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Nir And Far: Business, Behaviour and the Brain

224 EpisodesProduced by Nir EyalWebsite

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: https://anchor.fm/nirandfar/support

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Need Motivation? Make a Price Pact - Nir&Far

November 29th, 2021

9:32

This highly effective technique harnesses the power of “loss aversion” to help you reach your goals

Probably the only research paper I’ll ever call “delicious” is one called, “A Tale of Two Pizzas.”

In the study, …

The Pinky Promise: Stick To your Goals–Or Lose Some Blood - Nir&Far

November 22nd, 2021

5:22

A pinky promise is a surefire way to make you do what you say you’ll do.

People have a long history of breaking promises, to themselves and to …

Tame Daily Distractions With a ‘Precommitment Pact’ - Nir&Far

November 15th, 2021

10:00

From Homer to Franzen, productive people lean on precommitments as a proven way to stick to their goals.

Famed director Quentin Tarantino “never use[s] a typewriter or computer.” He prefers to write screenplays by hand …

Good News! Your Willpower Isn’t Limited–Don’t Believe the “Ego Depletion” Theory - Nir&Far

November 8th, 2021

7:08

Contrary to the “ego depletion” theory, willpower is not a depletable resource if you know how to use it wisely.

It’s common to hear people complain about feeling “burned out” or “spent” these days. However, these terms …

The New Norms of Business: Interview with Nathalie Nahai - Nir&Far

November 1st, 2021

8:53

Nir’s Note: Author, speaker, and host of “The Hive Podcast,” Nathalie Nahai’s work explores the intersection between persuasive technology, ethics, …

How to Play The Long Game: Interview with Dorie Clark - Nir&Far

October 25th, 2021

7:02

Nir’s Note: Entrepreneur, speaker and consultant, Dorie Clark is a recognized leader in the field of executive education, a topic she teaches at Duke …

Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness-Nir&Far

October 18th, 2021

13:31

When faced with a challenge, where do you find the insight to move your life forward? Last year, over fifteen million books were sold in the …

Can’t Seem to Stick With Your Commitments? Try Making a Pact.-Nir&Far

October 11th, 2021

6:13

You’ve surely heard the protest chant:

“What do we want?

“[Insert social change here.]”

“When do we want it?”

“NOW!”

But imagine walking by a protest and hearing this:

“What do we want?”

“We’re not really sure!”

“When …

The Real Reason Why You Sabotage Your Own Goals - Nir&Far

October 4th, 2021

4:12

Recently, as I was clearing the dinner table, I asked my daughter if she could wash the dishes.

“I was going to, Dad,” she said. “But now that you’ve …

How to Stay on Schedule Even When You Go Off Track - Nir&Far

September 27th, 2021

9:24

To-do lists are supposed to keep us on task. It turns out they do the opposite. I’ve written about the many reasons why.

To regain focus and be more …

Stop Thinking About Your Bad Habits! [Do This Instead.] - Nir&Far

September 20th, 2021

5:47

There’s a much more effective way to conquer your vices.

In Harry Potter and the Philosopher’s Stone, there’s a scene where a magical plant called Devil’s Snare captures Harry, Ron, and Hermoine. The vines wrap around …

Steal These 3 Advertising Secrets–To Use As Motivation Hacks - Nir&Far

September 13th, 2021

6:58

You can create some powerful motivation hacks by learning techniques from the persuasion business.

The reason why you hate being micromanaged by your …

Interview with Jocelyn Brewer - Nir&Far

September 6th, 2021

46:22

I interview psychologist Jocelyn Brewer, founder of Digital Nutrition.™

--- Support this podcast: https://anchor.fm/nirandfar/support

Can We Please Stop Calling Everyone “Addicted”? - Nir&Far

August 30th, 2021

6:30

In my review of The Social Dilemma, I challenged the filmmakers’ rather extreme view that huge swaths of people are “addicted to technology,” that …

20 Common Values [and Why People Can’t Agree On More] - Nir&Far

August 23rd, 2021

5:26

When I recently came across the headline “The World’s Most Influential Values, In One Graphic,” I couldn’t help but click–a good data visualization …

How to Escape the Vicious Cycle of Distraction-Nir&Far

August 16th, 2021

4:36

People are always saying “there aren’t enough hours in the day” to get stuff done. And yet research suggests that the average working American has four hours of leisure per day.

If we have so many hours to play with …

Timeboxing: The Most Powerful Time Management Technique You’re Probably Not Using - Nir&Far

August 9th, 2021

8:49

Timeboxing is the nearest thing we have to productivity magic, yet most people don’t utilize it. Here’s how to overcome the top 3 reasons why.

“I can’t seem to get enough done.”

“I’m always distracted.”

“Why can’t I …

Why Do People Believe the ‘Social Media is Mind Control’ Myth?-Nir&Far

August 2nd, 2021

6:40

The evidence is overwhelming: we are far more powerful than the technology that is supposedly mind-controlling us. It’s not even close.

As I’ve …

Children and Technology: 3 Things Parents Need To Know-Nir&Far

July 26th, 2021

10:03

Nir’s Note: this article is a collaboration between myself and Jonathan Haidt, a social psychologist at New York University’s Stern School of …

The Influencers Dinner: An Interview with Jon Levy-Nir&Far

July 19th, 2021

8:40

Nir’s Note: What do Bill Nye, break dancer Crazy Legs, cyber illusionist Marco Tempest, and economist Nouriel Roubini have in common? They’ve all …

“Just Say No” Is Bad Productivity Advice-Nir&Far

July 12th, 2021

5:54

Try schedule-syncing instead.

You’ve probably read this advice before: “The best thing you can do for your productivity is to say no more often.” By

The New York Times Uses the Very Dark Patterns it Derides-NIr&Far

July 5th, 2021

9:21

‘Dark patterns’ aren’t always malicious mind control. They’re often a symptom of disjointed company culture. Will the Times change?’

A recent New …

Can We Regulate Social Networks To Curb Addiction—Without Making Them Suck?-Nir&Far

June 28th, 2021

5:42

Social networks can help addicted users while leaving the rest of us alone. If they wanted to.

