Some people love car shopping… Others dread it. But like any industry, technological advancements have changed the landscape. When trading in an old vehicle, it used to be hard to really know what a good price might be. But for years now, you could look up comparable cars on the market, controlling for trim level, mileage, condition, and more. Some online services tell you what the dealer’s costs might be for a new car to help you negotiate with more confidence. But many people just don’t like to negotiate, and at the same time they certainly don’t want to feel like they are leaving money on the table. I had a very interesting conversation with Chris Pfaff, the CEO of Pfaff Automotive Partners who operate almost 20 locations in most major cities in Canada, selling a wide variety of cars, from McLaren and Pagani, to Porsche, Toyota, Volkswagen, and more. His company launched what they called The Future Retail Model of buying cars in late 2019. No haggling. Their best price is offered first. Take it or leave it. And it’s been very successful. Chris explains the reason for the new model, whether his competitors like it or not, how his sales team reacted, and provides some thoughtful insights into the world of buying and selling cars.
I need to point out that this interview was originally recorded BEFORE COVID-19, back in January of 2020. I had delayed publishing the podcast as it was originally scheduled for March 2020, but large parts of the country were being locked down at the time. Anything not Coronavirus related was just not on people’s minds. Well, we’re hopefully starting to see light at the end of the tunnel. And perhaps more people will be in the market for a vehicle in the near future, so now seems like a better time to release this episode.
Pfaff Auto website
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