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Networx Podcast

33 EpisodesProduced by Networx BrisbaneWebsite

Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, stor… read more

33 Episodes | 2019 - 2022

Ep33: Capitalising on the Emotion Economy

May 9th, 2022


Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision. 

People will pay for great experiences, for local products, for …

Ep32: Content Evolved

April 29th, 2022


It's been six months since Facebook pulled the rug out from underneath brands and publishers. They put it back quickly but make no mistake, it will …

Ep31: Customer Centricity

August 3rd, 2021


Customer-centric philosophy has changed the game of acquiring, serving and retaining customers. Modern businesses treat their customers as segments of one, personalising the customer journey at every stage, and doing …

Ep30: B2B Marketing Trends your brand needs to embrace now!

July 13th, 2021


If you're a B2B marketer, most of your conversations revolve around the sales team's targets and their collateral needs (read: fliers). 

But the data …

Ep29: The Hybrid Working Model

July 1st, 2021


COVID-19 threw us for a loop in 2020, shaking the office working model to the core. As many in the marketing and digital industries were forced to …

Ep28: Innovation & Strategy for 2021

January 29th, 2021


The game has changed, or has it? Where should businesses focus their marketing strategy efforts as we head into a new year that promises only one …

Ep27: The Power of Personal Branding

January 29th, 2021


As we still work our way through COVID-19, personal branding is more important than ever. How we present ourselves online may be the only way people find and connect with us moving forward.  Our panellists all offer a …

Ep26: Cybersecurity & Data Ethics

January 28th, 2021


Identifying vulnerabilities and protecting yourself.

Join us as we discuss how you can take small steps to prevent data leaks, understand cyber-crime …

Ep25: Is Digital Marketing Killing Creativity? Will true creativity survive in our hyper-targeted, data-led world?

November 5th, 2020


Google Ads, artificial intelligence, digital display ads that are never clicked - all the technology in the world has put customers at our …

Ep24: Hyper-personalisation - Exploring the state of human connection and data driven-marketing in the post-COVID-19 world.

October 12th, 2020


What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize …

Ep23: The Connected Consumer - The shifting habits you need to know

September 2nd, 2020


94% of global internet users own a smartphone. The IAB claims the time we're spending online has risen 40 per cent in one year. Your customers are digitising their habits and since being in lockdown this has only …

Ep22: Influencer Marketing - Staying Relevant and Effective When the World Is Looking Elsewhere

August 6th, 2020


What do we do now that the excesses of influencers on the internet are being called out by audiences? Are there still influencer opportunities for brands at a time when people are turning their gaze towards the news and …

Ep21: Podcasting - Join the Audio Renaissance

July 16th, 2020


Join us as we explore the current state of podcasts as an effective tool for brands, advertisers and consumers alike. As the world changes around us, …

Ep20: An Online Panel About Online Panels

June 2nd, 2020


It’s like an Escher drawing! Getting together the most brilliant minds who’ll show you that when we think a little differently and act a little more radically, our futures can and will look bright!

Tune in to talk …

Ep19: Is the Agency Model Dead? And What Comes Next...

May 6th, 2020


National advertising spend last year fell for the first time in seven years. Disruption from consultants, reducing budgets and thinning margins are …

Ep18: Content Marketing - How to craft game-changing content that nails business goals

March 10th, 2020


Businesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, …

Ep 17: Strategy & Innovation for 2020

February 14th, 2020


This is the Networx you've been waiting for all year - an opportunity to hear from an expert panel on what the future of marketing strategy and …

Ep16: Customer Data - Unlock your potential using artificial intelligence

January 14th, 2020


"Data is the new oil." A limited metaphor, but one that describes the hunger of businesses in the 21st century for this precious resource. Whether …

Ep15: Meet the CMOs

December 12th, 2019


The world of chief marketing officers is changing rapidly. CMO's are being tasked with rapidly adjusting to changing customer preferences whilst staying relevant and achieving growth. Join us for networking and a panel …

Ep14: Lessons Learned in Failure - How to avoid the same fate

November 20th, 2019


In the Silicon Valley world of technology, failure has less negative connotations than in any other area of business. There are always more lessons …

Ep13: The Business of Podcasts - Too loud to be ignored

October 21st, 2019


More and more Australians are listening to podcasts. A recent ABC report concluded that Australians are very engaged listeners, some are listening to up to five podcasts a week, and most listen to the very end of an …

Ep12: Social Media - Getting more metrics from meaningful moments

September 30th, 2019


Social media isn’t just a powerful influence. It’s an ever-changing and fundamental layer of modern life. The challenge for marketers and their …

Ep11: Customer Journey - How to plan for more change

August 6th, 2019


A once linear model is now fragmented and continues to evolve. A growing number of touch points can make a consistent brand experience harder than …

Ep10: Inbound Marketing (Part C)

July 23rd, 2019


Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an …

Ep9: Inbound Marketing (Part B)

July 16th, 2019


Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an …

Ep8: Inbound Marketing (Part A)

July 9th, 2019


Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an …

Ep7: Content Marketing Hacks

June 11th, 2019


Content marketing has a lot of jobs to do including: driving awareness, generating leads, establishing trust and getting people to your website. Yet as marketers we don't have a lot of time, but we are expected to …

Ep6: Winning Campaigns - Creating a Super Bowl moment

May 8th, 2019


It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can …

Ep5: Strategy & Innovation for 2019

April 15th, 2019


Stop what you're doing. Step back. Take a breath. Surely there's a better way of getting this done. Surely there are new approaches we can take to …

Ep4: Crafting Content for Social Media Success

April 4th, 2019


Gone are the days when a solid listicle or carefully chosen Insta filter would take you crazy-viral and earn you a promotion. Audience expectations …

Ep3: Instagram - Brand engagement through imagery and stories

March 26th, 2019


Instagram is a powerful tool to build brand awareness, generate website traffic and increase sales to an engaged audience. By harnessing the power of …

Ep2: Programmatic Principles - How to evolve in the automation and adtech arena

March 22nd, 2019


While it's easy to love the concept of fully automated buying and selling of ads, and the promise of huge ROI and transparent performance metrics, in …

Ep1: Podcasts - Giving your brand a voice

March 21st, 2019


Are you one of those people who take the advantage of listening to podcasts during your drive to and from your place of work, or while taking a walk, or on a plane journey Podcasting is on the rise... How can brands …

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