Part Video Series

September 16th, 2014

47:12

In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my …

#38: Should You Use Click Bait to Increase Engagement on Facebook?

September 3rd, 2014

15:54

In this episode of the Online Marketing Made Easy Podcast,  I will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to …

#37: How do I get my Facebook friends to come over to my Page?

August 27th, 2014

17:30

Would you like to know how to spend less time trying to convert your Facebook Profile "Friends" over to "Fans" of your Facebook Page?

Would you like …

#36: 3 Keys to Understanding Your Audience to Increase Sales with Pam Hendrickson

July 30th, 2014

39:25

On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Pam Hendrickson. Pam and I go WAY back. She is actually the person who interviewed me for my position with Tony Robbins, and was …

#35: How to Hire Your First Project Manager with Laura Roeder

July 22nd, 2014

36:32

On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder.

I've had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up …

#34: Ask Amy: How to Hyper-Target Your Facebook Ads

July 8th, 2014

9:11

This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode.

This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about …

#33: How to Write Copy that Sells with Ray Edwards

June 26th, 2014

43:59

On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we …

#32: Ask Amy: "What's new with the Facebook Page Timeline layout?"

June 19th, 2014

17:38

This episode of the Online Marketing Made Easy Podcast, is the second Ask Amy episode. This is a new feature that I've added to my podcast. As I mentioned in episode 30, every other week I’m going to be answering your …

#31: How to Launch a Product Online with Jeff Walker

June 10th, 2014

1:03:37

On this episode of the Online Marketing Made Easy Podcast, I dive into launching your programs, your products, your services online. The great thing is that I dove into this extremely important conversation with the …

#30: ASK AMY: "I ran a contest on Facebook. Now what?"

June 3rd, 2014

19:24

This episode of the Online Marketing Made Easy Podcast, is extra special because it is the very first edition of the Ask Amy segment that I'm adding to the Online Marketing Made Easy podcast.

Every other week I'm going …

#29: Facebook Ad Targeting Strategies

May 26th, 2014

50:44

On this episode of the Online Marketing Made Easy Podcast, we talked all about Facebook ad targeting. But before we get to that, I wanted to tell you about some changes coming your way related to my podcast.

First, …

#28: 7 Steps to a Profitable Facebook Marketing Plan

April 23rd, 2014

51:05

On this episode of the Online Marketing Made Easy Podcast, I decided to do something a little bit different. I’m currently promoting my signature program, Facebook Marketing Profit Lab. When I create a new program, I …

#27: Video Marketing Tips and Tricks with Caleb Wojcik

March 23rd, 2014

40:25

On this episode of the Online Marketing Made Easy Podcast, we talked all about video creation and editing. I know a few of you instantly felt a little anxious when you read those words, because video is not usually at …

#26: The Power of Virtual Support and Outsourcing with Chris Ducker

March 6th, 2014

46:36

On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Chris Ducker. This interview came at a perfect time, because the evening after completing the interview, I got on a plane to the …

#25: How to Promote with Twitter with Mike Stelzner

February 18th, 2014

39:07

On this episode of the Online Marketing Made Easy Podcast, we talk all about Twitter.

Since I am not a Twitter expert, I have invited my friend and mentor, Michael Stelzner, on the show to talk about some very specific …

#24: 3 Mindset Pitfalls Entrepreneurs Face and How to Push Beyond Them: Interview with Marie Forleo

February 2nd, 2014

On this episode of the Online Marketing Made Easy Podcast, I share with you some insight I’ve recently discovered about myself. It’s something that I’ve always known on some level, but I’ve just recently really owned it …

#23: 5 Lessons I Learned in 2013 That I Will Repeat in 2014

January 21st, 2014

37:11

This episode of the Online Marketing Made Easy Podcast is all about some of the big business lessons I learned last year and that I'm taking with me into this New Year.

I call them lessons, but really they were big wins …

#22: How to Start and Build a Profitable Podcast with John Lee Dumas

December 28th, 2013

50:25

On this episode of the Online Marketing Made Easy Podcast, we talk all about creating a brand new podcast. My special guest is a recent Best of 2013 iTunes award winner, John Dumas of Entrepreneur on Fire. His show is …

#21: How to Set Goals and Create a Plan for the New Year

December 4th, 2013

48:37

On this episode of the Online Marketing Made Easy Podcast, the focus is how to streamline the planning phase of your business so that you get all your goals set so that you’ll be ready for the New Year. If you do so, …

#20: Creative Ways to Run a Business From Anywhere in the World with Natalie Sisson

November 12th, 2013

44:03

On this episode of the Online Marketing Made Easy Podcast, I interviewed Natalie Sisson, also known as the Suitcase Enterpreneur.

