We all scream. The Museum of Ice Cream (MOIC) is attempting to blaze a new trail in the museum world. But sometimes that’s a rocky road. First up, a chat with Madison Utendahl, MOIC’s Head of Content and Social. Closing out the show, and for an entirely different take on the emergence of “Instagrammable” or “Pop-Up” museums, we call up Amanda Hess, Critic-at-Large for The New York Times.
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