Cover art for podcast More than a Few Words - a Marketing Conversation

More than a Few Words - a Marketing Conversation

499 EpisodesProduced by RoundpegWebsite

This marketing podcast features brief conversations with marketing professionals from around the world. Practical tips in quick bites for business owners.

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#593 The Digital Economy

May 13th, 2021

10:06

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox

When I started my …

#592 Yes, And

May 9th, 2021

1:37

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#591 Content Calendar

May 6th, 2021

11:12

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

When it comes to content marketing, the process is key.  Without structure, you are always chasing the program instead of …

#590 Do It Yourself Video

May 4th, 2021

9:57

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox

These days, video is …

#589 Branding Your Team

May 2nd, 2021

1:33

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#588 Introduction to Enneagrams

April 29th, 2021

8:58

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox

 

As a business …

#587 Build Real Relationships

April 27th, 2021

11:20

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

Our guest, Thomas Libby spends a lot of time on LinkedIn. And the time pays off, because he uses the platform to help people …

#586 Are You Ready for Gen Z?

April 25th, 2021

1:24

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#585 Sales Stories

April 22nd, 2021

10:53

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

I love a good story.  I love to listen to a good story and tell one.  Stories are a valuable element in building your …

#584 Home Court Advantage

April 18th, 2021

1:51

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host

#583 Widen Your Reach with Online Courses

April 15th, 2021

10:33

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

As a small business owner, particularly if you are in  …

#582 404 In Style

April 11th, 2021

1:19

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

581 Capture Attention of Web Visitors

April 8th, 2021

8:55

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

If you are like most business owners you want your website to be attractive and functional.  This week we chatted with Wayne …

#580 Go Where Your Customers Are

April 4th, 2021

1:32

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#579 Generate Leads with LinkedIn

April 1st, 2021

9:55

When it comes to generating leads from LinkedIn, our guest  Susan MacConnell thinks most people make several critical mistakes. 

1 - Trying to …

#578 Blow Up Your Website

March 28th, 2021

1:17

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#577 You Are Not Your Business

March 25th, 2021

11:00

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

As a business owner, sometimes it is hard to figure out where your business ends and you begin. It can be challenging to …

#576 Raise Your Price

March 23rd, 2021

10:58

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

You are not charging enough for your products.  If you are like most business owners you make the mistake of looking at your …

#575 Are You Next Door

March 21st, 2021

1:42

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#574 Why People Unsubscribe

March 18th, 2021

9:20

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

You work hard to build your email list and it is …

#573 Get More Done in LessTime

March 16th, 2021

9:39

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball

Everyone wants to do more than just work in their business. The challenge for small business owners is how to find the time …

#572 Every Ad Deserves a Destination

March 14th, 2021

2:03

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#571 LinkedIn Stories

March 11th, 2021

9:14

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.

 

Introduced in September 2020, LinkedIn Stories offers entrepreneurs …

#570 Cost Effective Video

March 7th, 2021

1:39

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#569 Welcome Readers in Three Easy Steps

March 4th, 2021

9:38

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.

When someone subscribes to your email list your first communication …

#568 What if Facebook Goes Away

February 28th, 2021

1:13

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#567 Collaboration Tips

February 25th, 2021

12:40

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

#566 Compelling Calls to Action

February 21st, 2021

1:22

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#565 The Keys to Attracting More Clients

February 18th, 2021

10:25

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

According to Andrea Petrone, attracting clients starts with three …

#564 What is a Customer Worth

February 14th, 2021

1:18

Today I want to talk about what a customer is worth because I think all too often business owners look at what a customer's spending today and see that as the only value of that customer. But if you're in a business …

#563 The Line Between Sales and Marketing

February 11th, 2021

11:47

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Where does marketing end and sales activity begin?  These days, the …

#562 Do What You Love

February 7th, 2021

1:29

If you’re like many business owners, you started your company to do something you enjoyed. Maybe you were a chef and you started a restaurant, or a doctor who wanted to take care of people, or a marketer who …

#561 The Elevator Pitch

February 4th, 2021

13:18

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

 

You have only a few moments to make that great first impression …

#560 Winning Niche SEO

January 31st, 2021

1:29

The marketing podcast, More than a Few Words is hosted by Lorraine Ball and features brief marketing tips and conversations with professionals from around the world. 

Okay, so you’ve launched your new website and …

#559 Attracting Clients with an Irresistible Offer

January 28th, 2021

10:24

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Before you can create an irresistible offer, you have to have a clear …

#558 Create Common Goals

January 24th, 2021

5:04

When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is …

#557 Create Authentic Connections with a Bit of Personality.

January 21st, 2021

10:40

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

These days there is a lot of noise out there. With the increasing …

#556 The 90-Day Marketing Plan

January 19th, 2021

12:16

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Good marketing starts with the basics.  You need to have a plan.  …

#555 Engaged Community

January 17th, 2021

1:36

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#554 Become a Personality Brand

January 14th, 2021

12:20

he weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

These days everybody's trying to present themselves as an expert. So …

#553 Heart Centered Business | Violette de Ayala

January 12th, 2021

11:15

The podcast More than a Few Words is hosted by Lorraine Ball and features conversations with marketing professionals from around the world.

A heart-centered business has purpose and intent, connected to your superhero …

#552 Content Authority Builds Over Time

January 10th, 2021

1:26

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#551 Why You Need to Conduct Research

January 7th, 2021

10:55

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.

Many business owners assume they know the answer. They believe they …

#550 Let Sales and Marketing Work Together

January 5th, 2021

11:55

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

This week we explore the importance of sales and marketing working …

#549 Who is your Business Plan for?

January 3rd, 2021

1:43

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host …

#548 Simple Stress Relief

December 31st, 2020

11:24

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Handling the mental health challenges (mostly stress, anxiety, and …

#547 Asymmetrical Web Design

December 27th, 2020

1:15

I happen to love things that are quirky and a little off balance. That should come as no surprise considering the fact that I named my company …

#546 Look Before you Leap

December 24th, 2020

10:23

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Look Before You Leap Question to ask before you start your business.

#545 Company Values

December 20th, 2020

1:29

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#544 Bring a Little Personality

December 17th, 2020

10:52

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

 

So often small businesses make their web copy and marketing …

#543 Mobile First

December 13th, 2020

1:18

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#542 Story Pad With Geoffrey Klein

December 10th, 2020

11:11

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

These days, we're not doing a lot of face to face interactions with …

#541 Where Do Content Ideas Com From

December 6th, 2020

1:12

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#540 Relationship Centric Marketing

December 3rd, 2020

11:39

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

 

We are living in a relationship centric era.  Long gone are the …

#539 Traffic Sources

November 29th, 2020

1:26

Often when I talk to business owners about their Google Analytics, they focus a lot of attention on how many people came to their website, how many unique visitors, and what their bounce rate was.

They miss  some of …

#538 Doing LinkedIn Right

November 26th, 2020

10:52

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.

 

As more and more people are working from home, physical networking …

#537 You Can't Buy Permission Based Lists

November 22nd, 2020

1:24

If you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. And the lists are relatively current, and you can …

#536 PR Tips

November 19th, 2020

10:48

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.

#535 Position Statement

November 15th, 2020

1:29

Why should I buy from you in a cluttered marketplace with many companies all claiming be able to solve a problem that a customer has? How do you …

#534 SEO For Everyone

November 12th, 2020

10:22

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

#533 Customers Don't Watch Ads

November 8th, 2020

1:18

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#532 Absolute Marketing

November 5th, 2020

10:51

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

 

Creating great marketing content takes a while It is important, …

#531 - Customers are Ready to Buy From You

November 1st, 2020

1:26

Did you know that 57% of all purchase decisions are actually made before a customer ever talks to a supplier.

The marketing minute is a shorter …

#530 How to Improve Email Engagement

October 29th, 2020

14:25

More than a Few Words,  a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world. 