About five years ago, I sat down in a series of meetings with leaders from Reddit, Snapchat, Facebook, and other social …

So, You Want To Become a Great Product Manager? [Q&A with Jackie Bavaro]- Nir&Far

June 21st, 2021

10:50

Nir’s Note: Recently, I had the pleasure of chatting with Jackie Bavaro about her latest book, Cracking the PM Career—a complete guide to the skills, frameworks, and practices you need to become a great product manager. …

Why the Illusion of Control Is Hurting Your Goals-Nir&Far

June 14th, 2021

7:02

A classic survivor test shows us how the illusion of control can sidetrack us from our mission when things get uncomfortable

Let’s try something. …

Are You a Wage Slave?-Nir&Far

June 7th, 2021

8:12

Can we create a future where people no longer have to work at jobs they hate?

In 100 years, some things we consider normal today will make people say, “Wow, how barbaric—I can’t believe people did that! How were they …

Maybe Social Media Isn’t Making Teens Depressed, After All. And Here’s What Likely Is.-Nir&Far

May 31st, 2021

9:42

Here’s what the Covid-19 lockdowns have revealed about teen depression.

What do bicycles and social media have in common? Soon after being adopted, …

What is the Opposite of “Distraction?” The Single Word that Will Change Your Life This Year-Nir&Far

May 24th, 2021

3:57

In my research and consulting work, I’ve heard countless people tell me how difficult it is to manage their time.

Yet, when I ask them what they got …

Don’t Fall for This Excuse Trap: Why “That Won’t Work for Me” is Self-Sabotaging-Nir&Far

May 17th, 2021

4:25

To find your focus, learn to resist this self-sabotaging excuse.

Imagine this: You’ve been diagnosed with a rare and serious disease. In hopes of keeping you alive, the doctor recommends a new, experimental course of …

Will Clubhouse be a Habit or Has-Been?-Nir&Far

April 26th, 2021

12:00

Maybe you’ve heard the buzz around Clubhouse, the drop-in audio chat app. It’s a bit like Twitch for conference calls. If you have no idea what “Twitch” is, you’re probably over 40. In your case, the closest analog …

Smartphone Too Distracting? Here’s How to Reclaim Your Focus-Nir&Far

April 19th, 2021

18:23

In 2017, I decided I’d had enough of my smartphone and the companies that make the apps that were robbing me of my time and attention. I thought I …

“Tech Addiction” Is the New Reefer Madness-Nir&Far

April 12th, 2021

7:07

By promoting the idea that technology is hijacking our brains and getting all of us addicted to our devices, techno-fearmongers elevate the exception …

Love is Measured By the Benefit of the Doubt: The Secret to True Kindness-Nir&Far

April 5th, 2021

4:31

Babies. They’re such jerks, aren’t they? They wake you up in the middle of the night. They make huge messes for you to clean up. And let’s not forget to mention the inevitable diaper blowouts that happen at all the …

The Ultimate Guide to Liars and Lying: Everyone Falls Into These 4 Types-Nir&Far

March 29th, 2021

20:33

There are various ways of classifying lies: by their consequences, by the importance of their subject matters, by the speakers’ motives, and by the …

How to Finally Find the Motivation You’ve Been Missing-Nir&Far

March 15th, 2021

14:12

Nir’s Note: This guest post was written by Cheryl Maguire

The laundry hamper was overflowing with dirty clothes. Lacking the motivation to throw it …

Hypocrites: How to Survive in a World that’s Full of Them-Nir&Far

March 8th, 2021

14:15

I once worked with a person we’ll call “Dick.” Dick always told me he’d get things back to me “today or tomorrow,” but he seldom did.

Dick didn’t …

Here’s My Review of The Social Dilemma: No, Social Media Is Not “Hijacking” Your Brain-Nir&Far

March 1st, 2021

22:41

Over the past few weeks, people have asked me for my review of the Netflix documentary, The Social Dilemma. It’s no surprise. One of the film’s central themes is that social media is like an addictive drug, and I wrote …

Screen Time for Kids: Give Them What They Need-Nir&Far

February 22nd, 2021

7:09

Society’s fear of technology destroying our children’s future has reached a fever pitch and many parents have resorted to extreme measures.

A quick …

Be a Schedule Builder, Not a To-Do List Maker-Nir&Far

February 15th, 2021

16:26

Imagine you bought a new phone, but at the end of each day, every day, the operating system crashed. Would you keep using the faulty phone? Of course …

Hindsight Bias: Why You Make Terrible Life Choices-Nir&Far

February 8th, 2021

24:54

Hindsight bias occurs when people feel that they “knew it all along” – when they believe that an event is more predictable after it becomes known than it was before it became known2.

In other words, when we’re looking …

How to Turn Off Harmful Stress Like a Switch-Nir&Far

February 1st, 2021

13:43

What stresses you out? How do you deal with that dreaded feeling? And did you know there’s a bullet-proof method for disarming stress?

You can read …

This is How the Media is Misleading You on “Technology Addiction”-Nir&Far

December 14th, 2020

9:41

Which of the following is true?

    A. Screen time is the leading cause of anxiety and depression amongst teenagers

    B. Studies have found that …

Screen Time for Kids: Give Them What They Need-Nir&Far

December 7th, 2020

7:09

Society’s fear of technology destroying our children's future has reached a fever pitch and many parents have resorted to extreme measures.

A quick …

Be a Schedule Builder, Not a To-Do List Maker-Nir&Far

November 30th, 2020

16:29

You can read the NirAndFar blog post on: Be a Schedule Builder, Not a To-Do List Maker https://www.nirandfar.com/todo-vs-schedule-builder/

Nir & …

The Surprising Benefits of Unconditional Positive Regard-Nir&Far

November 23rd, 2020

12:55

In 1967, a catchy tune by The Beatles, “All You Need is Love,” became the anthem for the Summer of Love. The Flower Power culture embraced the song …

This is How to Repair a Toxic Work Culture-Nir&Far

November 16th, 2020

8:31

When Harvard’s Leslie Perlow began to study The Boston Consulting Group, she was well aware of the firm’s round-the-clock reputation. After …

Want to Design User Behavior? Pass the 'Regret Test' First-Nir&Far

November 9th, 2020

7:00

What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? It’s a question one hopes …

This is the No. 1 skill parents need to teach their kids—but most don’t-Nir&Far

November 2nd, 2020

7:13

As parents, we all want to raise kids who are smart and focused, especially in a world where digital distraction seems to be inescapable. (Even tech titans like Steve Jobs and Bill Gates have strategies for limiting …

