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On Record PR

69 EpisodesProduced by Gina RubelWebsite

On Record PR goes on record with C-suite executives, journalists, top legal marketing professionals, lawyers, and other thought leaders to discuss best practices for marketing and public relations strategies that drive business success.

36:51

Navigating ALM Content and Putting It to Use for Lawyers and Legal Marketers with Vanessa Blum, Newsroom Innovation Director

In this episode of On Record PR, Founder and CEO, Gina F. Rubel, Esq., goes on record with Vanessa Blum, Newsroom Innovation Director at American Lawyer Media, to discuss newsroom innovation, trends in legal media and how trends impact the way news is delivered.

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Vanessa is ALM’s first Director of Newsroom Innovation, a role that combines vision, leadership and editorial expertise. A graduate of Northwestern University’s Medill School of Journalism, Vanessa covered courts and the legal industry in Washington D.C. and South Florida before joining ALM in San Francisco in 2012.

She served as managing editor of The Recorder and led ALM’s national litigation desk before stepping into her current role in 2018. As newsroom innovation director, Vanessa has helped to conceive and launch several recent offerings for ALM including the new Law.com Radar, a tech-enabled website that provides customized early awareness of key legal developments.

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