This week,  Shane Barker joined us for a conversation about email …

#529 Content Marketing Defined

October 25th, 2020

1:33

These days, it seems like everyone is talking about content marketing. But what is it really?

The marketing minute is a shorter version of the …

#528 Overcoming the Content Hurdle

October 21st, 2020

12:37

More than a Few Words,  a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world. 

This …

#527 Lessons from Late Night Advertising

October 18th, 2020

1:19

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#526 -Tips for Getting Started with Brett Shapiro

October 15th, 2020

5:02

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Getting Started

These days a lot of people who never thought they …

#525 Invite Me In

October 11th, 2020

1:21

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#524 Marketing With Heart

October 8th, 2020

10:24

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Many business owners think marketing is all about tactics and …

#523 Geofencing

October 4th, 2020

1:20

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#522 Get More Done By Doing Less

October 1st, 2020

11:14

The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around the world. 

Get More Done by Doing Less

Many people assume they need …

##521 Shout a Little

September 27th, 2020

1:19

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, …

#520 The Agile Process with Connie Steele

September 24th, 2020

10:36

The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around …

#519 Live Chat Tips

September 20th, 2020

1:15

In an age where most people would rather text than talk, we've seen a dramatic rise in live chat features on websites. And while sometimes I get …

#518 Make a Great Second Impression

September 17th, 2020

9:12

Each week host Lorraine Ball and her guest have a marketing conversation for business owners.  This week the topic is how to make a great second impression.

Our guest, Janice Porter explains that it starts with being a …

#517 The Short Letter

September 13th, 2020

1:19

My uncle used to say that he was going to write me a short note but didn’t have time, so he wrote me a long letter instead.  When you are limited in …

#516 Work From Anywhere

September 10th, 2020

11:33

Each week host Lorraine Ball and her guest have a conversation for business owners.  This week the topic is how to work from anywhere.

2020 has been an interesting year.  It has created lots of challenges for business …

#515 Building Habits

September 6th, 2020

1:35

If you are like me, you have that one thing that you always put off, it's something that has to get done. But there is always something else more important that gets in the way.

It is time to break the cycle of guilt …

#514 Build Your Dream Team

September 3rd, 2020

11:50

Why build a dream team?  On the one hand things are so much simpler when it is just you.  On the other hand, when it is just you, then you are wearing all of the hats, all the time.  You have to do everything. If you …

#513 Click This

August 30th, 2020

1:09

The internet is filled with calls to action. Everywhere you go, there are brightly colored buttons commanding you to read more, get the content, …

#512 Transitions

August 27th, 2020

11:23

A wise man once said, there is nothing so constant as change. That is especially true when you are a business owner. The key to success is often identifying opportunities to pivot and being brave enough to make the …

#511 Celebrity Marketing

August 23rd, 2020

1:18

Celebrity endorsements aren’t new. I mean, they’ve been around for a really long time as far back as the 1760s, when producers of pottery in China …

#510 How to Work with Your Spouse

August 20th, 2020

9:27

People often ask me if I work with my husband.  And I politely explain that I would rather remain married, than try to navigate that challenging …

#509 Blogging Checklist

August 16th, 2020

1:22

A few thoughts to start your blogging checklist.

I am a big fan of blogging because I think it can be a very powerful part of your overall …

#508 Become an Expert | Mark Dunsmore

August 13th, 2020

11:10

This week our guest Mark Dunsmore explains the best way to become an expert in your niche is not to try to learn everything about your industry.  You don't have to be a superpower in the industry and teach everything …

#507 Natural Language

August 9th, 2020

1:26

If a prospective customer went to Google to look for a business like yours, what words would they use? Your website must contain those words. They …

506 Customer Experience

August 6th, 2020

9:46

When people throw around the term customer experience, what are they really talking about? They're talking about the experience that customers go through when interacting with your brand.  It is not just a single …

#505 Why You Need An SSL

August 2nd, 2020

1:22

Every day when you leave your home, you lock the door and you take your keys. That's what you do to protect your home. 

 

As a business owner with a website, you need to lock your website to protect that as well. To …

#504 Judgement vs Curiosity

July 30th, 2020

11:39

It is human nature to be judgmental, to look at things which are different and judge them good or bad.

 

What is the difference between judgement and curiosity?  Actually, they're two sides of the same coin.  They …

#503 Meme This

July 26th, 2020

1:16

In this week's Marketing Minute, we look at the art of the Meme

 

If you’ve been using social media for any length of time, you’ve probably seen a …

#502 Productively Working Remotely

July 23rd, 2020

14:00

This week's guest Robby Slaughter discusses the pros and cons of remote work.  He shares tips on how to make  working remotely more productive without allowing it to take over your life.

 

Stop using the phrase wok - …

#501 Advertising for Repeat Business

July 19th, 2020

1:19

Remember when everyone thought the internet was free, you could put your message out there and suddenly traffic came to your website? It was like …

#500 - Throwback Thursday with Allison Carter

July 16th, 2020

14:52

Ten years ago, More than a Few Words was in its infancy. We tested a lot of formats, short programs, live broadcasts, and interviews with marketing professionals.

And for about a year, simply the show was comprised of  …

#499 Welcome Visitors to Your Website

July 12th, 2020

1:01
Today, I want to start with a simple question. Is your website ready for company? Think about when you invite guests over to your home, you take a …

#498 Why Web Copy Matters

July 9th, 2020

11:59

Everyone wants their website to  look awesome, with interesting pictures and cool animation. Unfortunately, none of that matters if the words don't …

#497 The Gain Headline

July 5th, 2020

1:07

When you're trying to get someone's attention, get them to open your email, or click on a link from social media, you have to be able to tell them what's in it for them.  You need to use what's called a Gain Headline.

#496 No Daddy!

July 2nd, 2020

11:13

Some web hosting firms are definitely better than others.  While they were once your very best choice, these days we find ourselves saying No Daddy to GoDaddy. 

#495 The Pain Headline

June 28th, 2020

1:10

When someone stumbles across your content or social media or it’s dropped into their inbox, you have just a few seconds to make them care enough to click and read more.

With so much information thrown at potential …

#494 Five Most Common Web Design Mistakes

June 25th, 2020

10:49

Building a website is easy, but building it correctly is not.  In this episode Sam Moss of the 1Click Agency shares the five most common web design …

#493 Healthy Conflict

June 21st, 2020

1:26
Wouldn't it be nice if we all just got along? Well, that seems like a nice idea. But when it comes to running a business, you can't eliminate …

#492 Visual Communications

June 19th, 2020

8:56

We are living in a visual world. And as a brand, every image you choose has to support the message you want customers to receive. 

Jennifer Riley Simone of Fresh Figs Marketing joined me for a conversation about how …

#491 Web Performance Review

June 14th, 2020

1:20

Why You Should Conduct Web Performance Reviews

If you have employees, you're probably conducting performance reviews on a regular basis, evaluating …

#490 - The Company You Keep

June 12th, 2020

11:13

In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website.  These days, …

#489 Make it Personal

June 7th, 2020

1:37

Let's face it, everyone wants to feel special. When you walk into a coffee shop and you're greeted by name, or a waitress remembers that you like your eggs over easy before you order, you feel at home. And the next time …

#488 Why Reviews Matter

June 6th, 2020

15:44

Why do reviews matter?  Part of the answer to that question lies in the psychological phenomenon of social proof. We look to others for advice and …

#487 I Can Do That

May 31st, 2020

1:51

“I can do that,” I said calmly, as I looked across the table at a potential client.  All the while in my head, I could hear a loud frantic voice …

#486 Bringing a Voice to Your Business With Twitter

May 29th, 2020

10:45

Since starting my first Twitter account in 2008, I've had a love hate relationship with the platform. It's fast moving and entertaining.  There are …

#485 Make New Friends

May 24th, 2020

1:34

Nobody told me when I was a kid how much harder it was going to be to make friends when I got older. Changing jobs and moving to new cities, I always …

#484 Build an Audience of Raving Fans

May 22nd, 2020

12:32

Want to grow your business from zero to 1000 fans?  Start by asking people what they want from you. Sounds simple, right? But that's exactly what my guest Josh Tapp, The Lucky Titan,  said he did to grow his business.

