Cover art for podcast Nothing But Major Gifts

Nothing But Major Gifts

97 EpisodesProduced by Veritus GroupWebsite

Major gifts fundraising is the lifeblood of non-profit organizations around the world. Richard Perry and Jeff Schreifels address major gifts twice monthly, to help you and your organization connect with donors in authentic ways to make an impact in your community – and the world.

97 Episodes | 2019 - 2023

Boards + Fundraising: How to Create a Thriving Partnership

March 14th, 2023


Are your board members actively engaged in fundraising for your non-profit? And if not – how can you encourage them to get involved?

In this episode, …

Moving From Money to Mission: How to Transform Donor Conversations

February 28th, 2023


Imagine this scenario: you’re a leader of a non-profit, and you run into a major donor at an event. They ask how things are going at the organization. How do you respond?

A: “Things are great! We’re on track to meet our …

How Self-Love Transforms Everything, Including Fundraising

February 14th, 2023


Sometimes fundraisers are so self-sacrificing in their work that they lose themselves. They give 110%, until they can’t do it anymore. These are the ones who are at risk of burning out and leaving the profession …

Are You Properly Nurturing Your Donor Pipeline?

January 24th, 2023


If you're over-investing in donor acquisition and cultivation, but not investing enough in the upper end of the pipeline, then the donors that you've …

Why Outsourcing Management Is Key to Your Success

January 10th, 2023


Successful fundraising programs depend on great managers who can provide fundraisers with feedback, accountability, and encouragement. It’s a …

5 Things to Do When You Get Back from the Holidays

December 20th, 2022


When you get back to the office or start up your computer again after a holiday, it always takes a while to get re-oriented. If you do a little prep …

Creative Ways to Stand Out at Year-End

December 5th, 2022


There’s a temptation to send out more communication at the end of the year. And it’s understandable; there’s a lot to share during this season, and you want to keep your donors informed.

But communicating more …

Using Permission-Based Asking with Your Donors and Securing Meetings

November 15th, 2022


It’s the most intimidating part of fundraising: asking someone for a gift.

But that’s not the only thing that fundraisers need to ask for. They’re also requesting meetings, inviting people to give their time at events, …

Bringing Your Authentic Self to Your Work

October 26th, 2022


Does your organization encourage you to bring your authentic self to your work in the non-profit space? Or do you feel pressure to self-censor certain parts of your identity?

Many non-profit employees say that their …

Terrible Things Non-Profits Do That Drive Donors Away

October 17th, 2022


Usually, people have the best of intentions. But it’s shocking how many organizations have internalized some misguided views of fundraising without realizing how their mindset is hurting their donor relationships.

Taking Your Donor to the Scene, Without Promoting a Savior Mentality

October 3rd, 2022


We talk a lot about the importance of taking your donor to the scene so that the need feels real and personal to them. But there’s a risk of …

The Veritus Way in Action: Interviews with Our Clients

September 19th, 2022


What is it that makes The Veritus Way of fundraising so successful?

To tell you more about it, we’ve invited a couple of our clients to share about …

Tiering Your Donors: The Ultimate Caseload Management Strategy

September 6th, 2022


Do you have a strategy to help you allocate your time per donor?

The reality is, you only have so much time in a day. And you need to be a good steward of that time. So, while we value all donors as people, the impact …

5 Reasons Why We Love Mid-Level (And You Should Too!)

August 15th, 2022


What’s so great about mid-level? We’re so glad you asked!

More and more organizations are discovering that mid-level is the key to retaining donors and donor value. When you have a mid-level program that’s focused on …

Tips to Better Serve Your Donors

August 2nd, 2022


Looking for inspiration to help you plan for the fall fundraising season? Look no further!

Since we’re privileged to work with so many different non-profit organizations, we have a bird’s-eye view of the latest …

Fifteen Questions to Help You Go Deeper with Your Donor (re-release)

July 19th, 2022


In this re-release of our all-time most popular episode, Richard and Jeff share 15 questions for you to use in conversation with your donors to help …

How to Approach Fundraising When Your Mission Doesn’t Fit in a Neat Box

July 5th, 2022


Talking about your mission with donors can sometimes feel challenging, especially if you’re an organization that provides indirect services. Do you know if you’re effectively communicating your mission and impact to …

Moving Out of a Membership Mindset

June 20th, 2022


Many non-profits have a membership model as a key part of their fundraising strategy. And while membership donors can be some of the most loyal and consistent in their giving, a membership model can also be limiting. …

Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program

June 6th, 2022


More and more non-profits are discovering that mid-level is the key to a healthy donor pipeline. If you’re wondering where to find more major donors, the answer is almost always: look to your mid-level donors.

