Cover art for podcast Not Your Marketer: News about Business, Tech and Marketing

Not Your Marketer: News about Business, Tech and Marketing

24 EpisodesProduced by Alberto LempiraWebsite

Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more.New episodes weekly.🎙 @notyourmarketer on Twitter, … read more

29:38

It's all about your data

In this episode, we talked about cryptocurrencies, search engines, Snapchat, Quibi, and Political Ads on YouTube. We also discussed users’ data and how brands are levering on them.
Thanks for listening, enjoy!

1️⃣ HEADLINES:

PayPal betting on crypto by allowing its US-based accounts to buy and sell  cryptocurrencies like Bitcoin, Etherium, and LiteCoin.

Sources: Reuters, Bloomberg

US Government has announced an antitrust lawsuit against Google for hurting competition with its dominance.

Sources: WSJ

Snap had a great week with a jump in almost 20% of DAUs.

Sources: CNBC

Quibi shutdowns after just six months online.

Sources: WSJ

YouTube’s ad space availability for political ads in the US is so crowded prices have spiked.

Sources: Bloomberg

2️⃣ MAIN STORY:
There are many ways brands can leverage data for engaging customers. Today we talked about three of them:

Understanding your customer.

Predicting behavior.

Engage with customers’ data.

3️⃣ MENTIONED ON THIS EPISODE:

Google’s market share: https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/

IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM.
⚠️ Comments, suggestions, and ideas are more than welcome ⚠️
🎙 @notyourmarketer on Twitter, Instagram, and YouTube
www.notyourmarketer.com
👨🏻‍💻 @albertolempira on any social network
www.albertolempira.com
🔊 Music & Sound arrangement by @dosdosmusic

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