#483 Who is Your Target Customer

May 17th, 2020

1:15

Let’s face it, everyone is not your customer. Even if you sell the most basic of products like crackers or toilet paper, some people will like your …

#482 How to Use Instagram Stories to Grow Your Business

May 15th, 2020

12:33

Think Instagram is just for pretty pictures of food, fashion and flowers will think again. With Instagram stories, your business can deliver relevant messages to an audience that really cares. Our guest today Bobbi …

#481 What Do Your Customers Call You?

May 10th, 2020

1:17

Have you noticed that everyone seems to be changing their name lately? I mean, every time I turn around, Dunkin Donuts is now Dunkin and Weight Watchers is WW, Burger King is trying to slide in there with BK.

What's …

#480 Crisis Content Planning

May 8th, 2020

9:05

Let's face it, things happen. Businesses take twists and unexpected turns. But are they really all that unexpected? In today's conversation, Sam and I talk about how you can proactively plan for the crises, you know, …

#479 What Marketing Can't Do

May 5th, 2020

12:54

Wouldn't it be great if your marketing could get people to buy from you? Unfortunately, as our guest Chris Hoyt explains, that's not how marketing …

#478 Patience

May 3rd, 2020

1:23

The Marketing Minute: Patience

Let's talk about patience, because that is something  small business owners typically don't have.

We start our businesses with grand plans.  We go out and start marketing our product and …

#477 Personalize Automated Messages

May 1st, 2020

10:11

The problem with automated marketing is that well, it feels automated. There's a not quite human sound to the way those emails and chat bots respond to questions from real customers. Your challenge is to humanize your …

#476 Property Tax Management

April 28th, 2020

8:26

Today's conversation is a bit of a departure for us, but it is such an important topic, property taxes. I know , nobody wants to talk about property taxes. But  if you don't talk about it, and you don't think about it, …

#475 Email vs Social Media

April 26th, 2020

1:17

Is email marketing or social media a better tool for your business. The truth is, it’s not an either or situation. Each of these marketing tools has …

#474 Rich Snippets

April 24th, 2020

9:16

What is a rich snippet? 

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is …

#473 Marketing Automation

April 21st, 2020

11:57

What if you had an employee who could be hard at work as you were doing something else. Sounds wonderful, right?  Well that is the idea behind …

#472 Do What You Love

April 19th, 2020

1:37

If you're like many business owners, you started your company to do something you enjoyed. Maybe you were a chef and you started a restaurant, or a doctor who wanted to take care of people, or a marketer who enjoyed the …

#471 - Simple Texting Tips

April 17th, 2020

10:14

These days inboxes are overloaded and social media news feeds are controlled by the platform algorithms.  So, as a small business owner how do you …

#470 Marketing Super Heroes Need a Strategy

April 14th, 2020

11:30

If you have ever read a comic book you know that the Super Hero has amazing powers, but also the one critical weakness.  Business owners are marketing super heroes with amazing skills and talent, but weakness which can …

#469 Do You Have a Business Map?

April 12th, 2020

1:22

Do you have a plan for your business? I don't mean a vague generic, "Yeah, we kind of want to do this." I mean, a specific plan that outlines the steps that you're going to take to reach your goals.

If you're like many …

#468 Ditch the Pitch

April 10th, 2020

12:55

The next time you go to a networking event, ready to launch into your hard sell pitch stop and try something new.  Don't ask the same tired questions.  Instead, our guest Patti Farmer suggests three quick questions …

#467 What is a Customer Worth?

April 5th, 2020

1:09

Small business owners are often very short sighted when they consider the value of a customer, looking only at what they are going to spend today and maybe in the the years to come.

But if you delight that customer, …

#466 Attracting the Right Candidates

April 3rd, 2020

11:30

Are you looking to expand your organization?  If its a struggle to find qualified candidates. you might need to change your focus.

Typically the focus is on the candidate.The hiring company tells them to change their …

#465 Dealing with Meetings You Can't Stand.

March 31st, 2020

12:15

Does your heart sink when someone suggests having a meeting to discuss something?  If you are like me, you have attended so many bad meetings, that it is hard to be excited about the prospect of another one. 

But Dr. …

#464 Look at Your Website

March 29th, 2020

1:20

This is a marketing minute with Lorraine Ball. When was the last time you updated your website? If the answer is more than two years ago, you're doing a disservice to yourself and your customers.

You are not providing …

#463 - Marketing Starts with Strategy

March 27th, 2020

11:31

Great marketing starts with a strategy and a great strategy starts with questions.  What do you do if you don't know what to ask? Well Limehub

#462 Build Trust with Content

March 24th, 2020

11:29

If you want to encourage someone to buy from you, tell them how to solve their problem without you.  That might sound crazy, but our guest John Welch …

#461 The Fairy Tale is Over

March 22nd, 2020

1:37

Content answers the questions customers have as they're trying to decide if they want to do business with you.

Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the …

#460 Contagious Content

March 20th, 2020

6:04

Contagious content is something that SOME people will find so interesting they will be unable to resist the urge to share it. Andrea Breanna, the founder of Rebel Mouse explains we share things  because we want to show …

#459 Sell More By Giving Away Free Stuff

March 17th, 2020

10:55

It may sound crazy, but this week's guest Dr. Shirag Shemmassian says you can actually sell more when you give away free stuff.  He sat down with …

#458 - What People Say

March 15th, 2020

1:27

This is a quick marketing tip from Lorraine Ball host of More than a Few Words. Here's an interesting statistic. More than 88% of online shoppers incorporate reviews into their purchase decision. Why? Because people are …

#457 Resolving Conflict

March 13th, 2020

12:10

Ken Cloke is a conflict resolution expert.  In this conversation with Lorraine Ball he shares some very simple tactics you can employ to diffuse a …

#456 2020 Marketing Trends

March 10th, 2020

13:37

If you want insight into hot marketing trends, it is best to ask more than one person.  That is exactly what Melanie Allen and Meghan Martin of Green Loop Marketing did.  They reached out to nine marketing professionals …

#455 Social Media Chef

March 8th, 2020

1:37

Marketing Tip from More than a Few Words

My husband is an amazing cook. He reads recipes and comes up with his own variations, blending and layering ingredients in new and delicious ways. And even though he's amazing …

#454 Communication Styles

March 6th, 2020

14:52

Imagine stepping on to an elevator and the person inside greets you warmly and begins to engage you in a conversation.  Does the prospect of that conversation make you smile or horrify you?

The answer will depend on …

#453 Why You Need to Write a Book

March 3rd, 2020

11:42

If you want to be a consultant, you need to write a book.  You may not be a best selling author, you don't have to be.  The purpose of this book is …

#452 How to Turn Relationships into Revenue

February 27th, 2020

10:50

Denise Praul is the owner of Whiteboard Learning a training company that provides referral marketing training to service based business people.  Her …

#451 Be a Better Writer

February 25th, 2020

10:42

In an effort to dominate on social media and in SEO businesses are churning out lots of content.  Unfortunately most of it is crap.  

So if you want to attract people, not just search engines, you need to be a better …

#450 Survey Says

February 21st, 2020

9:35

Ten years ago when social media was kind of a new thing.  While there was a lot of research about how big businesses were using these new tools, …

#449 Team Building Tips

February 18th, 2020

10:50

Whether you are hoping to rally your team around a strategy or resolve interpersonal issues an off-site retreat or team building session can be an …

#448 Have Fun Storming the Castle

February 14th, 2020

12:29

Sometimes, as a sales person heads out to make cold calls, it feels like they are trying to storm a castle.  They prepare to battle their way in the …

#447 Look Inward to Find the Answers

February 11th, 2020

9:21

When you face a challenging situation, before you look outward, our guest Lauralee Hites suggestion you use the process of introspection, to look inward.  

