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More than a Few Words

983 EpisodesProduced by Lorraine BallWebsite

A marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

14:56

#167 Where did JC Penny Go Wrong?

JC Penny has been in business for 100 years.  Cleraly they did a lot of things right over the years to stay in business as other retailers have come and gone.  But these days, they are struggling as they try to be something they are not. 

  What would you do to turn the situation around?  Well Allison and Lorraine certainly have some ideas for them. 
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