Today we welcome special guest Catherine Orer, Business and PR strategist for artists, and founder of The Artist Entrepreneur, which offers resources, training, and community for artists who want to build sustainable businesses and careers. In her role as a coach for artists, she has unique insight to offer into common mindset issues that hold artists back and what skills artists should learn to succeed in their entrepreneurial efforts.
Catherine initially worked in marketing and PR in the corporate world, but eventually decided to switch her focus to art instead. She studied at Christie’s Education in Paris, and then worked in galleries to gain experience—planning to eventually open her own. But after artists started asking her for advice on their marketing and selling efforts, she realized she had a special set of skills to offer.
“I realized how much I loved connecting with artists... and that… all of this experience that I had over my career, I could really put it to use and help people,” she says. “It just all came
About our guest:
Catherine Orer, an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. She holds a degree in Communications and Public Relations from the University of Québec in Montréal, and completed her education in the business of art at the prestigious auction house, Christie’s, in Paris.together.”
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