She defines introspection as the ability to examine your …

#446 ADA Compliance

February 7th, 2020

7:03

You're familiar with Braille lettering on signs and blue rimmed parking spots which make it easier for people who are differently-abled to access traditional physical brick and mortars spaces.  Now we're seeing this …

#445 Escaping the 9 to 5 with Anna Lundberg

February 4th, 2020

12:27

Ready to leave your nine to five job behind? Before you do, our guest Anna Lundberg suggestions you think about the following five elements necessary …

#444 Communicating with Impact

January 31st, 2020

12:35

We talk, write and create messages all day long. But do our messages actually create the impact we're looking for?

That was the topic of the conversation with Patrick Donadio. We discussed a six step process for …

#443 How to write great employee profiles

January 28th, 2020

8:10

Before we get into the how, let’s talk about the why. Well, the easy answer is that employee profiles are great content! They are the perfect …

#442 Are you ready for a virtual assistant?

January 24th, 2020

11:24

As a business owner,  every day you make choices about how to spend your time, dividing it between the mundane things that have to get done, and the interesting things that move your business forward.

If you find that …

#441 Mindset, Strategy and Action

January 21st, 2020

12:48

Being a successful business owners depends on lots of things, but this week's guest Henriette Danel says it starts with just three things.  Mindset, …

#440 Time for a Content Calendar - Sam Von Tobel

January 17th, 2020

9:38

Great content does not happen by accident. The more planning you do up front, the better your results will be. In this episode, Lorraine sat down to …

#439 Where do great stories come from?

January 14th, 2020

11:28
4-time Emmy award winner, Laura Bucker joins Lorraine for a conversation about stories.  How to pull the details from someone to build a story that …

#438 Expose and Close with Charlie Cina

January 10th, 2020

11:49

A cold call should really be called a new call because your goals is simply to build a new relationship.  Start the conversation with your power …

#437 Ten Years of More than a Few Words

January 7th, 2020

9:43

On January 7, 2010 we published the first episode of More than a Few Words on Podbean.  We had no idea how where the journey would take us, but we …

#436 - When Employees Make Mistakes

January 3rd, 2020

11:37

As a leader it can be frustrating when employees make mistakes but it may not be their fault.

Before you blame them, Randy Clark suggests you step …

#435 Book, Speak, Repeat

December 31st, 2019

10:32

Kerry Kathleen Heaps, founder of Book, Speak, Repeat  joins Lorraine for a conversation about becoming a public speaker.

If you want to grow your professional speaking business focus on your story.  Think about the …

#434 What Type of Networker are You?

December 27th, 2019

11:31
Awkward, Alone, and Afraid

If you are nervous and anxious when attending a new networking event and the thought of shaking someone’s “maybe unwashed hands” gives you chills, then this conversation with Raven Richardson …

#433 Don't Go with Your Gut

December 24th, 2019

9:28

If you are like most business owners you have developed a skill for making gut decisions. But my guest Dr. Gleb Tsipursky thinks that might just be the wrong way to approach your business decisions.  

The author of …

#432 Question of the Day with Robby Slaughter

December 20th, 2019

10:56

Every day for the past six years, Robby Slaughter has been asking a question of the day. Sometimes, silly, sometimes serious these questions generate responses between friends and strangers. 

I sat down with Robby to …

#431 Three Processes with Barry Magliarditi

December 17th, 2019

10:44

If you could go back and start your business over, what would you change? This week's guest Barry Magliarditi has three processes he wishes he had …

#430 Start with a Site Map

December 13th, 2019

8:01

Like the index in the back of a book, you web site map outlines all the information on your website. It is a powerful tool while you are building the …

#429 You Can't Talk Shit Done

December 10th, 2019

11:14

We have all attended meetings where nothing got done. Maybe there were great discussions, and maybe you had lots of notes when you left, but nothing changed. This week, out guest Randy Clark, the author of the new book, …

#428 The Joy Powered Workspace

December 6th, 2019

10:35

Susan White, co-host of the Joy Powered Workspace Podcast  dropped by for a conversation about creating a work environment where people look forward to walking in the door every day. 

 

About Susan

Susan White is the …

#427 Strategic Relationships

December 3rd, 2019

11:11

We all have lots of contacts, but most of the people we know are just that, contacts.  Only a small, select few are true strategic relationships for …

#426 The Art of the Freelancer with Laura Briggs

November 29th, 2019

12:07

Thinking about a side hustle?  Or maybe you have an employee who wants to do some freelance work on the side.  In this episode, we talk about the …

#425 Facebook Live - Sam Von Tobel

November 26th, 2019

9:10

Monday morning at Roundpeg, right around 11 am, we set up the camera and shoot a Facebook live video.  Why do we do it?  That's the topic of this week's episode of More than a Few words, with Sam Von Tobel, the new host …

#424 Workplace Empathy _ Lisel Mertes

November 22nd, 2019

10:53

Life happens and sometimes it is hard to keep the distruptions of your life or of your employee's lives outside the workplace. This week's guest …

#423 Social Media Planning

November 19th, 2019

9:46

When you are developing social media, where does the information come from? How do you figure out what to write?  These are questions we get asked every day as we write content for companies as different as a flooring …

#422 Making the Transition to Business Owner.

November 15th, 2019

11:13

Many of us started out as a solo entrepreneur. However, somewhere along the way the business grew and we had to make that transition from worker bee …

#421 Survive and Thrive Regardless of the Economy

November 8th, 2019

7:32

As we get close to the 10 year anniversary of More Than a Few Words, I've been digging around in my archives.  This week I've put together two episodes that both deal with small businesses and the economy. Although the …

#420 How to Get Unstuck with Andrea Liebross

November 6th, 2019

11:42

We've all been there, with so many things to do, feeling overwhelmed and stuck.  If you find yourself staring at  a to-do list that is three pages long, or a giant task between you and success, then today's conversation …

#419 The New Science of Time Management

November 1st, 2019

11:58

Robby Slaughter is a man who uses time well.  The author of five books, he dropped by to talk about his newest one, The New Science of Time Management. 

 

We can't change the amount of time we have, but we can change …

#418 Meet Gen Z with David Vogelpohl

October 30th, 2019

12:18

Just when you got used to millennials, along comes Gen Z. As these younger professionals are now entering the workforce and making their own purchase decisions they bring a very different set of experiences and a …

#417 The Help Method with Kevin Mullett

October 25th, 2019

14:15

Let's face it, most companies need a little HELP with their content.  This week, my guest Kevin Mullett shared his special forumula for content HELP. 

#416 The Entrepreneural Journey

October 18th, 2019

10:32

Today, Heneka Watkis Porter is a succesful entrepreneur.  How did she get there, and what did she learn along the way?  Listen to today's episdoe to …

#415 Live from She Podcast with JoDee Curtis and Danielle Ireland

October 14th, 2019

11:28

This is a special episode of More than a Few Words, recorded live at She Podcast, a women's podcasting event.  Lorraine caught up with JoDee Curtis of the Joy Powered Podcast and Danielle Ireland of Don't Cut Your Own …

#414 Use Events to Grow Your Business

October 11th, 2019

13:18

One to one marketing is great, but it takes a lot of time. This week, my gest Anna Osherov, an Eventologist explains that events allow you to be more …

413 Pick the Perfect Promotional Item - Dean Kapsalis

October 4th, 2019

11:25

Looking for a trade show give away or something for your team, Dean Kapsalis has a simple three step process to help you select the perfect item.

