If I said you should run your business like a smartphone what would be your first thought? Do I mean you should scroll mindlessly on your screen, stuff your face with potato chips and question why you're still awake at 2am? No, the idea of the smartphone business model stems from the concept of apps or in other words, a collection of connections working cohesively for a common goal. A network of businesses and individuals that give you the freedom to focus on everything you're good at while outsourcing the rest. A concept inspired by our guest Ben Marris and his organisation NZ Leaders.
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