Cover art for podcast Not Your Marketer: News about Business, Tech and Marketing

Not Your Marketer: News about Business, Tech and Marketing

24 EpisodesProduced by Alberto LempiraWebsite

Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech.Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more.New episodes weekly.๐ŸŽ™ @notyourmarketer on Twitter, โ€ฆ read more

24 Episodes | 2020 - 2022

Metaverse, NFTs, and Virtual lands

January 21st, 2022

34:13

Episode recorded live on Jan 21st, 2022.

Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely.

Subscribe, Review, and Share if you โ€ฆ

Christmas Ads: Holiday Marketing trends of 2021

December 25th, 2021

28:26

Christmas Day Episode! ๐ŸŽ„๐ŸŽ

In this episode I ran through some of the most iconic Holiday commercials of 2021 and I talked about some of the latest โ€ฆ

From Meta to Peloton

December 21st, 2021

25:23

Episode recorded live on Dec 20th, 2021.

A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more.

Subscribe, Review, โ€ฆ

Black November

December 4th, 2021

19:20

Episode recorded live on Dec 3rd 2021.

Black Friday, Cyber Monday, Twitter's stocks and more.

This episode is a news punch to know the latest on Marketing, Business and Tech.

Thanks for listening!

Subscribe, Review, and โ€ฆ

Cleaning out the dust.

November 22nd, 2021

16:14

Episode recorded live on YouTube.

This is my comeback! Today I covered some of the latest news; from Google to Meta, and even talked about Adele's new album.

I hope you like it.

Subscribe, Review, and Share if you like!

Recording live + Ad targeting insights

July 16th, 2021

25:49

Weโ€™re live and alive!

This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more โ€œrealisticโ€ touch.

Today I talked about an โ€ฆ

Hello, world!

June 2nd, 2021

17:37

Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news โ€ฆ

Spotify Ads, Zoom fatigue and beware of ClubHouse ๐Ÿ˜ฌ

March 1st, 2021

27:32

Have you seen a packed podcast episode before? Of course, you havenโ€™t; podcasts are meant to be heard, not seen, lol.

Jokes aside, this is an episode โ€ฆ

Delighting your customer - Building your marketing strategy (4/5)

February 22nd, 2021

23:53

๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐—น๐—ถ๐—ด๐—ต๐˜ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐˜„ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ด๐—ผ ๐˜„๐—ฟ๐—ผ๐—ป๐—ด ๐˜„๐—ต๐—ฒ๐—ป ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐˜€๐—ผ.

In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror โ€ฆ

Weekly News: Brand values and Core Web Vitals

February 15th, 2021

22:10

Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTokโ€™s sale to Oracle-Walmart is on hold, Core โ€ฆ

Value and Brand Positioning - Building your marketing strategy (3/5)

February 8th, 2021

16:00

๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—น๐—ฎ๐˜๐—ฒ๐˜€๐˜ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐—ผ๐—ป ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†.

Today I will briefly โ€ฆ

GameStop rules! Or was it Reddit?

February 1st, 2021

32:23

Hi, Welcome back!ย 

In this episode, I talked about Redditโ€™s impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry increasing over 1000% in some cases.

I also talked about how Apple is โ€ฆ

Choosing your Target - Building your marketing strategy (2/5)

January 25th, 2021

21:03

In this episode I share with you the steps you need to define your target:

1๏ธโƒฃ Follow SMART goals.

2๏ธโƒฃ Getting Insights from your customers.

3๏ธโƒฃ โ€ฆ

Parler, WhatsApp and CES 2021.

January 18th, 2021

28:38

2021 arrived with a lot of news!

Today weโ€™ll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma and the hottest gadgets from CES 2021.

All โ€ฆ

Understanding the Market - Building your Marketing Strategy (1/5)

January 11th, 2021

14:50

Welcome 2021! Let's make your marketing strategy right! ๐Ÿ’ช

We start the new year with a themed series on how to build a marketing strategy the right way.

In this first episode I explain how understanding the market is โ€ฆ

2021 Trends: Marketing, Business & Tech

December 21st, 2020

33:07

Weโ€™re still on Christmas time! ๐ŸŽ„๐ŸŽ…๐Ÿป

Today weโ€™ll talk about the trends that we will expect in 2021; from social commerce, to enhanced AR, Streaming platforms, and antitrust lawsuits. Join me on this episode of the Not โ€ฆ

Christmas & Marketing ๐ŸŽ„

December 7th, 2020

38:31

Itโ€™s Christmas time! Time to become a better marketer!

In this episode, we talked about how brands should approach their holiday marketing campaigns โ€ฆ

Bonus: Tracking data without cookies

November 23rd, 2020

15:03

How will we be able to track customers online in the future?

Many companies like Google and Apple will roll out โ€œsoonโ€ new changes to the way they โ€ฆ

Thanksgiving, Twitterโ€™ Fleets, and BuzzFeed

November 23rd, 2020

59:27

Today I talk about how people are planning to celebrate Thanksgiving amid the COVID pandemic and how this offers a great opportunity for local businesses, Twitter introduces Fleets (its take on Stories), and BuzzFeed โ€ฆ

SEO Tips, Social Media and Advertising

November 9th, 2020

46:07

We talked about digital campaigns budgets, exclusive content on Spotify, Social Media fight against fake news, and Search Engine Optimization tips for small and medium-sized businesses for 2021 with special guest John โ€ฆ

It's all about your data

October 26th, 2020

29:38

In this episode, we talked about cryptocurrencies, search engines, Snapchat, Quibi, and Political Ads on YouTube. We also discussed usersโ€™ data and โ€ฆ

Holiday shopping: COVID Style

October 12th, 2020

34:09

Thank you all for your support! Here's episode two where I talk about social commerce, video shopping, video streaming platforms and how the COVID โ€ฆ

MVP: Minimum Viable Product

September 28th, 2020

29:04

First episode here! This is my MVP so please feel free to let me know how can I improve the content or structure of the show.

Thanks for listening!

โ€ฆ

Not Your Marketer Trailer

September 27th, 2020

1:11

Let's talk about marketing, business, and tech.ย 

Join me every other week to cover the lastest news and trends.

๐Ÿ˜ƒ Leave a voice message!

โš ๏ธ Comments, suggestions, and ideas are more than welcome โš ๏ธ

๐ŸŽ™ @notyourmarketer โ€ฆ

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