About Dean 

Our guest, Fuel Merchandise Group founder, Dean Kapsalis, …

#412 Being Unapologetic Davide Di Giorgio

September 27th, 2019

10:13

Are you constantly comparing yourself to other people to see how you measure up or are you proudly different? This week our guest David Di Giorgio thinks that perhaps cases you're suffering from "Comparanoia"

What is …

#411 StoryTelling -- Alexandra Rufatto-Perry

September 24th, 2019

11:33

Everyone has a story to tell. This week, my guest Alexandra Rufatto-Perry the owner and CEO of Practically Speaking, LLC, talks about how to use storytelling as part of your business communication.

About Alex

#410 B2B Podcasting - Bill Caskey

September 20th, 2019

11:16

Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shares why every B2B company needs one.  

About Bill Caskey

Bill Caskey writes books, records podcasts and produces videos with one intent: …

#409 The Tech of Business - with Jaime Slutzky

September 13th, 2019

11:42

Our guest, Jaime Slutzky is passionate about technology.  Since 2011 she's been helping businesses run more efficiently so their owners can spend …

#408 Indiana Originals with Mel McMahon

September 6th, 2019

12:13

Mel McMahon is on a mission to to create healthier, stronger communities and more jobs in Indiana by encouraging and facilitating greater use of independent, Indiana-based businesses.

And while that may sound a bit …

#407 She Podcasts Everywhere

September 4th, 2019

13:16

This week my guest is JessicaKupferman the co-founder of She Podcasts and the Podcasting School for Women.  We talk about the challenges of expandin …

#406 Emotional Mastery

August 30th, 2019

11:07

According to this week’s guest Liana Allison, anger is actually an emotion that we need to bring passion and creativity to life. The trick is to channel that emotion.

Liana Allison is the Australian-based founder of …

#405 - Use Your Customer Postcode - Ross Keating

August 28th, 2019

10:29

In America they are called zip codes in Australia they call them post codes.  Whatever the name, this week’s guest Ross Keating believes there are lots of ways business owners can use geographic information to target …

#404 Preventing Burnout - Dr. Ganz Ferrance

August 23rd, 2019

13:51

Burnout has been recognized as a legitimate medical issue. This week my guest, Dr. Ganz Ferrance shares his Me Method, as a way to reduce the chance that you will suffer from burnout.

From busy moms to business owners, …

#403-Managing Your Message-Jim Karrh

August 16th, 2019

12:32

What do you say when someone casually asks "What do you do? "  

Coach and professional speaker, Jim Karrh, believes that being able to answer that question in a clear, consistent and conversation manner is a distinct …

#402-Being Consistent-Barbara Stuhlemmer

August 9th, 2019

11:23

Consistency may seem boring, but according to this week's guest Barbara Stuhlemmer of Blitz Business Success creating consistent messages and processes is actually the key to business success. 

 

#401-Life by Design-Andrea Butcher

August 7th, 2019

11:56

This week's guest, Andrea Butcher of HRD Advisory Group believes you should live life by design, not by default.  Taking control of your daily …

#400 - The Greatest Hits Of MTFW

August 2nd, 2019

11:16

It is hard to believe that this is the 400th episode of More than a Few Words.  That is a lot of conversations.  Over the years, we have had some terrific guests, some serious and some silly conversations. I thought it …

#399 You are in the Leadership Business

July 26th, 2019

11:16

No matter what business you are in, if you have employees you are in the leadership business. This week our guest, Kyle Gorman of the Employer Blueprint explains how even novice managers can be more effective leaders. 

#398 Culture as a Competitive Advantage

July 24th, 2019

12:56

Joel Russell, founder of eImagine has built company by creating a culture that makes people want to come to work.

#397 LinkedIn Hacks

July 19th, 2019

11:28

Our friend, Javed S. Khan is back with part two of his conversation about LinkedIn. Today he share's some little known tips to help business owners get the most from the professional online community.  

 

Javed is the …

#396 Buy a Franchise

July 17th, 2019

10:50

Buying a franchise can be a great way to become a business owner. But be sure you look before you leap! This week, our guest Stephanie Ewing talks about her process from preliminary investigation to final purchase of a …

#395 Simple Tips for Stress Relief

July 12th, 2019

10:58

Stress is a part of the package when you start a small business. Dr Pete, stress relief expert and author of the book Lighten Your Day, says it doesn’t have to be. 

In this conversation with Lorraine he shares tips and …

#394 Sustainable Small Business

July 10th, 2019

9:34

Where should a small business start if they want to reduce their environmental footprint?  The short answer?   Listen to this conversation with Julia …

#393 Candid Conversations with Julie Kratz

July 5th, 2019

12:58

Julie Kratz knows that sometimes conversations are uncomfortable.  Maybe you need to tell a boss, coworker or subordinate that something they doing …

#392 The Challenge Method

June 28th, 2019

13:06

Lindsey Anderson, the founder of Traffic and Leads University thinks webinars are a thing of the past.  How should consultants and coaches reach new …

#391 Collaboration is Key

June 26th, 2019

11:06

Author and consultant, Charmaine Hammond shares her perspective and experiences building a collaboration network to support her business. Beyond …

#390 Reinvention with Lesley Jane Seymour

June 21st, 2019

12:23

Life is about reinvention. This week, our guest media entrepreneur, Lesley Jane Seymour shares lessons from her journey from corporate leadership …

#389 Why You Need a Business Banking Relationship

June 14th, 2019

10:26

Don't wait till you need cash for your business to go looking for a business banker!

This week's guest Stephanie Ewing of Key Bank explains why it pas to develop that relationship when you start your business.

MTFW is …

#388 Edible Social Media

June 10th, 2019

11:38

This week, Lorraine is joined by one of her social media buddies, Stephanie Daily. The conversation jumps from social media topic to social media topic with an emphasis on some restaurant marketing tips. 

Grab a cup of …

#387 Creative Democracy

June 7th, 2019

10:24

This week's guest, Arin Anderson believes we are living in an age of creative democracy.  Is that a good or bad thing?  Actually it is a little bit of both. 

 

MTFW is a production of Roundpeg, a digital agency  and …

#386 Gerard Doyle

May 31st, 2019

12:06

Which is better 1% of a big market or 100% of a small one?  Today’s guest, Gerard Doyle of Fractal Marketing believes there is way more benefit in being at the top of a small market.

MTFW is a production of Roundpeg, …

#385 5 Ways to Improve Your Profile

May 24th, 2019

12:04

In this week’s episode, Javed S. Khan shares five tips to improve your LinkedIn profile. Be prepared to stop the podcast and improve your profile …

#384 Consumer Products on LinkedIn

May 16th, 2019

10:37

LinkedIn is not just for B2B communications.  In this week’s episode Jennifer Denney of Elevated Marketing shares an example of a consumer product …

#383 Brainstorm By Yourself

May 10th, 2019

13:15

Brainstorming by yourself can feel like playing tennis alone. You hit the ball really hard and watch it fly, but it's not that satisfying because you don't get the return.

My guest Carrie Anton the author of Me, Myself …

#382 Lorraine Ball Day of Digital Preview

May 6th, 2019

5:08

Your host, Lorraine Ball will be one of 9 featured speakers in the Day of Digital Online conference.   

Listen to  a preview now, then check out her …

#380 Jasmine Jenkins Day of Digital Preview

May 4th, 2019

7:01

Jasmine Jenkins is one of the featured speakers in Day of Digital. Learn more at www.dayofdigital.com

#380 Karen Leonard Day of Digital Preview

May 4th, 2019

7:27

Karen Leonard is one of the featured speakers in Day of Digital. Learn more at www.dayofdigital.com

#379 Get A Life

May 3rd, 2019

10:35

Want more free time?  This week’s guest Matt Nettleton shares his tips for working smarter, not harder

#378 Google My Business Posts

April 26th, 2019

11:36

Bryan Caplan thinks most small businesses are missing out on the opportunity to improve their SEO and advertise their business, essentially for free with Google My Business

#377 Write for People

April 19th, 2019

9:56

Our guest, professional writer Scott Flood is passionate about writing content for human beings.

#376 Successful Business Events

April 12th, 2019

12:54

This week, our guest Grant Carlile  of the Mountains explains that a successful event is about so  much more than the food and the venue. 