But how …

How to Approach Donor Stewardship in Planned Giving

May 24th, 2022


Many non-profits feel that once they’ve secured a planned gift from a donor, their work is done. There may not be any plans for follow-up or …

Supporting Black & Brown Fundraisers in the Non-Profit Sector

May 9th, 2022


When people of color are not allowed to speak for themselves or their voices are not heard, there’s a psychological toll that often leads to burnout. …

How to Take Your Org From Transactional to Relationship-Based Fundraising (Webinar Replay featuring The American Cancer Society)

April 26th, 2022


You know you need to move your non-profit from a transactional model to relationship-based fundraising, but maybe you’re not sure where to start, or …

How to Be a Champion for Organizational Change

April 19th, 2022


Creating change in your organization can feel like a daunting task. Where should you start? How do you stay on track?

In this podcast episode, …

What’s Holding You Back From Investing in Major Gifts?

April 5th, 2022


When non-profit leaders decide there’s no room in the budget for a major gifts program, it’s counterproductive, because they’re missing out on a huge revenue opportunity. An investment in major gifts can have an ROI of …

Does ‘The Veritus Way’ Work for Smaller Organizations?

March 21st, 2022


If you’re at a smaller organization, you might be thinking: “The Veritus Way sounds great, but it won’t work for us. We just don’t have the resources.” Well, here’s the good news: whether you’re a one-person shop or a …

How to Make the Case for Admin Support

March 8th, 2022


Many non-profit leaders don’t believe in spending money on administrative support for fundraisers. But the truth is, the cost of admin support is a drop in the bucket compared to the revenue you’re losing if your …

Do You Need a Legacy Society?

February 22nd, 2022


Does your organization need a legacy society? And how do you go about starting one? These programs can have a huge impact and will help you better serve your donors by giving them an opportunity to do even more for the …

The Impact of a Toxic Workplace

February 8th, 2022


Fundraisers are leaving their organizations in record numbers, highlighting the costly impact of toxic workplace culture. Too many non-profits …

Creating Collaboration Between Capital Campaigns and Major Gifts

January 25th, 2022


Partnership between capital campaign efforts and your major gifts strategy is absolutely vital for both to be successful. And creating a strong …

Get Your Donors Close to the Need

January 10th, 2022


Often, we’re too quick to jump into the solution with our donors and we fail to connect the donor, meaningfully, to the problem we’re working to …

5 Things Fundraisers Need to Do Next Week

December 20th, 2021


As the year comes to a close and you wrap up your year-end fundraising efforts, there are a few strategies and tactics you can do to make an impact …

The Confidence to Have Tough Conversations

December 14th, 2021


Does the idea of having a tough conversation with someone at work give you anxiety? You’re not alone. Most people prefer to steer clear of difficult …

The Importance of Presence

November 30th, 2021


How can you focus on being present when there is an endless list of things pulling your attention? Learning to be more present takes practice, time, …

You Can't Thank Your Donors Too Much!

November 8th, 2021


Gratitude feels great in the moment... but this feeling is fleeting. When it comes to celebrating the impact your donors are making, and being …

An Interview with the Editors of Collecting Courage

October 26th, 2021


What is it like to be a Black fundraiser in North America? Do you believe the experiences and challenges that Black fundraisers regularly live …

Horror Stories from the Field

October 21st, 2021


There are some fundraising and donor horror stories out there that are startling... and some that are downright unbelievable. And there are many fundraisers in the non-profit sector who have had experiences that are …

Answering Your Most Pressing Questions

October 7th, 2021


As a fundraiser or fundraising leader, it can be challenging to know where to go to get your questions answered. It can also be overwhelming to find the right answer with how much information is available through the …

Do Membership Programs Suppress Giving?

September 23rd, 2021


Do Membership Programs Suppress Giving? Membership programs, when used incorrectly, are causing you to lose out on building true and authentic major donor relationships. Now, we’re not anti-membership programs, but many …

Does Your Team Even Want to Go Back to the Office?

