The biggest threat to the success of your business is a resistance to change. Sure it’s unpredictable, uncomfortable, and unbearable at times, but, if you stagnate in your rigid view and fight the technological advancements of the world then the resulting effect is undeniable, just look at Blockbuster.
Whether you believe in social media or not, the trend is happening with or without you. So, the question isn’t whether social media is right for you, but instead, how can you make it right for you?
A good first step would be to listen to this podcast episode with Chelsey Ritson the Founder of Social Media Coaching.
Chelsey you’ll be surprised to hear, isn’t going to drag you through a long-winded pitch intended to convince you to have her do your social media marketing, but, instead give you the tangible skills you need to be successful at it yourself. A philosophy of digital marketing best summed up by the proverb: “give a man a fish and you’ll feed him for a day, teach a man to fish and you’ll feed him for a lifetime.”
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