 

More …

#375 Coaching Conversation

April 5th, 2019

10:42

This week business and life coach Halle Simpson talks with us about the seven steps of a coaching conversation.

MTFW is a production of Roundpeg, a …

#373 Google My Pictures With Bryan Caplan

March 23rd, 2019

10:35

This week our guest Bryan Caplan (Bryan Caplan Marketing)  talks with Lorraine  about how to spice up your Google My Business Page with Photos and Video

#374 Social Media Audit

March 22nd, 2019

9:52

This week it is two for the price of one as the Co-founders of Green Loop Marketing Melanie Allen and Meghan Martin join Lorraine Ball for a conversation about social media audits.

More than a Few Words

#372 Don't Hire a Web Designer

March 15th, 2019

27:03

This week Doug Karr dropped by Roundpeg for a conversation about why companies shouldn't hire a web designer.

#371 Niche Marketing Is Profitable

March 8th, 2019

11:25

Sometimes you have to narrow your focus to increase your profit.  In today's conversation with Laurie Knechtel of Truss Marketing we dive into the topic of how finding a niche can actually drive more business. 

 

#370 Let's Chat

March 1st, 2019

13:21

This week we spoke to Bobbi Baehne of Think Big, Go Local about how to use Facebook chatbots to deliver messages your customers will notice.

#368 It is all About Process

February 22nd, 2019

0:41

This week’s speaker, Grant Carlile believes that instead of constraining creativity, rigid process can actually set you free

 

More than a Few Words is a production of Roundpeg

#367 The Entrepreneur Mastermind

February 16th, 2019

10:21

This week our guest, Karmen Fink describes her networking / mastermind group which offers entrepreneurs a safe space to learn, grow and succeed.  

#366 How do you grow an Instagram fan base?

February 11th, 2019

13:23

Start with this conversation with Will Hardison

 

#365 High Tech Sales

February 1st, 2019

11:51

High tech products often solve problems people aren't even aware they have. So how does a salesperson convince someone to buy something they don't …

#364 Alternative Ad Words

January 25th, 2019

7:39

What do you do when a much larger, more well funded company comes into the market and starts bidding on the same ad words you want? 

Well you have two choices, pay more or get creative. In today's conversation Michelle …

#363 State of Innovation

January 18th, 2019

10:52

We are living in an era of unprecedented innovation. At the core of this explosive growth in new businesses, new products, and new ideas is the …

#362 Innovation - What it Takes to Make an Idea Succeed.

January 11th, 2019

9:53

Not all ideas are good ideas.  According to our guest Chris Hoyt, most even suck.  But even so, with the right team, and a willingness to listen to …

#361 Do you have a business map?

January 4th, 2019

6:23

If you were about to head out on a long road trip to somewhere you had never been, you would want a roadmap.  The specific outline, with milestones …

#360 Flip It Or List It. Is it Time to Sell Your Business

December 28th, 2018

10:39

As a business owner, you don't always get to spend your day doing the things you love. But if too much of your time is being spent on tasks you don't love, if you are starting to burn out it may be time to consider …

#359 Guerrilla Marketing

December 21st, 2018

10:52

Innovative, unconventional and low-cost marketing techniques aimed at obtaining the maximum exposure.

That is how Alan Silber of the Guerilla Agency describes his approach to marketing. 

#358 Internal Podcasts with Jennifer Crawford

December 14th, 2018

10:38

For the most part, we think of podcasts as a method of reaching out beyond your organization. But they can be a very effective tool for internal …

#357 Yes, You Need an SSL

December 7th, 2018

9:27

When you leave your home you lock your door.  Makes sense, right? You wouldn't want anyone to steal your stuff. But what about your website? Do …

#356 Introducing Just a Few Words

November 30th, 2018

6:43

We've added a new program to our line up. In addition to the weekly conversation with marketing professionals from around the world, we're launching Just a Few Words.  

This is a quick daily marketing tip available as …

#355 My First Dollar

November 23rd, 2018

12:08

I love talking with business owners.  I am always surprised at where their ideas came from and what they learned along the way. Well, I discovered I am not alone in that curiosity when I spoke to Heather Chastain, the …

#354 Influencer Marketing

November 16th, 2018

11:05

Many people think that influencer marketing is about paying someone to endorse your product.  While that can work, Shane Barker says there is much …

#353 Cold Audiences -Building Funnels with Facebook Ads

November 9th, 2018

9:08

Often, potential customers don't know you have what they want, or even that they want what you have.  That's ok, you can peak their curiosity with an advertisement on Facebook.

Once you have their attention, …

#352 Inbound Marketing

November 2nd, 2018

7:34

Customers can smell advertising a mile away.  That's why inbound marketing, which drives potential clients to your website looking for information …

#351 Smart Speaker Marketing with Lindsey Anderson

October 26th, 2018

11:03

47 million Americans have smart speakers in their homes.  So whether they say Hey Alexa, or Hey Google, or even hello Apple these consumers are turning to these devices every day to turn on and off other electronics in …

#350 Email Marketing with Sam and Page

October 22nd, 2018

10:38

There is more to email marketing than just sending out a simple newsletter. With segmentation and click funnel tools, they can be an integral part of …

#349 Customer Care

October 19th, 2018

6:14

After the sale, the real work begins.  Unfortunately, many organizations do not have a specific process for a smooth handoff between the sales and execution teams. 

Amy Woodall explains that without a well-defined …

#348 Get your company ready to sell

October 12th, 2018

10:17

Thinking about selling your business? It doesn't happen overnight.  As Ryan Parshall of Peterson Acquisitions explains there is a lot of work to do before you are ready to sell. 

The good news, you can start working on …

#347 Warm Audiences - Building Your Sales Funnel with Google Ads

October 5th, 2018

10:44

What if you could put your product or service in front of a prospective customer just as they are thinking about buying? 

With Google Adwords you …

#346 Why You Should Host Your Own Conference with Jennifer Crawford

September 28th, 2018

12:12

Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge .

Planning an event for 200 or frewer …

#345 Non-Technical Ways to Improve Your Site

September 21st, 2018

7:45

You don't need to be a WordPress wizard to craft a quality site. Content is key to getting your message across, and you shouldn't just focus on your …

#344 Trade Show Tips with Randy Clark

September 14th, 2018

11:29

Trade shows are overwhelming. There are so many people to talk to, products to look at, and business cards to hand out. It seems easy to get lost in the flurry. You need to stand out. What are some things you can do to …

#343 Meet the New Kid

September 7th, 2018

8:33

A new workplace brings with it a whole set of challenges. It can be intimidating being in a foreign space with a completely new set of coworkers. …

#342 Goals and Stepping Up with Melanie Gaston

August 31st, 2018

8:58

Adapting to change can be difficult, not just in the work-place. What do you do when you're suddenly thrust into an unfamiliar position? You can …

#341 IHOP - IHOB - What were they thinking?

August 24th, 2018

9:43

In the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again. Was this savvy marketing or a silly prank gone hopelessly wrong? 

Page Jones

#340 The ISBDC - What Business Owners Need to Know

August 22nd, 2018

11:37

Indiana is taking bold steps to introduce Hoosiers to the World, and the World to Indiana. Through the ISBDC (Indiana Small Business Development …

#339 Digital Accounting Revolution

August 17th, 2018

10:25

For generations, accountants relied on handwritten ledgers, carefully written recording every transaction generated by a business.  Then came …

#338 Are You Verified?

August 10th, 2018

6:32

If you have been paying attention to changes on Facebook lately, you will notice blue and grey check marks appearing next to company listings.  These …

#337 Should You Fly a Rainbow Flag?