September 9th, 2021


Many front-line fundraisers are telling us they are being asked to go back to the office this fall. But, with the Delta Variant causing more communities to reinstitute mask mandates and social distancing, is that wise? …

You Can't Have Major Gifts Without Donor Offers

August 24th, 2021


You can have a mid or major gift program that is set up with the right structure, full caseload of qualified donors, great ongoing management, but if …

Leading through Change

August 12th, 2021


As non-profit fundraisers, we’ve all been through some kind of organizational change. Some are small changes, like a new protocol for thanking …

Finding Good Planned Giving Leads

July 26th, 2021


Over the last year, we’ve been talking a lot about how to create, build, and manage a great planned giving program. Now, you can have your program all set-up, but if you don’t have a continuous stream of quality leads …

The Three Things Leaders Get Wrong About Mid-Level

July 13th, 2021


We at Veritus Group have been implementing and managing mid-level programs for many years now. Over that time, we’ve discovered how non-profit …

Five Things Every Fundraiser Should Do in the Summer

June 22nd, 2021


It’s summertime! Hopefully, you have a chance to breathe a bit. Today’s episode is all about what you can do during the summer, now that you have …

Embracing Overhead

June 8th, 2021


Why is it that non-profit leaders are trying to keep overhead so low? Are they afraid that if it’s too high, donors will complain and threaten to stop giving? In almost every conversation we’ve had with donors about …

Not Everything We Say Is True

May 24th, 2021


Did you know that not everything Richard and Jeff say is true? Well, okay, it’s true, but it may not be exactly true for you and your situation as it pertains to how you implement The Veritus Way at your organization.

How Likeable Are You?

May 11th, 2021


As a front-line fundraiser, you need to possess many skills and traits. Richard and Jeff have highlighted many of them over the years. But there’s one they’ve never discussed before: how likable are you?

In this …

The Donor Engagement Plan

April 26th, 2021


As you know, The Veritus Way of Major Gifts is all about helping you design a structure, so you have the freedom and ability to create authentic …

No Outcomes, No Income

April 5th, 2021


You probably know that the number one reason donors either leave your organization and stop giving or reduce their giving is because they were  never …

Seven Ways to Stand Out with your Donors

March 23rd, 2021


Your donors are busy. There's a lot of noise in their lives. The front-line fundraisers who can cut through that noise and get noticed by their donors will have the ability to win their hearts and minds.

In today's …

From $1,000 to $100,000

March 10th, 2021


You know that donor that gives every year in November a check for $1,000… and they’ve been doing it for a thousand years? Yeah, you know, that one. You’re most likely thinking, “Every November I can always expect that …

More Myths in Major Gifts

February 19th, 2021


There are so many myths in major gift fundraising that Richard and Jeff devote a whole chapter to it in their latest book, “It’s Not JUST About  the …

Answers to Your Burning Questions

February 1st, 2021


Professional fundraisers have lots of questions about how you can do your work better. Each week, Richard and Jeff hear from your colleagues all over …

New Year's Resolutions, Part 2

January 19th, 2021


Join Richard and Jeff for Part 2 of their discussion of six New Year’s Resolutions. In this podcast they outline the second 3 resolutions that you …

New Year's Resolutions, Part One

January 5th, 2021


Goodbye 2020! In today’s podcast Richard and Jeff highlight 3 resolutions to start your new year. They’ll not only inspire you, but they’ll help you …

The Six Economic Realities of Major Gifts

December 21st, 2020


You aren’t alone if you don’t fully understand the economics of major gifts and how it should work.

Over the years, the Veritus team has run into …

The Donor-Facing Back Office

December 8th, 2020


We often talk to leaders and managers of non-profits who tell us they’re leading a donor-centered non-profit. That’s great! But then we start asking questions:

1. Do you have a system set up to thank donors properly?

2. …

The Biggest Barrier to Major Gift Success

November 23rd, 2020


What is the biggest barrier to major gift success? It’s a lack of leadership.

It was this lack of leadership that inspired Richard and Jeff to write their latest book, “It’s Not JUST About the Donor.” And it’s the focus …

Dispelling the Myths about Major Gifts

November 10th, 2020


There are many myths about major gifts out there that impede the growth of major gift programs.  In fact, in Richard and Jeff's new book, It’s Not JUST About the Donor, they start out one by one dispelling the myths …

Equity in the Non-Profit Workforce

October 27th, 2020


You probably intuitively already know this: women make up 70% of the non-profit workforce, yet there are huge inequities in pay and leadership positions for women. And the pandemic has made this even worse.


