Cover art for podcast On Good Authority: Publishing the Book that Will Build Your Business

On Good Authority: Publishing the Book that Will Build Your Business

450 EpisodesProduced by Anna DavidWebsite

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly u… read more

34:49

How to Launch a Book by Giving First with Kay Allison

Kay Allison is a former Senior Vice President at a global ad agency who increased her income by six, met and married a man she’s still crazy about 21 years later, helped Fortune 200 companies generate two billion in new revenue, adopted a child and invented four successful businesses since going alcohol free over two decades ago.

In short, she's learned how to live a JUICY AF life. And now she's written a book it.

While we talk a bit in this episode about being AF and her program for women who want to go AF, mostly we focused on how she went from behind-the-scenes power woman to forward-facing voice of freedom from alcohol.

And Allison did it all by giving first. This means that when she locates a podcast she wants to be on, she listens to episodes in the car while sending herself voice notes about how she thinks she could provide something as a guest. She also sends bookers handwritten notes, makes personal videos and, in short, thinks of how she can be of service. As you can imagine, her success rate for getting booked is quite high.

In this episode, she breaks down the giving-first mentality, including a not-to-be-missed method for getting people to actually open your book and not just let it sit on the shelf.

Enjoy this delightful strategy...and delightful woman.

ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

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