The One Fitness App That Hooked Me For Good-Nir&Far

October 26th, 2020

8:19

Nir's Note: This article is part of a series on "The Hooked Model in Action." Previous analyses have included Slack, Fortnite, Amazon's EchoTinder, …

Email Management: How to Hack Back and Cure Inbox Insanity-Nir&Far

October 19th, 2020

14:41

Email is the curse of the modern worker. Some basic math reveals just how big the problem is. The average office-dwelling professional receives a hundred messages per day. At just two minutes per email, that adds up to …

The Real Reason Apple and Google Want You to Use Your Phone Less-Nir&Far

October 12th, 2020

5:15

Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some …

Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.-Nir&Far

October 5th, 2020

10:05

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for …

Stop Confusing Habits for Routines: What You Need To Know-Nir&Far

September 28th, 2020

14:27

Habits are hot. Self-help articles extol the power of habits and books on the topic sell by the millions. Yet, like many pop psychology topics, the …

The Most Important Skill of the Future is Being ‘Indistractable’-Nir&Far

September 21st, 2020

15:46

I know how distractions work from the inside. For over a decade, I’ve helped tech companies build products to keep you clicking. In fact, I wrote the book about it in 2014: Hooked: How to Build Habit-Forming Products. I …

Peak-End Rule: Why You Make Terrible Life Choices-Nir&Far

September 14th, 2020

8:43

Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani. Discover other reasons you make terrible …

This is How to be Less Distracted By Having Fun in Tedious Tasks-Nir&Far

September 7th, 2020

13:51

From comic books and radio programs to TV shows and Atari games, the world has always been full of things that distract us. Today, most of us blame …

Extrinsic Motivation: Why You Make Terrible Life Choices-Nir&Far

August 31st, 2020

13:47

Everyone struggles with dwindling or misplaced motivation from time to time, and I'm no exception. Thankfully, I've learned to overcome my penchant …

1 Thing You Need To Know To Save You From Your Email Inbox-Nir&Far

August 24th, 2020

7:12

Is your email inbox taking over your work-life? Are you unable to get any “real” work done because you’re too busy responding to emails? Do you feel stressed, distracted, and overwhelmed when you see new emails pop up …

How to Get the Most Out of Your Calendar-Nir&Far

August 17th, 2020

5:37

It doesn’t so much matter what you do with your time; rather, success is measured by whether you did what you planned to do. It’s fine to watch a …

Can't Kick a Bad Habit? You're Probably Doing It Wrong-Nir&Far

August 10th, 2020

7:50

I had just finished giving a speech on building habits when a woman in the audience exclaimed, "You teach how to create habits, but that's not my problem. I'm fat!" The frustration in her voice echoed throughout the …

Learn How To Avoid Distraction In A World That Is Full Of It-Nir&Far

August 3rd, 2020

19:45

Distraction is a curse of modern life. Between our cell phones and computer screens, not to mention our kids and coworkers, our attention is …

What You Need to Know When Visualizing Your Goals-Nir&Far

June 22nd, 2020

9:17

Nir’s Note: This guest post is written by Dr. Todd Snyder. Dr. Snyder is a Psychologist and Productivity Coach at ToddSnyderCoaching.com

The world is …

If Tech Is So Distracting, How Do Slack Employees Stay So Focused?-Nir&Far

June 8th, 2020

10:10

How Slack’s culture kills distraction by building psychological safety, telling employees to go home, and using lots and lots of emojis.

If there’s …

How To Disarm Internal Triggers and Improve Focus-Nir&Far

June 1st, 2020

6:57

While we can’t control the feelings and thoughts that pop into our heads, we can control what we do with them. Research of smoking cessation programs

How to Design for 'Normals'-Nir&Far

May 25th, 2020

6:26

Note: This post originally appeared in Techcrunch. I’m proud to have co-authored this post with Katy Fike, PhD.  Dr. Fike is a gerontologist, systems …

How to be More Productive and Focus (+ Free Schedule Maker)-Nir&Far

May 18th, 2020

28:04

Many people bristle at the idea of keeping a schedule. They don’t want restrictions and prefer the freedom to tackle things as they come up.

While an …

How Bad is Tech Use for Kids, Really?-Nir&Far

May 11th, 2020

16:59

It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about how …

How Apps Can Shape Your Future Self-Nir&Far

May 4th, 2020

13:43

Nir's Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve …

Here's How Fortnite 'Hooked' Millions-Nir&Far

April 27th, 2020

7:59

Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo.

If you have kids, you’ve likely …

Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness-Nir&Far

April 20th, 2020

15:30

When faced with a challenge, where do you find the insight to move your life forward? Last year, over fifteen million books were sold in the …

This is What Most People Get Wrong About Willpower-Nir&Far

April 13th, 2020

7:17

You come home after a long day of work and you immediately curl yourself up on the couch and binge the latest Netflix craze for hours, while you …

Is Tech Ruining Kids? How to Safely Manage Screen Time-Nir&Far

April 6th, 2020

10:18

Our fears about what technology and smartphones are doing to our kids has reached a fever pitch. Articles with headlines like “Have Smartphones …

Fundamental Attribution Error: Why You Make Terrible Life Choices-Nir&Far

March 30th, 2020

8:57

Nir’s Note: This post part of a series on cognitive bias co-authored by Nir Eyal and illustrated by Lakshmi Mani. Discover other reasons you make …

[Focus Guide] How To Make The Most Out Of Your Time And Your Life-Nir&Far

March 23rd, 2020

14:26

Psychologist Mihaly Csikszentmihalyi wrote that “few things are sadder than encountering a person who knows exactly what he should do, yet cannot …

Distinction Bias: Why You Make Terrible Life Choices-Nir&Far

March 16th, 2020

8:53

Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani. Discover other reasons you make terrible …

"Addicted" to Technology? Why You Need To Turn The Tables And Hack Back!-Nir&Far

March 9th, 2020

9:42

Does repeating a falsehood make it true? It seems so, at least when it comes to the myth that technology is addicting us all. While a reassessment of …

How to Trigger Product Usage that Sticks-Nir&Far

March 2nd, 2020

9:59

If you make web or mobile products, you’re actually in the business of task management. You’re counting on your product to become a recurring part of your customers’ lives. In order to accomplish that, you have to …