In …

What is The Veritus Way?

October 6th, 2020


You may be wondering what we mean when we say you really need to adopt “The Veritus Way” of major gift fundraising.

The Veritus Way is simply the structure we apply to major gift programs, all in the context of building …

Strategies to End the Year Strong

September 22nd, 2020


This year has been unlike any other, for major gift fundraisers. Your work has been completely upended. Yet here we are, heading into what will be the busiest and best giving period of the year.

Or you hope it will be …

Fifteen Questions to Help You Go Deeper with Your Donor

September 1st, 2020


Do you want to be a great Major Gift Fundraiser?One trait of all great MGOs is that they are curious people. That curiosity leads to developing authentic relationships.

How often do you go to a dinner party or …

Ten Ways to Get Rid of Your Donor

August 18th, 2020


Do you want to get rid of the donors in your portfolio? We would hope not. Yet by the way many major gift officers are cultivating and stewarding …

Should MGOs Get Bonuses?

August 4th, 2020


Over the years, MGOs and managers have asked Richard and Jeff if they think MGOs should get bonuses if they meet or exceed their revenue goals.

In …

Five Reasons MGOs Fail

July 21st, 2020


As a major gift fundraiser, do you feel you’re being supported enough so you can be successful?

Unfortunately, we run into many MGOs who are …

What’s Wrong with University Major Gift Fundraising?

July 7th, 2020


In most of the higher education institutions where Veritus Group has conducted data assessments, they’re performing terribly.

What’s wrong here?

Universities have resources. They have dozens (if not hundreds) of major …

Now is the Time to Invest in Major Gifts

June 16th, 2020


“You can’t be serious!”

This is the reaction Richard and Jeff get from many non-profit leaders when we tell them NOW is the time to start a major gift program.

Yes, even in the midst of uncertainty, your organization …

The Sky is Falling!

June 2nd, 2020


If you just read the headlines from fundraising news publications, you’d think the sky is falling and revenue from non-profits is tanking.

But is it?

If you actually get past the “doom and gloom” headlines, you’ll read …

Are All Your Eggs in One Basket? Diversifying your revenue streams

May 19th, 2020


This pandemic has been a stress test for many non-profits. The biggest threat to the future of a non-profit in times like this is the lack of …

Forget Pivoting — It's Time to Really Change

May 5th, 2020


Pivoting is good, but it implies that once we get back to normal, we just go back to what we used to do.

Well, this pandemic is giving us the opportunity to not only pivot, but to permanently change.

Change what?

Change …

Planned Giving in a Time of Crisis

April 13th, 2020


In this episode, Richard and Jeff are joined by Veritus Group's Director of Planned Giving Services, Bob Shafis. Bob will discuss with them why you …

Getting your Coronavirus Story Right and Asking

April 8th, 2020


Do you know your organization’s coronavirus story? In other words, if a donor asked you how the virus is affecting your organizations mission would …

Answers to Your COVID-19 Crisis Questions

March 26th, 2020


In today’s episode Richard and Jeff give you an update on stories they're hearing from other major gift officers and start answering a number of …

Special Episode — How Should I Think about Fundraising in a Crisis?

March 19th, 2020


You are now fundraising in an unprecedented time in our history. You may be worried, anxious or concerned personally and professionally. All those feelings are normal.

Richard and Jeff have recorded a special podcast to …

The Importance of Administrative Assistants

March 10th, 2020


As you know, the most important job for an MGO is to build relationships with their donors. How are you going to do that without administrative support?

You can’t.

We hear from so many MGOs who say they’re bogged down …

Bad Bosses

February 25th, 2020


You’ll often hear that fundraising professionals are “jumping ship” every 1.8 to 2.3 years in search of something better.

Quite frankly, the number one reason people quit their job is because they have a bad manager or …

The Spirituality of Major Gift Fundraising

February 11th, 2020


Today’s podcast episode is a little different. We’re talking about the spirituality of major gift fundraising. No, we’re not talking about religion, but we ARE talking about how fundraising has a spiritual nature to it …

What's Wrong with Planned Giving?

