The Muscle Intelligence Podcast empowers men with the skills, habits, beliefs and processes to lead from the front. After spending more than 25 years in the health and fitness industry, Ben has done the research, coached, worked with or spoken to the best in class, and distilled it down into actiona… read more
With all the unhealthy, unethical meat being produced and distributed in the US, the time is ripe for people to start doing things differently. Enter Belcampo, a company that is revolutionizing meat for the wellbeing of people, animals, and the planet. Today we have their co-founder and CEO, Anya Fernald, on the show to talk about her life story and the evolution, ideals, and practices of Belcampo. We kick things off by hearing some context behind Anya’s philosophy. She details her childhood influences and hobbies, and how she fell in love with essential eating and sustainable farming while traveling through Europe learning to make cheese as well as about the practices of traditional agricultural societies. We hear about how this contrasted with her experience of the terrible food culture back in The U.S., leading her to start practicing regenerative farming and eventually founding Belcampo. Anya gets into the practices that make Belcampo different from conventional factory farms, also talking about how they are sequestering carbon, and spreading their approach to farming by partnering with local ranchers. Next up, Anya shares more about the evolution of the company from its roots as a restaurant and butcher evangelizing for wellness, also getting into the exciting new avenues for growth that lie ahead for them! For all this and much more from a true visionary in the field of sustainability, be sure to tune in!
Thank you to our awesome show sponsor, makers of Ben’s favorite grass-fed collagen and powdered MCT: BUBS, a company making just a few extremely high-quality products and giving back a whopping 10% of their sales to charity. Ben uses their powdered collagen and MCT in his coffee every morning. Use the code MUSCLE for a full 20% off your purchase HERE.
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