Cover art for podcast On Good Authority: Publishing the Book that Will Build Your Business

On Good Authority: Publishing the Book that Will Build Your Business

498 EpisodesProduced by Anna DavidWebsite

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly u… read more


How to Make Your Book Into a TEDx Talk with Bridget Sampson

Bridget Sampson is a Professor Emeritus of Communication Studies, the author of Communication Secrets for Success and the co-author of Communication Training and Development. She's also a TEDx speaker who helps other people write and deliver their TEDx talks. 


All of this made her the perfect person to talk to about how to convert your book into a TEDx talk, whether or not you should outline or write the talk out completely, how to book a TEDx slot, how many times to practice, what to wear and what to do if you bomb, among many other topics.


She also shared that people never seem to care that she was a professor for decades but they all care that she has a book and a TEDx talk. So get on it! It's easier than you think.



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