Cover art for podcast Networx Podcast

Networx Podcast

20 EpisodesProduced by Networx BrisbaneWebsite

Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, stor… read more

20 Episodes | 2019 - 2020

Ep20: An Online Panel About Online Panels

June 2nd, 2020

1:07:27

It’s like an Escher drawing! Getting together the most brilliant minds who’ll show you that when we think a little differently and act a little more radically, our futures can and will look bright!

Tune in to talk …

Ep19: Is the Agency Model Dead? And What Comes Next...

May 6th, 2020

1:01:58

National advertising spend last year fell for the first time in seven years. Disruption from consultants, reducing budgets and thinning margins are …

Ep18: Content Marketing - How to craft game-changing content that nails business goals

March 10th, 2020

57:18

Businesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, …

Ep 17: Strategy & Innovation for 2020

February 14th, 2020

49:22

This is the Networx you've been waiting for all year - an opportunity to hear from an expert panel on what the future of marketing strategy and …

Ep16: Customer Data - Unlock your potential using artificial intelligence

January 14th, 2020

1:09:32

"Data is the new oil." A limited metaphor, but one that describes the hunger of businesses in the 21st century for this precious resource. Whether …

Ep15: Meet the CMOs

December 12th, 2019

1:13:49

The world of chief marketing officers is changing rapidly. CMO's are being tasked with rapidly adjusting to changing customer preferences whilst staying relevant and achieving growth. Join us for networking and a panel …

Ep14: Lessons Learned in Failure - How to avoid the same fate

November 20th, 2019

1:03:36

In the Silicon Valley world of technology, failure has less negative connotations than in any other area of business. There are always more lessons …

Ep13: The Business of Podcasts - Too loud to be ignored

October 21st, 2019

56:05

More and more Australians are listening to podcasts. A recent ABC report concluded that Australians are very engaged listeners, some are listening to up to five podcasts a week, and most listen to the very end of an …

Ep12: Social Media - Getting more metrics from meaningful moments

September 30th, 2019

1:21:12

Social media isn’t just a powerful influence. It’s an ever-changing and fundamental layer of modern life. The challenge for marketers and their …

Ep11: Customer Journey - How to plan for more change

August 6th, 2019

1:00:37

A once linear model is now fragmented and continues to evolve. A growing number of touch points can make a consistent brand experience harder than …

Ep10: Inbound Marketing (Part C)

July 23rd, 2019

20:44

Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an …

Ep9: Inbound Marketing (Part B)

July 16th, 2019

22:26

Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an …

Ep8: Inbound Marketing (Part A)

July 9th, 2019

24:45

Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an …

Ep7: Content Marketing Hacks

June 11th, 2019

1:00:35

Content marketing has a lot of jobs to do including: driving awareness, generating leads, establishing trust and getting people to your website. Yet as marketers we don't have a lot of time, but we are expected to …

Ep6: Winning Campaigns - Creating a Super Bowl moment

May 8th, 2019

1:10:07

It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can …

Ep5: Strategy & Innovation for 2019

April 15th, 2019

1:10:27

Stop what you're doing. Step back. Take a breath. Surely there's a better way of getting this done. Surely there are new approaches we can take to …

Ep4: Crafting Content for Social Media Success

April 4th, 2019

1:01:11

Gone are the days when a solid listicle or carefully chosen Insta filter would take you crazy-viral and earn you a promotion. Audience expectations …

Ep3: Instagram - Brand engagement through imagery and stories

March 26th, 2019

1:02:48

Instagram is a powerful tool to build brand awareness, generate website traffic and increase sales to an engaged audience. By harnessing the power of …

Ep2: Programmatic Principles - How to evolve in the automation and adtech arena

March 22nd, 2019

1:13:57

While it's easy to love the concept of fully automated buying and selling of ads, and the promise of huge ROI and transparent performance metrics, in …

Ep1: Podcasts - Giving your brand a voice

March 21st, 2019

1:07:47

Are you one of those people who take the advantage of listening to podcasts during your drive to and from your place of work, or while taking a walk, or on a plane journey Podcasting is on the rise... How can brands …

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