August 3rd, 2018

6:56

When June rolls around, suddenly everything gets a bit more colorful. Rainbow flags adorn porches and automobiles. It's very tempting to hop on the …

#336 Pearl Pathways - Web Design Tips

July 27th, 2018

12:29

This week, Lorraine talks with Waylon Wright and Diana Caldwell of life science company Pearl Pathways about their web design process.  If you have a company which sells expertise, not products, this episode is a must …

#335 To Meme, or not to Meme.

July 20th, 2018

9:30

Memes are almost synonymous with the internet. Memes are a constantly changing inside joke, shared by millions and distributed via the web. They can be inclusive or exclusive. They serve as commentary on shared …

#334 What Every Landing Page Needs

July 13th, 2018

8:43

While some people come to your website to browse, the vast majority come for a purpose. They are looking for a specific piece of information or resource.  Custom, landing pages help visitors find exactly what they are …

#333 Network Your Employees with Hazel Walker

July 11th, 2018

11:02

Everyone has a network. it is comprised of family members, friends, and former coworkers. Some people have large networks, and others have smaller, supportive groups, but every one of your employees has a network. 

As …

#332 Click Bait Isn't Necessarily Bad

July 6th, 2018

11:11

No matter how interesting your content is, if you miss the mark with your headline, no one will read it.  

In today's conversation, Allison Carter and Lorraine Ball talk about the art of a headline, why writing …

#331 Probably Pinterest with Dana Nelson

June 29th, 2018

10:30

If your products or services aren’t represented on Pinterest, you could be missing out on a growing stream of potential customers. Discover the ins …

#330 The Ideal Interview

June 27th, 2018

10:09

Part of what makes a podcast interesting is the skill of the interviewer.  Professional podcaster, Jen Edds boils down the process of preparing for …

#329 Saving Money on Google Ads

June 22nd, 2018

10:34

Google is always happy to help you spend more money.  They will always show you new ways to do more with your advertising.  That's how they generate $17 Billion a quarter. 

While you can spend more money, the question …

#328 Creating Content with Jennifer Riley Simone

June 20th, 2018

12:01

The first step to creating really interesting and relevant blog content is to release the idea that the blog is about you and your business. It isn't. 

As Jennifer Riley Simone, founder of Fresh Figs Marketing …

#327 Focus!

June 15th, 2018

12:37
"You will not get everything done"

For business owners overwhelmed with a long task list, that is the message business Coach CJ McClanahan wants them to hear. Once you accept the idea that some things are just not going …

#326 Video with Melanie Gaston

June 13th, 2018

11:23

Businesses of all sizes can benefit from video media. If you're thinking about adding video into your marketing strategy, might start by looking at what other people are doing.

Look for trends and styles which stand …

#325 Google Your Business to Success with Erin Bemis

June 8th, 2018

13:02

Google My Business has evolved a lot over the years. If you have it, maybe you're not using it to the fullest. Everything in marketing is about …

#324 Measuring Marketing & PR with Page Jones

June 1st, 2018

8:41

What is the difference between marketing and PR? They're basically the same thing, right? Well, kinda. But not really.  As Roundpeg's Page Jones to explains PR is focused much more on the top of the funnel, while …

#323 What Your Designer Owes You with Cherilyn Juris

May 25th, 2018

8:15

Whether you're working with a complete stranger or your best friend, there are a few things you should expect when embarking on a design project. …

#322 What is GDPR and Why Should I Care?

May 22nd, 2018

8:35

Has your inbox been flooded with  “Improvements to Our Privacy Policy” emails? It isn't an accident. Most global websites are scrambling to come into …

#321 Social Story Telling with Jason Falls

May 18th, 2018

11:22

Storytelling has always been a part of marketing. But how do you tell a story in 140 characters, or with just one image?  Jason Falls thinks social …

#320 Twitter Chat with Carol Stephen

May 11th, 2018

10:02

Twitter is a social network, which means that you should be interacting with other people and brands. One of the best ways to have a conversation and …

#319 Web Design tips with Peter Wolfgram

May 9th, 2018

10:08

Is your site showing signs of age? Like deciding when to get a new car, it may be unclear if you should throw more money at your website or go for a …

#318 Password Tips with Simon Efroymson

May 4th, 2018

7:06

Keeping your things secure in the digital world can be scary. A good password can help a lot. If your passwords look like a cat walked across a keyboard, you may not be as secure as you think. 

Join Roundpeg's Lorraine …

#317 Start Your Podcast Today

April 27th, 2018

10:20

Jen Edds is the Brassy Broad in charge.  She is a musician, a podcaster and the founder of Brassy Broadcasting, a podcasting coaching company.  She helps ordinary business owners find their voice on this growing …

#316 Integrated Marketing with David Fischer

April 20th, 2018

10:30

When does 1 + 1 = More than 2?  When you are adding the power of multiple marketing channels together.. 

Each piece of your marketing delivers …

#315 What's Next for Facebook?

April 14th, 2018

8:53

With new details emerging almost every day about the Facebook data breach founder Mark Zuckerberg is apologizing, a lot.

This isn’t the first time 

#314 Chatting with Javed S. Khan

April 13th, 2018

10:37

More than a few Words goes global as Lorraine chats with Javed S. Khan., the owner of Empression, a Marketing Services Company based in Toronto, Canada about video messaging.

Just like their American counterparts, …

#313 Do You Own or Rent Your Contacts?

April 6th, 2018

9:01

Do you own your contacts?  If you are building a community exclusively on social media, the answer to that question is actually no.  You are simply …

#312 Twitter Tips

March 30th, 2018

13:41

Twitter can be hard. Having a successful Twitter account is all in the details. Love it or hate it, Twitter is a great tool for business. Thankfully …

#311 Using Facebook Live to Beat the Algorithm

March 23rd, 2018

11:49

Earlier this year, Facebook announced that they will be refocusing their social media platform on the individual. But what does this mean for businesses, small and large?

It's time to start rethinking the way in which …

#310 Time for a Rebrand

March 17th, 2018

6:00

Branding. It's not just who you are, it's how you present yourself. Is your current brand doing everything it can? When should you start thinking …

#309 Managers and Leaders

March 16th, 2018

10:41

Tune in with Lorraine of Roundpeg and Randy Clark while they explore what it means to be a good leader.

Great leaders aren't born. Sure, some are born with more of an aptitude for socialization, but this doesn't mean …

#308 Crisis Communication with Jennifer Crawford

March 9th, 2018

12:45

In today's episode, Lorraine and Jennifer from Social Media Rescue talk about what to do on social media when things go wrong.  

Mistakes are inevitable. Things will go wrong.  Don't wait until the moment a crisis …

#307 Putting Lipstick on a Pig with Sara Mannix

March 2nd, 2018

11:25

There is an old expression, that you can't put lipsitck on a pig.  Basically there are some things which are too ugly to fix with a little makeup.  …

#306 Advanced LinkedIn with Cathy Cain-Blank

February 23rd, 2018

10:27

In the second of a two-part series, Lorraine and her guest Cathy Cain-Blank of CC Marketing and Communications dive deeper into Linkedin.  If you are ready to ramp up your LinkedIn profile, this program is for  you. 

#305 One Philosophy with Ellen McDowell

February 16th, 2018

12:57

Do you show up every day, knowing that you will make a difference in someone else's life? You have the potential to be that person to someone.

Everyone needs somebody to lean on. Are you that person?

Join Roundpeg's

304 Read This Now - How to Write Attention Grabbing Headlines

February 9th, 2018

10:26

No matter how interesting your email campaign is, it won't be very effective if people don't open your email. Discover tricks to command attention and drive readers to open your email as soon as it arrives in their …

#303 LinkedIn Basics with Cathy Cain-Blank

February 2nd, 2018

12:02

Looking to get your LinkedIn program started? In this first of a two-part conversation with Cathy Cain-Blank of  CC Marketing and Communications.

More Than a Few Words is a production of Roundpeg, a digital agency …

#302 Social Media Survey

January 26th, 2018

13:08

Every year, since 2010 we have studied internet marketing trends among small business owners. This year the study looked at social media platforms, email, blogging, and internet advertising.

