olddognewtricks

41 EpisodesProduced by tony sharples

Digital Marketing made easy for people over 40. Learn about digital in small bite size chunks. Follow my journey as I build a digital brand online from scratch - using my experience working on many of the worlds biggest brands for the past three decades.

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HOW TO FIND TIME TO GET CREATIVE AT WORK

February 13th, 2019

36:03

Some great thoughts I'd like to share from the brilliant folks at IDEO.

HOW MANY COMPANIES ARE GETTING PERSONALISATION WRONG

November 13th, 2018

8:33

most seem to mess it up by trying to implement too big-too soon. Or they see it as only a marketing dept tool and don't properly involve all parts of …

MY DIGITAL JOURNEY SO FAR - MAJOR UPDATE

October 24th, 2018

8:38

In this episode I take a look at some of my major learnings in developing a brand online from scratch over the past 3-5 months. I also take a look ahead and talk about what I'll be focusing on over the next 3 months too.

HOW TO MANAGE YOUR SOCIAL MEDIA POSTS - 3 OPTIONS

October 24th, 2018

4:40

In this episode I look at three different ways you can manage your social media posts - whether you are doing just a few - or lots and lots of them.

THE BIGGEST MISTAKE WHEN STARTING UP

October 13th, 2018

8:01

Many people who are building an online business tend to get too caught up in the development process and don't spend enough time talking to potential customers about what they are working on. Or they just seek feedback …

UPDATE: HOW INSTAGRAM IS WORKING FOR ME SO FAR

October 2nd, 2018

8:44

We all know the power of Instagram. Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings… like …

DEVELOPING ONLINE COURSES - GETTING STARTED

September 25th, 2018

13:18

I've been involved in the development of online course content for some of the worlds biggest brands - so I thought it might be helpful to pass on …

BONUS - AMAZON FBA: DON'T FORGET ADVERTISING COSTS

September 12th, 2018

6:24

Even if you’ve done you’re a brilliant job… and picked the perfect high-demand/low-competition product to sell on Amazon, you still have to let the world know about it. And this means advertising…,. and advertising …

EP 7: FLIPPING - ABOUT THE RESALE MARKET

September 12th, 2018

12:25

In this final podcast (and Youtube video) I will be talking about flipping - with a focus on selling on Amazon. With the aim of demystifying it for …

EP 6: AMAZON'S GREAT AUSTRALIAN OPPORTUNITY

September 12th, 2018

3:14

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying …

EP 5: CHOOSING THE RIGHT PRODUCTS: TOP 7 TIPS

September 12th, 2018

6:40

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying …

EP 4: SELLING VIA AMAZON'S FBA SERVICE

September 12th, 2018

8:12

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying …

EP 3 : CHINA SOURCING - TOP 7 TIPS

September 12th, 2018

13:06

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying …

EP 2: STARTING : OWN E-STORE VS USING MARKETPLACE

September 12th, 2018

11:45

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying …

EP 1: SELLING ONLINE - THE BASICS

September 12th, 2018

8:04

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying …

HOW TO SELL ON LINE: INTRO TO THE 7 PART SERIES

September 11th, 2018

5:39

In this video and podcast series I will be talking about selling online - with a focus on selling on Amazon. In the series I'll cover the following …

TOP 5 THINGS NOT TO DROP-SHIP ONLINE

August 17th, 2018

3:43

In past videos and podcasts I’ve talked about how dropshipping works.

If that’s something you are interested in… I thought it would be good to add a …

Profit From China's Growing Upper Class — Even If You Don't Speak Chinese

August 15th, 2018

4:15

You can profit From China’s Growing Upper Class — Even If You Don’t Speak Chinese

When I lived in China, most Chinese people were poor compared to their American counterparts. People were considered well off if they …

SIDE MONITORS: DOUBLE YOUR PRODUCTIVITY

July 30th, 2018

7:39

Laptops are getting smaller and thinner, but the amount of available screen real estate shrinks in tandem. Think about a typical usage scenario: A worker may be viewing an Excel spreadsheet, while their e-mail client, …

ALEXA SKILLS: EVERYTHING YOU NEED TO KNOW

July 26th, 2018

6:41

Just as Apps and the App Store massively grew the degree to which we use things like iphones in our everyday lives… Amazon is aiming too build a similar type of ecosystem around what it calls Alexa Skills.

And that's …

DROP-SHIPPING - A SIMPLE LOW RISK DIGITAL BUSINESS MODEL

July 24th, 2018

4:02

If you are looking for a no fuss way to start a business that is minimum cost and minimum risk… a easy way to get up and running is via drop shipping. in this episode I explain what drop shipping is… and how it works. …

VOICE TECHNOLOGY: TOP 6 THINGS TO KNOW

July 18th, 2018

5:33

In this podcast I’m taking a look at the six top elements of voice technology that will impact digital marketeers today and in the future.

