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On Branding Podcast

47 EpisodesProduced by Arek DvornechuckWebsite

Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design. Support this podcast:

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Using Archetypes in Branding with Kaye Putnam

Do you want to learn how to build psychology-driven brands? 🤓⁠

In this episode, we sit down with the amazing, Kaye Putnam for a really interesting topic which is using archetypes in branding.

Topics: ⁠

✔️ What Are Archetypes?⁠

✔️ Brand Character⁠

✔️ Offer Doctor⁠

✔️ Demand⁠

✔️ Energetic Influence

Here's a little bit of an introduction to our guest in this episode.

So, Kaye Putnam is a psychology-driven brand strategist and her formal degree is in marketing with a psychology minor. She has worked with hundreds of clients from international corporations to solopreneurs.

And as she went about her journey in branding, she developed her own method of branding by using the power of archetypes. Kaye works with students in her brand incubation program and also with clients one-on-one to help them with branding their business.⁠

She has a brand archetypes course called "BrandFluency" that helps you incorporate your archetype into your brand.

If you want to check out her brand archetypes course.

Here's the link:


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Love ❤️ the show? Leave us a review!

And don't forget to comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Kevin Duncan and we talk about Creative Brainstorming Techniques—Stay tuned! 🔔⁠

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