Viral Loops Or Viral 'Oops'?-Nir&Far

February 24th, 2020

6:43

Recently, MessageMe announced it had grown to 1 million users in a little over a week's time. The revelation captured the attention of envious app makers throughout Silicon Valley, all of whom are searching for the …

Our More Addictive World-Nir&Far

February 17th, 2020

5:37

We're in an addictive world. The world has become harder to resist. Products are getting better at giving people what they want and - for the most part - that has been good thing. Yet, the historical trend-line shows …

Is Some Tech Too Addictive?-Nir&Far

February 10th, 2020

12:34

Addiction can be a difficult thing to see. From outward appearances, Dr. Zoe Chance looked fine. A professor at the Yale School of Management with a …

Hunting for Habits: Keying in on smart design to make a product irresistible-Nir&Far

February 3rd, 2020

14:43

Nir's Note: In this guest post, Ryan Hoover describes the design decisions and strategies used to build a habit-forming product, largely influenced …

How You Can Help Users Change Habits-Nir&Far

January 27th, 2020

10:46

Nir’s Note: This guest post comes from Stephen Wendel, Principal Scientist at HelloWallet and the author of Designing for Behavior Change. Steve's new book is about how to apply behavioral economics to product …

4 Cures for Feeling Overwhelmed: A Book Review-Nir&Far

January 20th, 2020

9:42

Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy.

Many of us feel we’re drowning in …

The Psychology Behind Why We Can't Stop Messaging-Nir&Far

January 13th, 2020

6:39

Today, there’s an app for just about everything. With all the amazing things our smartphones can do, there is one thing that hasn’t changed since the phone was first developed. No matter how advanced phones become, they …

The Morality of Manipulation-Nir&Far

December 30th, 2019

13:02

Let's admit it, we in the consumer web industry are in the manipulation business. We build products meant to persuade people to do what we want them …

Nir Eyal Interview with John Jantsch - Nir&Far

December 23rd, 2019

18:37

My interview with author John Jantsch about his new book, The Self-Reliant Entrepreneur.

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on …

Abolish The Reference Check-Nir&Far

December 16th, 2019

6:57

It’s time to abolish the reference check. The unpleasant process of calling up a job applicant’s former boss to gab about the candidate’s pluses and …

Ways To Get People To Do Things They Don’t Want To Do - Nir&Far

December 9th, 2019

10:02

A reader recently asked me a pointed question: “I’ve read your work on creating user habits. It’s all well and good for getting people to do things, like using an app on their iPhone, but I’ve got a bigger problem. How …

What Killed Turntable.fm? - Nir&Far

December 2nd, 2019

4:13

Nir’s Note: In this guest post, Ryan Hoover, Director of Product at PlayHaven, utilizes my thinking on the “Habit Zone” to shed light on where …

When Designing for Good Is Bad - Nir&Far

November 25th, 2019

6:13

We in the design business love when people do what we want. Nothing is more satisfying than when a user intuitively understands what to do with what we’ve built. At the heart of good design, however, is understanding …

To Become a Superstar, Improve Your Strengths (Not Your Faults) - Nir&Far

November 18th, 2019

6:06

Nir’s Note: This guest post is by Auren Hoffman, the CEO of LiveRamp in San Francisco. This essay is a bit different from the normal subject matter on the blog but I hope it will stir some discussion about which of our …

This Simple Equation Reveals How Habits Shape Your Health, Happiness, and Wealth - Nir&Far

November 11th, 2019

7:31

Nir’s Note: This guest post is by James Clear. James writes at JamesClear.com, where he share ideas for mastering personal habits. Join his free newsletter here.

In 1936, a man named Kurt Lewin wrote a simple equation …

It’s Not All Fun And Games: The Pros and Cons of Gamification at Work - Nir&Far

November 4th, 2019

7:53

Nir’s Note: This post was co-authored with Stuart Luman, a science, technology, and business writer who has worked at Wired Magazine, the Bulletin of …

Is “Lean Startup” Right for Your Idea?-Nir&Far

October 28th, 2019

9:07

Nir’s Note: Lyle McKeany is an entrepreneur writing and working on an early-stage startup. In this essay, he shares his experience using lean startup …

How To Cope with Your Insane Jealousy Of The WhatsApp Deal-Nir&Far

October 21st, 2019

6:10

Wednesday was my birthday. It should have been a great day. My wife and daughter had prepared a delicious breakfast, I had lunch with close friends, …

People Don’t Want Something Truly New, They Want the Familiar Done Differently - Nir&Far

October 14th, 2019

7:46

I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll — understanding the impact of …

Marketplaces & The Curse of the Network Effect-Nir&Far

October 7th, 2019

7:38

Marketplace businesses exist to connect two or more parties, typically the buyers and the sellers. Investors love these marketplace businesses because they tend to grow quickly and spawn winner-take-all companies. A …

The Secrets of Addictive Online Auctions-Nir&Far

September 30th, 2019

10:41

Nir’s Note: This guest post was authored by Lisa Kostova Ogata, one of the first product managers at Farmville and a VP of Product at Bright.com

The Power of No-Nir&Far

September 23rd, 2019

5:55

Nir’s Note: Is “no” the most powerful word in the English language? In this guest post Chikodi Chima explores the power of no and what happens when …

“Yes, And”: The Two Words that Created a #1 App-Nir&Far

September 16th, 2019

7:10

Nir’s Note: In contrast to last week’s post on the power of saying “no,” Eric Clymer shares how a creative attitude helped his team build a #1 ranked …

Variable Rewards: Want To Hook Users? Drive Them Crazy-Nir&Far

September 9th, 2019

8:39

In advertising, marketers reinforce a behavior by linking to the promise of reward. “Use our product,” they claim, “and you’ll get laid”; it’s the gist of many product pitches from soap to hamburgers.

But online, …

This Will Be the Last Article You Read-Nir&Far

September 2nd, 2019

7:56

If the Internet had a voice, I am fairly certain it would sound like the HAL 9000 from 2001: A Space Odyssey.