In 2006, Natalie left her home country of New Zealand and since then has been traveling …

#19: How to Set Priorities In Your Business with Pat Flynn

October 31st, 2013

44:24

On this episode of the Online Marketing Made Easy Podcast, my guest is one of my very favorite people - Pat Flynn.

I know most of you already know …

#18: A Backstage Pass to the Inner Workings of My Business

October 1st, 2013

59:49

On this episode of the Online Marketing Made Easy Podcast, I pull back the curtain and give you a peek into the inner workings of my business. I give …

#17: 7 Facebook Changes That Affect Your Business Today

September 11th, 2013

42:09

Facebook gives me plenty of opportunity to create content because they are notorious for making updates to their platform!

There have been a lot of pretty significant Facebook changes in the past few months, so on this …

#16: How to Outsource Online Marketing with Chris Ducker

August 10th, 2013

46:34

On this episode of the Online Marketing Made Easy Podcast, we're diving into outsourcing and I've invited my very good friend, Chris Ducker, to come on the show and share with us some tips that will help all of …

#15: How to Use Pinterest to Increase Traffic and Grow Your List with Melanie Duncan

July 29th, 2013

37:02

On this episode of the Online Marketing Made Easy Podcast, I interviewed Melanie Duncan, the creator of the extremely popular online training …

#14: Big Brand Strategies for Small Businesses with Rick Mulready

July 16th, 2013

36:11

On this episode of the Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes …

#13: Does Advertising on Facebook Really Work?

June 28th, 2013

48:06

This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said …

#12: Getting Started with Mobile Marketing with Greg Hickman

June 18th, 2013

38:56

On this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing.

If you're anything like me, …

#11: How to Create an Online Course with David Siteman Garland

June 4th, 2013

46:06

In this episode of the Online Marketing Made Easy Podcast I interviewed David Siteman Garland. We talked about how you can turn your online platform such as your blog, web show, or podcast into revenue by creating your …

#10: How to Use Social Media to Sell with Laura Roeder

May 22nd, 2013

33:46

Today's episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today's special guest is Laura Roeder, founder of LKR Social Media.

I invited Laura on the show because she is a …

#9: How to Use Facebook to Sell with DJ Waldow

May 7th, 2013

40:06

On this episode of the Online Marketing Made Easy Podcast, I cover part three of a three-part Facebook marketing mini-training.

When it comes to marketing on Facebook, consider building a plan around these three phases:

#8: How to Grow Your Email List with Facebook

April 23rd, 2013

33:29

On this episode of the Online Marketing Made Easy Podcast, I cover part two of a three-part strategy that I use with my customers to teach them how to look at Facebook marketing.

When it comes to marketing on Facebook, …

#7: How to Get More Facebook Fans

April 11th, 2013

37:41

This session is Part 1 of a 3 Part mini-training all about Facebook marketing.  On this episode of the Online Marketing Made Easy Podcast, we are diving into Facebook Marketing.  Specially, I'm going to give you three …

#6: 5 Systems to Put in Place Before You Launch Your Next Program, Product or Service

March 27th, 2013

43:20

On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be …

#5: How to Use Your Content to Market Smarter with Mike Volpe of HubSpot

March 9th, 2013

37:39

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot.

Today’s episode is a …

#4: Proven Video Marketing Strategies for Any Marketing Budget: Interview with James Wedmore

February 26th, 2013

43:48

On this episode of the Online Marketing Made Easy podcast, we talk about a topic that I have a love/hate relationship with, and that's video marketing. I love video, because it has been one of the most important ways …

#3: How to Find Your Audience, Get Serious About Content and Build Your Email List: An Interview with Marie Forleo

February 13th, 2013

39:30

Today I’m beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! Marie is not only a bestselling author, entrepreneur, and online marketer, she is also the founder of an award-winning …

#2: How to Create and Market Your Content on a Shoestring Budget

January 26th, 2013

33:36

The focus of today's podcast episode is content marketing, and specifically how to do it on a shoestring budget. Let's face it; we all need to create content consistently but we all love to save money, right?

Because …

#1: List Building with Social Media

January 14th, 2013

36:45

Welcome to the Online Marketing Made Easy Podcast.

I am seriously thrilled to jump into this podcast! I know it sounds a bit silly, but I could talk …

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