January 29th, 2020


In today’s episode, Richard and Jeff talk with Veritus Group's new Director of Planned Giving Services, Robert Shafis. Robert is one of the most knowledgeable, sought-out experts on planned giving in the country. And …

What’s Wrong with University Major Gift Fundraising?

January 8th, 2020


If you think universities have it all figured out with major gift  fundraising, you’d be very wrong. In fact, at most of the higher education institutions where Veritus has conducted data assessments, they’re performing …

It's Good to Have Older Donors

December 18th, 2019


Are you concerned that the donors on your file are too old? Are you scrambling to get younger donors?

Don’t be.

In major gifts and planned giving, …

Is Your Manager Ignorant About Major Gifts?

December 4th, 2019


This episode sheds light on some of the craziest misconceptions we’ve heard from leaders and managers about major gifts, and what you can do as a major gift officer to help educate them and set them straight.

Major gift …

Do You Know the ROI of Your Donor Portfolio?

November 13th, 2019


Most of the time, when we ask a major gift fundraiser what the Return on Investment (ROI) of their portfolio is, we get nothing but a blank stare – …

Can We All Just Get Along?

October 29th, 2019


To serve your major donors outrageously, you have to know your programs and projects so well that you’re able to inspire those donors to make a significant gift to your organization.

The most effective and best way to …

Keeping Good Major Gift Officers

October 15th, 2019


Major gift fundraising has a problem: MGOs are leaving their non-profits after only 1.8 years on the job! How can they build lasting relationships with donors that way?

In this episode, Richard and Jeff discuss why …

Changing Your Non-Profit Culture, with Mark Rovner

September 24th, 2019


In the last decade there's been a lot of talk about building a culture of philanthropy. But who's actually doing it? And what does it actually take …

Major Donors and Capital Campaigns – with Amy Eisenstein

September 10th, 2019


Is your organization considering creating a capital campaign in the near future? Before you spend a bunch of time, energy and money on it, you have to listen to Richard and Jeff talk with Amy Eisenstein, the CEO and …

Discover Your Major Donors' Passions and Interests

August 29th, 2019


Do you wonder what it will take to take your major gift program to another level?  The answer is not about some new strategy or innovation.

The answer to bringing more net revenue from your major gift program is to get …

Creating Compelling Donor Offers, with guest Tom Ahern

August 13th, 2019


How do you create compelling donor offers that will result in gifts that are significant, or even transformational? In this episode, Richard and Jeff …

Using Technology to Connect with Donors – with Greg Warner

July 30th, 2019


Have you ever thought it would be nice to be able to qualify,  steward, and cultivate your donors in a more efficient, less costly way – all while …

Inspiration for Major Gifts Work – with Frank Mumford

July 9th, 2019


In this episode, Richard and Jeff will inspire you for major gifts fundraising with some great thoughts and ideas you can implement right now.

They talk with Frank Mumford, a major gift officer with Greater Twin Cities …

New Ideas to Cultivate Your Major Donors

June 27th, 2019


Do you ever get in a rut about what you should be doing with your donors to cultivate them properly? Richard and Jeff hear from many major gift …

What Does It Take to be a Great MGO?

June 13th, 2019


The job of a major gift officer is difficult. In this episode, we talk with Christine Tesmer, a major gift officer from Colorado Public Radio. We get …

Why Do We 'Qualify' Major Donors?

May 28th, 2019


Major gift fundraisers are going to get frustrated quickly if they focus on donors who don't want to talk to them. In this episode, Richard and Jeff tell you what it means to "qualify" these donors, so you're talking …

Current Donors Aren't Prospects: Thinking Differently About Donors

May 8th, 2019


Major gift fund-raisers can slip into thinking of people as "prospects" even after they've given many times. Richard and Jeff examine this practice and encourage a different approach to these people who are already …

The Major Gifts Pipeline, with guest Jeff Brooks

April 24th, 2019


How do you keep donors moving from direct response giving, to bigger gifts, into your major gift program? Fundraising expert Jeff Brooks talks with Richard and Jeff about the major gifts "pipeline" and the best things …

Why doesn't the word "Annual" belong in a MGO's vocabulary?

April 8th, 2019


Richard and Jeff kick off their podcast by discussing how donors give best – not as an annual duty, but as an ongoing response to their desire to do good in the world, through your organization.

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