“Hello Nir,” it said to me in its low, …

This Simple Equation Reveals How Habits Shape Your Health, Happiness, and Wealth-Nir&Far

August 26th, 2019

7:31

Nir’s Note: This guest post is by James Clear. James writes at JamesClear.com, where he share ideas for mastering personal habits. Join his free newsletter here. In 1936, a man named Kurt Lewin wrote a simple equation …

The Unbelievable Future of Habit-Forming Technology-Nir&Far

August 19th, 2019

9:52

Nir’s Note: Jane McGonigal is a game designer at The Institute for the Future and bestselling author of Reality is Broken and SuperBetter. She’ll be speaking at the upcoming Habit Summit in April. (You can register here

The Secret Marketing Power of Evolutionary Psychology-Nir&Far

August 12th, 2019

7:44

Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview with

The Real Reason You’re Addicted to Your Phone-Nir&Far

August 5th, 2019

9:26

Nir’s Note: This guest post by Avi Itzkovitch offers some clues as to why we can’t seem to put our cell phones down. Avi (@xgmedia) is an Independent …

The Psychology of Notifications: How to Send Triggers that Work-Nir&Far

July 29th, 2019

7:10

Nir’s Note: This post was co-authored with Ximena Vengoechea. Ximena is a design researcher at Twitter and will be speaking at this year’s Habit …

The Number One Reason Good Habits Don't Last-Nir&Far

July 22nd, 2019

9:16

Nir’s Note: This guest post is written by Max Ogles. Max writes at MaxOgles.com about behavior change, psychology, and technology. Sign up for a free …

The Next Secrets of the Internet - Nir&Far

July 15th, 2019

8:24

Right now, someone is tinkering with a billion dollar secret — they just don’t know it yet. “What people aren’t telling you,” Peter Thiel taught his …

The Mind-Hack I Used to Help My Father Lose Weight

July 8th, 2019

5:49

When my family immigrated to the United States in 1981, my father weighed 185 pounds. He came chasing the American dream but got more than he expected. Along with a new, more prosperous life for his family, he also …

The Future is Driven by Interface Changes-Nir&Far

July 1st, 2019

5:17

Nir’s Note: In this guest post Ryan Hoover takes a look at how interface changes drive innovation. Ryan blogs at ryanhoover.me and you can follow him …

The Billion Dollar Mind Trick: An Intro to Triggers-Nir&Far

June 24th, 2019

7:01

Note: I’m proud to have co-authored this post with Jason Hreha, the founder of Dopamine, a user-experience and behavior design firm. He blogs at persuasive.ly

Yin asked not to be identified by her real name. A young …

The Behavioral Economics Diet: The Science of Killing a Bad Habit-Nir&Far

June 17th, 2019

8:47

Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to …

Temptation-Nir&Far

June 10th, 2019

8:04

How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious food or impulsively check email because we find …

Strange Sex Habits of Silicon Valley-Nir&Far

June 3rd, 2019

9:55

My wife put our daughter to bed, brushed her teeth, and freshened up before bed. Slipping under the covers, we exchanged glances and knew it was time to do what comes naturally for a couple on a warm night in Silicon …

Stop Building Apps, Start Building User Behaviors-Nir&Far

May 27th, 2019

5:24

Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that they’re able to get users to do more …

Research Reveals How to Take a Better Break-Nir&Far

May 20th, 2019

10:13

Until recently, when I needed a break I’d grab my phone. Whether I was bored, mentally fatigued, or just wanting a pick-me-up, I felt relief checking the news, Facebook, or Instagram.

However, new research suggests …

Psychology of Sports: How Sports Infect Your Brain - Nir&Far

May 13th, 2019

10:50

Note: I co-authored this post with Andrew Martin and David Ngo. It originally appeared in TechCrunch.

This week, fans packed stadiums in London …

Personalized eCommerce Is Already Here, You Just Don’t Recognize It - Nir&Far

May 6th, 2019

8:13

NOTE: This post originally appeared in Techcrunch

Reading Leena Rao’s recent article on Techcrunch about the personalization revolution, you get …

Nostalgia: A Product Designer’s Secret Weapon-Nir&Far

April 29th, 2019

9:24

Nir’s Note: In this guest post, Ryan Hoover, contributing writer of my book Hooked, describes how nostalgia is used to drive attention and build an …

It’s How You React to Failure that Matters: Why Ego is the Enemy-Nir&Far

April 22nd, 2019

11:31

Nir’s Note: This guest post is an excerpt from my friend Ryan Holiday’s new book, Ego Is the Enemy. Ryan is the author of three other books and …

How to Break 5 Soul-Sucking Technology Habits-Nir&Far

April 8th, 2019

17:19

Nir’s Note: In this last in a series of guest posts on the topic of technology habits, Jason Shah shares practical tips he used to regain control …

How to Boost Desire Using the Psychology of Scarcity-Nir&Far

April 1st, 2019

10:34

Interested in boosting customer desire? A classic study that demonstrates the psychology of scarcity reveals an interesting quirk of human behavior …

How Technology is Like Bug Sex-Nir&Far

March 25th, 2019

10:24

This week, thousands of people swarmed the annual Consumer Electronics Show in Las Vegas. Looking from above, the scene resembled an insect infestation of scampering masses in a hive of the latest must-haves.

When …

How Successful Companies Design for Users’ Multi-Device Lives-Nir&Far

March 18th, 2019

9:12

Nir’s Note: This guest post comes from Marc Abraham, a London-based product manager at Beamly. In this article, Marc reviews the recently published …

Hooks: An Intro on How to Manufacture Desire-Nir&Far

March 11th, 2019

10:26

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try …

Getting Over Your Fear of Missing Out-Nir&Far

February 25th, 2019

8:18

Nir’s Note: This post is co-authored with Stuart Luman, a science, technology, and business writer who has worked at Wired Magazine, the Bulletin of …

Forming New Habits: Train to be an Amateur, Not an Expert-Nir&Far

February 18th, 2019

7:17

Note: I’m proud to have co-authored this post with my good friend Charles Wang.  Charles is a co-founder of LUMOback, a former classmate, and an accomplished psychiatrist.  He brings a great perspective to the art of …

Escape From Message Hell-Nir&Far

February 11th, 2019

7:13

We are caught in an endless cycle of messaging hell and the pattern is always the same. First, a new communication system is born — take email or Facebook, for example. Ease-of-use helps the product gain wide adoption …

Mind Hacking a Book-Nir&Far

February 4th, 2019

7:52

“Hi Nir,” the email began. “I have been reading your work and find it incredibly interesting.” Naturally, this is the kind of message a blogger loves to receive. However, this email was special for another reason. It …

How to Start a Career in Behavioral Design-Nir&Far

January 28th, 2019

21:10

Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar.