These …

KYOTO RAMEN SCHOOL: CASE STUDY ON END TO END DIGITAL MARKETING

July 17th, 2018

7:06

I’ve been overseas travelling in Asia with my son for the past two weeks – visiting China and japan. It’s been a great trip for me… but there have also been great business learnings for me along the way.

I want to tell …

29/6/18: DIGITAL MARKETING : WHAT'S BEEN HARD AND EASY

June 30th, 2018

12:31

This is my 2nd weekly update on building a new online presence from scratch.

My focus this week has been about imagining what the content and …

DIGITAL CAN BUILD, AND DESTROY, YOUR BUSINESS - oBike Case Study

June 30th, 2018

5:13

A quick digital marketing case study.

I’ve been looking at examples of where digital marketing has played a strong role in business performance. But, …

HOW TO LOOK SMARTER IN ANY BUSINESS MEETING

June 30th, 2018

4:30

Build your confidence in meetings.

A light-hearted look at my universal “Get out of Jail Free” card that you can use in any business meeting to make you look wise and engaged in the topic — even if you don’t really …

WHAT IS VIEWABILITY?

June 30th, 2018

3:52

In this episode I demystify “viewability” in internet advertising — which is a term that comes up quite often in digital marketing discussions.

In a nutshell, its just means whether or not the ad that you placed on a …

22/6/18: WHAT'S BEEN HARD AND EASY IN MY FIRST TWO WEEKS

June 22nd, 2018

11:12

This is my first weekly update on the progress I've made so far in building an online brand from scratch.

This week I focus on the core website build and setting up the linkages to the different social media platforms …

DIGITAL MARKETING: LETS TALK ABOUT EX...

June 21st, 2018

6:06

If you were born in the 60's, 70's or 80's then your are a part of Generation EX.

The EX is for the work and life EXperience you have built up over …

CREATE RETIREMENT INCOME WITH DIGITAL MARKETING

June 20th, 2018

14:13

In this podcast I'm taking a deep dive into what topics I'm planning to cover in the year ahead. I'm talking about how you can use digital marketing to build an e-business to deliver an income stream when you are …

Learnings from adding SEO to my site today

June 19th, 2018

7:06

I've spent most of the day linking some SEO or search engine optimisation to my new site now that it is up in live. In this podcast I'm looking back at some of the learnings from the process to give you some advice on …

Going live with my website - What I've learned so far.

June 18th, 2018

9:09

For the past 3-4 weeks I've been working on my core website, setting up identities on the different social platforms, and also linking them all together. Now I am ready go live and start testing in the real world. So, …

YouTube: the hard and the easy

June 15th, 2018

4:31

Today I'm reflecting back on the past week and looking at what has been hard to do and what has been easy to do in the setting up of my YouTube identity so far. The good news is there are lots of things that are really …

You don't have to love social media

June 14th, 2018

4:01

The reality is that you don't have to love social media to be a digital marketer. In this podcast I look at the numbers that relate to how people use social media to come to a point that it's more important to make sure …

What does the road ahead look like?

June 13th, 2018

5:37

In this episode my aim is to try and give you a feeling for the road that you will walk down in building your digital marketing strategy and implementation plan. It's very broad at this point but the aim is to just give …

How to double the power of your podcast

June 13th, 2018

1:32

I've discovered a great function in Anchor that allows you to add in a friend or find a like minded co-host at the push of a button. I'm really keen to give this a try.

Getting comfortable in front of a video camera

June 12th, 2018

3:14

I've been trying lots of different setups for filming myself on video this weekfull stop and I've come to the conclusion that for someone starting …

Setting up my Instagram for business use

June 11th, 2018

4:52

This week I'm setting up my Instagram business page - which raises the question of what content to put on it.

Create multiple posts from one single post

June 10th, 2018

3:18

During the week I've been looking at ways to increase the efficiency of posting across ;lots of different things - like Facebook, Twitter and LinkedIn. I've be testing a WordPress add-on called Jetpack to post to all of …

WEEK 1: USING AN EXPENSIVE MICROPHONE VERSUS MY MOBILE PHONE

June 9th, 2018

1:49

I'm doing a practical test of recording my podcasts on my mobile versus my editing suite and pro mike at home. It actually sounds pretty good - and Anchor let you add some ambient music for a bit of a lift. much easier …

WEEK 1: SETTING UP YOUR DIGITAL IDENTITY ONLINE FROM GROUND ZERO

June 9th, 2018

6:53

It's the end of the first week of setting up from scratch. This podcast talks about the importance of two things: First, getting a good system in place to record all of those logins and passwords and site settings …

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