Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folded logo campaign on the #WeeklyRead
I also discussed the impact of the latest changes on data tracking to conversion and acquisition attribution online on the #TipBit of the week.
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🔖 WEEKLY READ:
How did Pepsi come up with the paper wrap folding campaign? David Griner from AdWeek tells us the story behind the latest campaign from the soda giant, and it is fascinating.
Read the article at AdWeek
Attribution tracking online has become more and more challenging nowadays. The fact that Apple and Google are cracking down on cross-device tracking and the use of third-party data makes the scenario even more complicated.
This can affect paid campaigns and organic campaigns, leaving marketing teams to rely more than ever on any kind of tagging possible to monitor and follow the user whenever they arrive at their properties, i.e., website, mobile app, etc.
I will record an episode talking about this topic, as it focuses on the first scientific paper of my Ph.D. So stay tuned!
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