Six years ago, I was in a position that many people early in their careers find …

Hooking Users One Snapchat at a Time-Nir&Far

January 21st, 2019

9:35

Nir’s Note: This guest post is by Ryan Hoover. Ryan blogs at ryanhoover.me and you can follow him on Twitter at @rrhoover.

When Snapchat first …

Don’t Ask People What They Want, Watch What They Do-Nir&Far

January 14th, 2019

6:43

Nir’s Note: Irene Au is a design partner at Khosla Ventures and former Head of Design at Google, Yahoo, and Udacity. She’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview, …

3 Ways to Make Better Decisions Using “The Power of Noticing”-Nir&Far

January 7th, 2019

10:50

Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy.

In Moneyball, Michael Lewis tells …

Conquer Distractions With This Simple Chart-Nir&Far

December 31st, 2018

10:40

Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it certainly seems harder to focus on …

4 Simple Things I Did to Control My Bad Tech Habits - Nir&Far

December 24th, 2018

12:55

Nir’s Note: In this guest post, Sharbani Roy explores techniques she used to break bad habits related to eating, sleeping and exercising. Sharbani …

From Laid to Paid: How Tinder Set Fire to Online Dating-Nir&Far

December 17th, 2018

8:10

Nir’s Note: In this guest post, Ryan Hoover takes a look at Tinder, a red hot dating app. Ryan dives into what makes the Tinder app so popular and …

Can Online Apps Change Real-Life Behavior?-Nir&Far

December 10th, 2018

11:01

Nir’s Note: This guest post is written by Max Ogles. Max is an editor for NirAndFar.com and heads marketing for CoachAlba.com, a mobile health …

Bible App: Getting 100 Million Downloads is More Psychology Than Miracles-Nir&Far

December 3rd, 2018

19:49

Nir’s Note: An edited version of this essay appeared in The Atlantic. Below is my original.

It’s not often an app has the power to keep someone out of a strip club. But according to Bobby Gruenewald, CEO of YouVersion, …

3 Ways I Use Technology to Find Happiness-Nir&Far

November 26th, 2018

7:32

Nir’s Note: This guest post comes from Brendan Kane who has built technology for MTV, Paramount, Taylor Swift, Rihanna, and the NHL. In this article, …

Go Ask Grandma: How To Design For “Normals”-Nir&Far

November 19th, 2018

7:44

Note: This post originally appeared in Techcrunch. I’m proud to have co-authored this post with Katy Fike, PhD. Dr. Fike is a gerontologist, systems …

Mass Persuasion, One User At A Time-Nir&Far

November 12th, 2018

10:49

“Successful entrepreneurs recommend reading this article about the persuasion techniques companies use to drive engagement.”

Scratch that, how’s this? …

Time for Digital Hat Racks-Nir&Far

November 5th, 2018

11:53

The first thing Don Draper does when he gets to his office is give his busty secretary a suggestive wink. The second thing he does is take off his fedora. Finally, depending on the severity of the previous night, he …

Today's Behaviors, Tomorrow's Startups-Nir&Far-

October 29th, 2018

6:26

Nir’s Note: In this guest post, Ryan Hoover takes a look at how new behaviors are shaping tech opportunities. Ryan blogs at ryanhoover.me and you can …

User Growth & Engagement: A Hacker Metric-Nir&Far

October 22nd, 2018

15:11

If you’re like me, you’ve had enough of the Facebook IPO story. For tech entrepreneurs struggling to build stuff, the cacophony of recent press is just more noise. That’s why when my friend Andrew Chen posted an …

Why Startups Must Be Behavior Experts-Nir&Far

October 15th, 2018

7:14

Face it; you’re hooked. It’s your uncontrollable urge to check for email notifications on your phone. It’s your compulsion to visit Facebook or …

Make Your Users Do the Work-Nir&Far

October 8th, 2018

11:23

The belief that products should always be as easy to use as possible is a sacred cow of the tech world. The rise of design thinking, coinciding with …

Who'se Really Addicting You to Technology?-Nir&Far

October 1st, 2018

12:31

“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of similar headlines accuse the Net …

What Is, and Is Not, Your Product's Job-Nir&Far

September 24th, 2018

6:04

The first step in the art of building a company is understanding customer motivation. Unless you deeply understand the job your customer is hiring your product to do, you may be surprised to learn what is, and is snot, …

The Best Word of Mouth Marketing-Nir&Far

September 17th, 2018

7:40

Nir’s Note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On. …

'Assistant-As-App': Next Big Tech Trend-Nir&Far

September 10th, 2018

10:36

App makers are returning to the roots of what our phones are for. They are after all communications devices. So called “invisible apps” engaging in “conversational commerce” are popping-up in all sorts of unrelated …

Why People Check Their Tech-NirandFar

September 3rd, 2018

9:47

Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and …

Want To Hook Users? Drive Them Crazy-Nir&Far

August 27th, 2018

9:12

The Hook Model goes beyond reinforcing behavior; it creates habits, spurring users to act on their own, without the need for expensive external …

What A-Players Do That You Don't-Nir&Far

August 22nd, 2018

6:56

There is a reason why jocks become Fortune 500 CEOs. But you don’t need a varsity jacket to apply these lessons to your own life. In fact, I’m a born nerd who until recently hated athleticism.

You can read the Nir and …

Good Products Start With Good Questions-Nir&Far

August 13th, 2018

7:52

Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. The …

Designing to Reward Our Tribal Sides-Nir&Far

August 6th, 2018

10:25

We are a species that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel what others feel, providing evidence that we survive through our empathy for others. We’re meant …

What You Don’t Know About Human Intuition-Nir&Far

July 30th, 2018

6:33

A few years ago, Joe Marks, then Disney’s vice president of research, visited Tokyo Disneyland and was puzzled by a particular behavior he observed …

Where is the Web Going?-Nir&Far

July 23rd, 2018

7:20

Here’s the gist:
* Disruptive web innovation comes from changes in
interface.
* Interfaces, which make information easier to understand
by mainstream users, create world-changing companies.
* The next stage of the web is …

Why Your Goals Will Fail-Nir&Far

July 16th, 2018

9:48

If you’re like most people, you have a New Year’s resolution in place and you may have even stuck to it so far this year. Good for you! Realistically …

Would You Take a Bet - Nir&Far

July 9th, 2018

7:07

Changing habits is hard. But what if there was a way to dramatically improve your odds of quitting even your worst habits? What if this method was shown to be over 8 times more effective than traditional methods at …

