Client acquisition is a pain point all business owners love to hate. On some level, we all know how to do it but, over time, complacency creeps in, and laziness takes over to the point where our strategies are no longer the efficient vehicles they once were. This is where you dust yourself off and sharpen up your skills, because what we’re talking about is selling. No, not the greasy-haired, used-car salesman style of selling, but instead an approach built on trust, authenticity and long-term connections. We are not trying to reinvent the wheel, but instead, open your eyes to the idea that things have changed. Social media, for better or worse, has finely tuned a client’s B***S*** radar to the point where the old style of ‘follow the pitch’ selling and memorised objection handles no longer work the way they once did. So the question becomes, what can you do about it and how do you do it? Join me as I unravel my experiences in commission-only selling for one of the world’s leaders in face-to-face marketing, where my hope is that you will pick up some tangible skills you can utilise in your business right away.
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