Not Your Marketer: News about Marketing, Business and Marketing

Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTok’s sale to Oracle-Walmart is on hold, Core Web Vitals, and Google’s latest algorithm update (passages), and Microsoft’s xCloud.

1️⃣ HEADLINES:

• Coke is thinking about doing always-on-data-driven marketing campaigns focused on experiential marketing to improve its profitability.

Sources: MarketingDive, MarketingWeek

• Aunt Jemina’s out, say hello to Pearl Milling Company.

Sources: MarketingDive

• TikTok deal with Oracle+Walmart is on hold.

Sources: AdExchanger

• Auditing your Core Web Vitals and the passage update from Google’s algorithm.

Sources: Search Engine Land(1), Search Engine Land(2)

• Microsoft’s xCloud, cloud gaming alternative will be available on web browsers, Safari included.

Sources: The Verge

🤓 Share this episode with someone who might find it useful.

IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer

https://notyourmarketer.com

👨🏻‍💻 @albertolempira

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

--- Send in a voice message: https://podcasters.spotify.com/pod/show/notyourmarketer/message