The Two Words that Created a #1 App-Nir&Far

July 2nd, 2018

7:43

Nir’s Note: In contrast to last week’s post on the power of saying “no,” Eric Clymer shares how a creative attitude helped his team build a #1 ranked …

Designing to Reward our Tribal Sides-Nir&Far

June 25th, 2018

10:25

We are a species that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel what others feel, providing evidence that we survive through our empathy for others. We’re meant …

Are Companies Too Obsessed With Growth-Nir&Far

June 18th, 2018

8:47

Nir’s Note: In this guest post, Abhay Vardhan, discusses how to measure the strength of user habits with cohort analysis and retention rate. Abhay is …

Getting Over Your Fear of Missing Out-Nir&Far

June 11th, 2018

8:52

Nir’s Note: This post is co-authored with Stuart Luman, a science, technology, and business writer who has worked at Wired Magazine, the Bulletin of …

Forming New Habits - Nir&Far

June 4th, 2018

7:50

Note: I’m proud to have co-authored this post with my good friend Charles Wang. Charles is a co-founder of LUMOback, a former classmate, and an accomplished psychiatrist. He brings a great perspective to the art of …

Conquer Distractions With This Simple Chart-Nir&Far

May 28th, 2018

11:13

Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it certainly seems harder to focus on …

3 Ways to Make Better Decisions-Nir&Far

May 21st, 2018

11:23

Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, and philosophy.

In Moneyball, Michael Lewis tells …

You'd Be Surprised By What Really Motivates Users-Nir&Far

May 7th, 2018

10:44

Nir’s Note: This article is adapted from Hooked: A Guide to Building Habit-Forming Products, a book I wrote with Ryan Hoover and originally appeared on TechCrunch.

Earlier this month, Twitter co-founder Biz Stone …

Why do Fads Fade? The Inevitable Death of Flappy Bird-Nir&Far

April 30th, 2018

11:53

On February 8, 2014, an app called Flappy Bird held the coveted No. 1 spot in the Apple App Store. The app’s 29-year-old creator, Dong Nguyen, …

When Distraction is a Good Thing-Nir&Far

April 23rd, 2018

12:31

Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash into …

Why Behavior Change Apps Fail to Change Behavior-Nir&Far

April 16th, 2018

12:40

Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some coins to take the bus, please?” he asks. But in …

The Sweet Spot: Where Technology Meets the Motivational Brain-Nir&Far

April 9th, 2018

10:19

Nir’s Note: This guest post is by Dr. Marc Lewis, who studies the psychology and neuroscience of addiction. After years of active research, Marc now …

The Strange Way Being "Good" Hurts Your Willpower-Nir&Far

April 2nd, 2018

10:12

Nir’s Note: This guest post is by Paulette Perhach. Paulette writes about finances, psychology, technology, travel, and better living for the likes …

The Real Reason "Stupid" Startups Raise So Much Money-Nir&Far

March 26th, 2018

6:31

Have you noticed all the startups raising massive sums of money recently? Perhaps you’ve scratched your head wondering how a company like Buzzfeed, …

How to Use Psychology to Make Persuasive Video-Nir&Far

March 19th, 2018

14:11

Compared to other media types on the web, video is unique in the immediacy with which it can convey a vast amount of emotional and informational content to its viewers. By virtue of the fact that video is an …

How to Build Habits In A Multi-Device World-Nir&Far

March 12th, 2018

11:41

Allow me to take liberties with a philosophical question reworked for our digital age. If an app fails in the App Store and no one is around to use …

Framing Reward is as Important as Reward Itself-Nir&Far

March 5th, 2018

7:17

You can read the Nir&Far blog post on: Framing Reward is as Important as Reward Itself https://www.nirandfar.com/2014/11/framing.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If …

Stop Building Apps, Start Building User Behaviors-Nir&Far

February 26th, 2018

5:58

You can read the Nir and Far blog post on Stop Building Apps, Start Building User Behaviors https://www.nirandfar.com/2012/07/stop-building-apps-and-start-building-behaviors.html

Nir & Far, a podcast about business, …

Psychology of Sports: How Sports Infect Your Brain-Nir&Far

February 19th, 2018

11:24

Note: I co-authored this post with Andrew Martin and David Ngo. It originally appeared in TechCrunch.

This week, fans packed stadiums in London …

Infinite Scroll: The Web’s Slot Machine-Nir&Far

February 12th, 2018

6:51

A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, Instagram, and Medium – it seems everyone is …

Hooks: An Intro on How to Manufacture Desire-Nir&Far

February 5th, 2018

10:59

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try …

Hooking Users In 3 Steps: An Intro to Habit Testing-Nir&Far

January 29th, 2018

9:24

The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separates …

Getting Your Product Into the Habit Zone - Nir&Far

January 22nd, 2018

8:00

As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a …

The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?-Nir&Far

January 15th, 2018

7:59

Slack isn’t just another office collaboration app. The company has been called, “the fastest-growing workplace software ever.” Recent press reports

How to Clear Your Computer of Focus-Draining Distraction - Nir&Far

January 8th, 2018

8:44

By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an explosion of urgent files — a master control …

This Weird Research-Backed Goal Setting Hack Actually Works - Nir&Far

December 26th, 2017

9:52

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think …

Three Steps to Get Up To Speed On Any Subject Quickly - Nir&Far

December 18th, 2017

10:35

“Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.”

 I was staring at a serious …

Happiness Hack: This One Ritual Made Me Much Happier - Nir&Far

December 11th, 2017

10:13

When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nearly no …

Think Different is Bad Advice - Nir&Far

December 4th, 2017

11:13

Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and …

Die Dashboards, Die - Nir&Far

November 27th, 2017

9:21

In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers …

How to Stay Informed Without Losing Your Mind - Nir&Far

November 20th, 2017

7:06

Around the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. …

Hyperbolic Discounting: Why You Make Terrible Life Choices - Nir&Far

November 13th, 2017

6:37

Nir’s Note: This guest post is written and illustrated by Lakshmi Mani, a product designer working in San Francisco.

Have you ever had a mounting pile of work you know you need to do but for some reason didn’t? There’s …

How to Get People to Help Each Other - Nir&Far

November 6th, 2017

9:30

Nir’s Note: This guest post is by Max Ogles, who writes at MaxOgles.com.

