Cover art for podcast Not Your Marketer: News about Business, Tech and Marketing

Not Your Marketer: News about Business, Tech and Marketing

24 EpisodesProduced by Alberto LempiraWebsite

Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more.New episodes weekly.๐ŸŽ™ @notyourmarketer on Twitter, โ€ฆ read more

โ€ข17:37

Hello, world!

Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folded logo campaign on the #WeeklyRead

I also discussed the impact of the latest changes on data tracking to conversion and acquisition attribution online on the #TipBit of the week.

Subscribe, Review, and Share if you like!

๐Ÿ‘‰ HEADLINES

  • Instagram and the issue of fake news control.
    Sources: Financial Times
  • Likes visibility control and window shopping coming to Instagram Shopping.
    Sources: Morning Brew

๐Ÿ”– WEEKLY READ:

How did Pepsi come up with the paper wrap folding campaign? David Griner from AdWeek tells us the story behind the latest campaign from the soda giant, and it is fascinating.

Read the article at AdWeek

๐Ÿ’กTip Bit:

Attribution tracking online has become more and more challenging nowadays. The fact that Apple and Google are cracking down on cross-device tracking and the use of third-party data makes the scenario even more complicated.

This can affect paid campaigns and organic campaigns, leaving marketing teams to rely more than ever on any kind of tagging possible to monitor and follow the user whenever they arrive at their properties, i.e., website, mobile app, etc.

I will record an episode talking about this topic, as it focuses on the first scientific paper of my Ph.D. So stay tuned!

IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer on Twitter, Instagram, and YouTube

https://notyourmarketer.com

๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป @albertolempira on any social network

https://albertolempira.com

๐Ÿ”Š Music & Sound arrangement by @dosdosmusic

--- Send in a voice message: https://anchor.fm/notyourmarketer/message
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Not Your Marketer: News about Business, Tech and Marketing

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/34627a6c/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens