Cover art for podcast Not Your Marketer: News about Marketing, Business and Marketing

Not Your Marketer: News about Marketing, Business and Marketing

25 EpisodesProduced by Alberto LempiraWebsite

Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more.New episodes weekly.๐ŸŽ™ @notyourmarketer on Twitter, โ€ฆ read more


Christmas & Marketing ๐ŸŽ„

Itโ€™s Christmas time! Time to become a better marketer!

In this episode, we talked about how brands should approach their holiday marketing campaigns and how they are communicating with their audience during these peculiar times.

Thank you for listening!

1๏ธโƒฃ HEADLINES:

  • Salesforce will acquire Slack for $27.7B.

Sources: TechCrunch

  • A new kid on the block of video streaming platforms: Discovery+.

Sources: CNBC

  • Twitter relaunches account verification in 2021.

Sources: TechCrunch

  • Google announced on December 3rd the roll-out of a core algorithm update.

Sources: Search Engine Journal

  • Black Friday 2020 set records for online spending.

Sources: CNBC

2๏ธโƒฃ INTERVIEW:

I talked with Dani Goico, founder of Brand Crops and former CMO of Goiko about holiday marketing.

We remembered some iconic campaigns from our childhood and we also commented on this yearโ€™s campaigns from Microsoft, LEGO, Miller Lite and John Lewis & Partners. To see whether they have nailed the holiday spirit or not.

Dani left us with some great tips for any brand dealing with Christmas messages, especially in 2020:

โ˜๏ธ Emotions have to be prominent.

โœŒ๏ธ Brands must be respectful about the situations their audience could have faced throughout the year.


โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

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