Cover art for podcast Not Your Marketer: News about Business, Tech and Marketing

Not Your Marketer: News about Business, Tech and Marketing

24 EpisodesProduced by Alberto LempiraWebsite

Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more.New episodes weekly.🎙 @notyourmarketer on Twitter, … read more

22:10

Weekly News: Brand values and Core Web Vitals

Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTok’s sale to Oracle-Walmart is on hold, Core Web Vitals, and Google’s latest algorithm update (passages), and Microsoft’s xCloud.

1️⃣ HEADLINES:

  • Coke is thinking about doing always-on-data-driven marketing campaigns focused on experiential marketing to improve its profitability.

Sources: MarketingDive, MarketingWeek

  • Aunt Jemina’s out, say hello to Pearl Milling Company.

Sources: MarketingDive

  • TikTok deal with Oracle+Walmart is on hold.

Sources: AdExchanger

  • Auditing your Core Web Vitals and the passage update from Google’s algorithm.

Sources: Search Engine Land(1), Search Engine Land(2)

  • Microsoft’s xCloud, cloud gaming alternative will be available on web browsers, Safari included.

Sources: The Verge

🤓 Share this episode with someone who might find it useful.

IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

⚠️ Comments, suggestions, and ideas are more than welcome ⚠️

🎙 @notyourmarketer

https://notyourmarketer.com

👨🏻‍💻 @albertolempira

https://albertolempira.com

🔊 Music & Sound arrangement by @dosdosmusic

--- Send in a voice message: https://anchor.fm/notyourmarketer/message
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Not Your Marketer: News about Business, Tech and Marketing

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/34627a6c/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens