Get ready for some unsweetened views to challenge your thinking about strategy and creativity.

What leads to breakthroughs? Should the strategy be done differently during times of disruption? How do we shift perspectives to make better decisions? We can't answer these questions from our comfort zone. Only when we challenge ourselves, we depart from the familiar and leap towards the new.

For those who dare, ODD outcomes are on the other side of the comfort zone. We are all trailblazers looking to settle and belong. So, let us make some room for growth into new lands.