Not Your Marketer: News about Marketing, Business and Marketing

We talked about digital campaigns budgets, exclusive content on Spotify, Social Media fight against fake news, and Search Engine Optimization tips for small and medium-sized businesses for 2021 with special guest John Vuong from Local SEO Search.

Thanks for listening, enjoy!

1️⃣ HEADLINES:

• Who spent the most on online advertising ?

Sources: AdAge

• Spotify may be working on a Podcast subscription service.

Sources: The Verge

• Project Signal from the Washington Post, a way to target users by context.

Sources: The Washington Post

• Social Media forced to act as a contention wall for the spread of fake news.

Sources: USA Today

2️⃣ INTERVIEW:

We talked about SEO with John Voung, Founder and President of Local SEO Search, a boutique SEO agency based in Toronto, Canada that serves clients all around the world. We covered interesting tips for improving your SEO strategy, like:

• State of the art of SEO in 2020.
• How to take advantage of SEO if you are an SMB:
  • Google MyBusiness.
  • Google Maps features.
  • COVID protocols.
• What is working and what’s not regarding SEO.
• Debunking three common myths about SEO.

3️⃣ FIND MORE ABOUT OUR GUEST:

• Local SEO Search: http://localseosearch.ca

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⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

👨🏻‍💻 @albertolempira on any social network

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

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