Nuance | نوآنس
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23. خریدشناسی
موضوع کتاب خریدشناسی ارتباط میان علوم اعصاب و بازاریابی است. در این اثر، مارتین لیندستروم به مسائلی در روانشناسی فروش مثل رفتار مصرفکننده، تبلیغات پنهان و اثرات گوناگون دین و فرهنگ بر …
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