Cover art for podcast Music Marketing Podcast with Bob Baker

Music Marketing Podcast with Bob Baker

21 EpisodesProduced by Bob BakerWebsite

Bob Baker's podcast of music marketing ideas, self-promotion tips, and inspiration for songwriters, musicians, bands, and music biz pros. From the author of "Guerrilla Music Marketing Handbook" and TheBuzzFactor.com

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Full-Time Musician? Be Self-Employed in the Music Biz

July 7th, 2020

9:03

Want to know how to be your own boss as a musician? Great! But, if you really want to earn a full-time living with music, don’t get stuck in this …

Timeless Music Career Advice From a Hit Songwriter (Mary Gauthier Interview)

May 26th, 2020

13:58

If you’re a singer, songwriter, or DIY musician, this may be the most important, hard-hitting advice you’ll ever hear. This encore episode, first published in the fall of 2017, features Mary Gauthier, a highly acclaimed …

5 Ways Musicians Can Make Money During a Pandemic

May 12th, 2020

13:05

You have many choices during these strange times. You can give up, slow down, and wait out the storm. Or, you can be proactive and find creative ways to earn money with your music. I cover five excellent ways on this …

Going Full-Time with Music: Dina Bach Interview

April 25th, 2020

23:14

From High School Spanish Teacher to Full-Time Musician. I first met Dina Bach in 2016, when she was a high school Spanish teacher in Chicago. I saw …

Confessions of a Rock Radio Veteran, Part 2 - Lern from KSHE 95

April 18th, 2020

24:53

Welcome to part two of my interview with Lauren Elwell. She’s an on-air personality at KSHE 95, the longest running rock radio station in the world.

In this final segment we talk about the realities of commercial radio, …

Confessions of a Commercial Radio Veteran - Lern from KSHE 95

April 11th, 2020

26:23

Get the inside scoop from a commercial radio veteran on what it's like to work for the longest running rock radio station in the world. This is Part 1 of a two-part interview with Lauren Elwell aka Lern from KSHE 95. 

“Isolation Blues” A funny song to make you laugh during a crisis

April 5th, 2020

3:26

I got the idea about a week ago. I felt compelled to sit down and write the lyrics. They came pretty quickly. A few hours later I set up a mic and camera in my home office. The fourth take was a keeper. I hope my …

Creative Ways to Connect with Music Fans + Neil Diamond

March 25th, 2020

11:16

Last week I asked for examples of how musicians are staying connected with fans from a distance. I received some good ones and uncovered a few of my own. Here are some clever ways music creators are making the most of …

How Musicians Can Thrive While Sheltered in Place

March 21st, 2020

10:46

Your Ideas Wanted! Leave them as a comment here on Medium https://link.medium.com/PSH9ISzF24

Wow! So much has changed in recent weeks. Our normal, predictable lives have been turned upside-down. People in the performing …

Lance Allen, the Spotify Guitar King w/ 500k Monthly Listeners

March 10th, 2020

47:50

You hear it all the time: Nobody is making money from streaming music. Well, that just isn’t true. As a recent Rolling Stone article demonstrated, …

Build Your Fanbase! 5 Ways to Thank Your Fans

March 5th, 2020

17:10

I've said it for decades: The #1 factor that determines your success in music is your fanbase - the people who support you, buy your music, attend your shows, and purchase your merchandise and services. That's why it's …

The No 1 Music Marketing Question to Ask Yourself

February 18th, 2020

12:40

I've seen a lot of music marketing mistakes over my 25+ years of covering and living this topic. I reveal one of the biggest blunders in this episode. The good news is, you can avoid it by always asking this one simple …

Lessons from Simon Tam and the CD Baby Music Conference

August 31st, 2019

22:28

Fresh off my return from Austin, where I attended the CD Baby DIY Musician Conference, I’m sharing some of my biggest lessons, tips, and take-aways.

It was great to hear keynote speakers such as Questlove from The Roots

Ralph Murphy Tribute: The Songwriter’s Secret Weapon

July 21st, 2019

14:30

If you knew of Ralph Murphy, you know the loss the music business has felt since he passed away in May 2019. If you aren’t familiar with him, please listen to learn more about this hit songwriter and advocate for …

Turning Pro: Get Your ASK Out There!

June 27th, 2019

9:55

You’re a proactive musician. You’re an Empowered Artist! You’re ready to make your mark on the world – and make money doing it. However, there’s a good chance you’ll quickly get frustrated by slow progress. You might …

Get Paid What You’re Worth as a Musician

June 4th, 2019

9:10

Here’s a great strategy if you want to generate the kind of music revenue you know you deserve. Listen up and take notes! Also, be sure to check out 19 Cash Flow Strategies for Songwriters, Musicians, and Bands.

Get a …

Tommy Emmanuel on Loving Your Fans

May 24th, 2019

11:48

Tommy Emmanuel is amazing in so many ways. Certainly, his virtuoso playing ability is one of the main things that put him on the map and allows him to wow fans and gain respect from fellow musicians. However, there is …

Get People to Show Up at Gigs – A Brilliant Idea

May 16th, 2019

8:26

I’m sure you’ve asked yourself this frustrating question before: What do I have to do to get people to show up at my live music events? Never mind getting them to arrive on time. How do you get them to show up at all? …

Johnny Rotten Meets Barney the Dinosaur!

May 6th, 2019

8:56

It was 1994. My band had just started some intense sessions for our debut release. At the end of one long day of recording, our bass player had to leave for a family commitment. But we still needed to record the drum …

Empowering Female Musicians: Bree Noble Interview

April 16th, 2019

48:38

Meet Bree Noble, a singer-songwriter who turned a passion for giving exposure to other indie artists into a thriving business. She hosts two podcasts, runs a membership academy, hosts the Profitable Musician Summit, and …

Indie Musician Defined: What Does “Indie” Mean?

March 22nd, 2019

9:41

What Does INDIE Mean? How do you define it? Here’s a powerful definition for musicians and creative people of all kinds, including indie music, …

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