On March 27, 1964, Kitty Genovese was brutally attacked and killed in the open streets of New York City. What makes Genovese’s story so tragic is …

Human + A.I. = Your Digital Future - Nir&Far

October 30th, 2017

13:10

In the new film Ex Machinaa reclusive billionaire invents a robotic artificial intelligence. To test whether his invention is indistinguishable from a human being, he helicopters-in a young engineer to see if he falls …

Confirmation Bias: Why You Make Terrible Life Choices-Nir&Far

October 23rd, 2017

8:57

You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. …

Nir Eyal Interview with Adam Alter Author of Irresistible-Nir&Far

August 21st, 2017

30:17

Nir Eyal interviews author of Irresistible.


Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will …

Tech Companies Are Addicting People But Should They Stop-Nir&Far

August 15th, 2017

16:16

To understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you’ve never noticed there’s a scary …

Darren Austin Interview - Nir & Far

August 7th, 2017

11:36

You can read the Nir and Far blog post on: Here's How Alexa Hooks You https://www.nirandfar.com/2017/06/how-amazons-alexa-hooks-you.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If …

Your Ability to Focus Has Probably Peaked - Nir & Far

July 31st, 2017

10:41

Having a hard time focusing lately? You’re not alone. Research shows interruptions occur about every twelve minutes in the workplace, and every three minutes in university settings. In an age of constant digital …

How to Use Personality Science to Drive Online Conversions - Nir & Far

July 24th, 2017

13:08

Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab. This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of …

Alexandra Watkins Interview - Nir & Far

July 17th, 2017

13:51

Nir Eyal chats with author, Alexandra Watkins about her book, Hello, My Name is Awesome.

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on …

Dan Olsen Interview - Nir & Far

July 10th, 2017

17:35

Nir Eyal talks with Dan Olsen, author of The Lean Product Playbook.

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes …

Why Cultivating Compassion is Crucial for Success in Business with Dr. Monica Worline - Nir & Far

July 3rd, 2017

16:32

Monica is a Research Scientist at the Stanford University Center for Compassion and Altruism and a Faculty Affiliate at the University of Michigan’s …

The Way You Think About Willpower Is Hurting You - Nir & Far

June 26th, 2017

13:11

Not so long ago, my after work routine looked like this: After a particularly grueling day, I’d sit on the couch and veg for hours, doing my solo …

How to Build Tech that Feels like a Friend - Nir & Far

June 19th, 2017

12:52

Recently, I needed to book a lunch meeting. To help coordinate, I asked Amy to assist and cc’d her on the email. “Amy,” I wrote, “please help us find a time to meet. Let’s plan for sushi at Tokyo Express on Spear …

Your World is Full of Placebo Buttons (and That's a Good Thing)- Nir & Far

June 12th, 2017

8:00

All products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental reason we use technology of all sorts, …

Alison Levine Interview - Nir & Far

June 5th, 2017

21:15

Alison Levine, author of "On the Edge: Leadership Lessons from Mount Everest and Other Extreme Environments" talks with Nir Eyal  Get Alison's book here: http://amzn.to/2hHe6o6  Subscribe to Nir's blog and receive a …

How to Stay Informed Without Losing Your Mind - Nir & Far

May 29th, 2017

8:24

Around the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. …

How to Achieve Your Goals By Creating an Enemy - Nir&Far

May 22nd, 2017

15:20

DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.”

What Do You Do When Someone “Steals” Your Amazing Idea? - Nir & Far

May 15th, 2017

7:58

The subject line read: “did you see this?” The message was from my editor Jen. “Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. “Very weird.” I instantly clicked on the …

3 Pillars of the Most Successful Tech Products - Nir & Far

May 8th, 2017

10:48

If you’ve started a tech company to make a lot of money, chances are you’re bad at math—or simply delusional. Statistically speaking, your odds of a big-time payday are somewhere between zero and almost zero.

Ninety-two …

The Strange But Effective Way You Can Stick to Hard Goals - Nir & Far

April 25th, 2017

8:14

There’s a saying that you should never trust a skinny chef. By that logic, you should never trust an out of shape behavioral designer.

Over the past …

How Two Companies Hooked Customers On Products They Rarely Use - Nir & Far

April 17th, 2017

13:24

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a …

How Technology Tricks You Into Tipping More - Nir & Far

April 11th, 2017

8:39

My taxi pulled up to the hotel. I got out my credit card and prepared to pay for the ride. The journey was pleasant enough but little did I know I …

The Limits of Loyalty: When Habits Change, You’re Toast - Nir & Far

April 3rd, 2017

10:35

“I’m endlessly loyal,” my wife said, staring straight into my eyes. But she wasn’t talking about our marriage — she was pledging her allegiance to a …

Your Fitness App is Making You Fat, Here’s Why - Nir & Far

March 27th, 2017

11:41

Fitness apps are all the rage. An explosion of new companies and products want to track your steps and count your calories with the aim of melting that excess blubber. There’s just one problem — most of these apps don’t …

Email Habits: How to Use Psychology to Regain Control - Nir & Far

March 20th, 2017

10:50

I don’t usually write about personal and revealing matters, but recently I’ve noticed something I don’t like about myself–I check email too often.

This confession doesn’t come easily, because, ironically, I am the …

Latest Tech Trends: Products to Eliminate Distractions and Increase Willpower - Nir & Far

March 13th, 2017

9:58

Four minutes into pitching the wonders of his invention to an influential reporter, Patrick Paul gets hit with the kind of snarky comment startup …

Can’t Kick a Bad Habit? You’re Probably Doing It Wrong - Nir and Far

March 7th, 2017

11:45

I had just finished giving a speech on building habits when a woman in the audience exclaimed, “You teach how to create habits, but that’s not my problem. I’m fat!” The frustration in her voice echoed throughout the …

Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) - Nir and Far

March 7th, 2017

10:58

If you are among the 19 million people Apple predicts will buy an Apple Watch, I have some bad news for you — I’m betting there is an important …

4 Ways to Use Psychology to Win Your Competition’s Customers - Nir and Far

March 7th, 2017

6:52

Let’s say you’ve built the next big thing. You’re ready to take on the world and make billions. Your product is amazing and you’re convinced you’ve bested the competition. As a point of fact, you know you offer the very …

Nir And Far: Business, Behavior, and the Brain (Preview)

February 28th, 2017

1:52


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