This week we share some of …

#301 Facebook Changes - Don't Panic

January 19th, 2018

9:34

Join Roundpeg's Lorraine Ball and Lydia Thurston while they discuss the new updates to the Facebook stream algorithm that drastically changes the way that marketers use Facebook.

If you are not aware, on Thursday, …

#300 - Blog FAQ

January 14th, 2018

10:06

The questions on every business-owner's mind: how should I blog? Am I blogging enough? Why is blogging important?

Join Roundpeg's Lorraine Ball and …

#299 Use Reviews to Improve Your Business

January 8th, 2018

12:55

Customers are likely to believe what other people say about your business.  That's why reviews are so important.  In today's podcast, Lorraine chats …

#298 Do You Have a Business Map?

January 8th, 2018

1:07

You wouldn't get in your car and drive without a map, if you didn't know where you were going, so why do you think you can drive your business …

#297 Are You Ready to Be a Video Star?

January 1st, 2018

7:09

For more than a decade images have ruled the internet, but 2018 is shaping up to be the year of the video.  With cameras in everyone's pocket,  it …

#296 Help Google Find You

December 25th, 2017

11:08

Everyone knows the best place to look for a dead body is on page 2 of a Google search. Why? Because no one will actually look there. To avoid a fate worse than death, small business owners need to embrace and active SEO …

#295 How to Grow Your Email List

December 18th, 2017

16:51

It doesn't matter how good your email newsletter is, if you don't have enough people to send it to you won't have a chance to share your information.  

In today's program, Lorraine shares an excerpt from a longer …

#294 How to Find and Be a Male Ally

December 11th, 2017

13:30

Julie Kratz, a highly-acclaimed leadership trainer, speaker, and author, joined us for a conversation about male allies.

  • We talked about what they …

#293 Overheard at the 'Peg

December 4th, 2017

9:39

These days everyone is pumping out content. There are blog posts and pictures and video that all follow a predictable formula.  After a while, every …

#292 Hand Turkeys

November 27th, 2017

9:49

Last week we made hand turkeys.  Sure it is a silly thing for adults to do, but as Sam explained,  there are several good reasons why every business …

#291 Food, Glorious Food Marketing

November 20th, 2017

13:23

At Roundpeg, we love all our customers, but we definitely enjoy working with our food clients a bit more.  Why? Well, of course, there are the products, but also the creativity and the opportunity to promote product …

#290 Branding Yourself With Erik Deckers

November 13th, 2017

14:00

Today, Erik Deckers is recognized across the country as a humorist, author, and marketer. But just a decade ago, that wasn't the case.  So how did …

#289 Getting More from Your Facebook Ads

November 5th, 2017

12:48

Advertising is easy.  For a relatively small investment, even a novice marketer can reach a wide audience.  but when you are ready to go beyond the …

#288 Conversation with a Life Long Networker

October 30th, 2017

11:31

Albert Kaufman considers himself a lifelong networker. In this conversation, he shares his opinions and tips for making the most of your networking activities.  Learn more about him at www.albertideation.com

 

More …

#287 Audit Your Website: Part Two Content

October 29th, 2017

8:38

Your website has to do more than just look good, it needs to be filled with keyword rich, recent and relevant content. In the second of a four-part series, Lorraine looks at some of the most common content mistakes and …

#286 What to Expect From the Gutenberg Update

October 23rd, 2017

9:08

Wordpress is promising us that Version 5 of the popular software is going to be packed with some pretty significant changes.  The biggest is …

#285 Audit Your Website: Part One Design

October 22nd, 2017

7:27

When was the last time you looked at your website - really looked at it the way a prospective customer might.  If it has been more than a few months, it has probably been too long. In today's episode, we begin a …

#284 What If Your Marketing Works?

October 15th, 2017

11:51

As a marketing professional, my attention is usually focused on generating leads.   While leads are important, at the end of the day, your business runs on sales, not leads.  

Unfortunately, too often business owners …

#283 Multi channel Response

October 8th, 2017

11:57

Your customers on looking for information when they are at their desks, from mobile devices when they are on the go and even in real life.  Do you …

#282 Polls and Quizzes - Talking About Ourselves

October 1st, 2017

11:19

Trying to get prospective customers to engage with you on Facebook or your website?  Josh Haynam of TryInteract.com suggests you ask people …

#281 You Need to Be Social

September 25th, 2017

9:00

This week our guest is Dylan Careker, the marketing manager at Flexpac.  Dylan is pretty passionate about his belief that there is a place for every …

#280 The Good and Bad of Psychographic Segmentation

September 22nd, 2017

8:42

Psychographic segmentation divides your market based on consumer personality traits, interests, problems, values, philosophy, and motivations. 

With data from social media, it is easier than ever to use psychographic …

#279 Missing the Target - Where did Applebee's Go Wrong

September 18th, 2017

11:41

When Applebee’s announced they would close 135 locations in 2017 I wondered what had happened to the once-popular chain. As I looked at their recent …

#278 Discovery Phase

September 17th, 2017

11:28

One of the most important things to do at the beginning of a web design project is to get key decision makers in a room and brainstorm to create a wish list.  

That was the topic of our conversation with Barbara …

#277 Free Speech and Social Media

September 11th, 2017

9:56

Where is the line when it comes to free speech? What can you say and where can you say it?  The advent of social media has made this question even more challenging to answer. 

As social media companies work to prevent …

#276 Marketing Automation

September 4th, 2017

9:32

Websites and marketing tools are smarter than ever.  Today you can track prospective customers from your email to your website and back again.  

#275 What Other People Say

August 31st, 2017

8:35

When it comes to marketing, you only have so much credibility when you are talking about yourself. Sometimes you have to step back and let other people, your customers or referral partners do the talking for you. 

That …

#274 SEO Basics with Nicole Mccullum

August 27th, 2017

10:43

SEO is a complicated topic.  But Nicole McCullum of Captivate Designs breaks it down to a few simple ideas every business owner can start using right …

#273 MTFW Preview

August 20th, 2017

1:10
Welcome to More Than a Few Words – a marketing conversation for business owners.

Each week, Lorraine Ball chats with industry leaders from around the …

#272 What do you think about polls?

August 14th, 2017

5:44

What do you think if polls? Love them? Hate them? Really don't care?  

See what I did there? I asked you a question and gave you choices to make it …

#271 Reviews: The Best Type of User Generated Content

August 7th, 2017

11:08

People are significantly more likely to believe what other people, even strangers say about a business before they believe what is published on the company website. 

People have always relied on the opinions of others. …

#270 Twitter Love with Dana Nelson

August 3rd, 2017

11:16

Do you love Twitter?  Dana Nelson does.  In this episode, she shares success stories and tips for anyone hoping to make connections using Twitter. 

More than a Few Words is a production of Roundpeg, a digital marketing …

#269 Blog Basics & Beyond

July 31st, 2017

13:51

This week our guest is writer Sue Toth.  Sue provides writing and editing services, helping business owners tell their stories. 

We talked about how to get started and where to find good ideas for your blog.  If you …

#268 Go Live

July 24th, 2017

12:11

Have you tried Facebook Live yet? Marketing strategist, Vanessa Cabrera thinks you should.  In this week's episode, she shared some of her favorite …

#267 - 300 Selfies and Other Instagram Mistakes

July 22nd, 2017

9:42

You can put anything you want on your Instagram account.  But if it is nothing but 300 selfies I am going to judge you.

This week Lorraine rants a bit about this narcissistic practice and shares a few tips t creating a …

#266 Women Entrepreneurs

July 17th, 2017

14:19

Every entrepreneur faces challenges as they try to get their business off the ground. 

Susana Fonticoba of www.rightclickadvantage.com & www.marketingsisters.com things women face additional challenges when it …

#265 Pros and Cons of Yelp

July 14th, 2017

10:25
Talk companies about Yelp advertising and you will get an earful. 

Much like Facebook and Google AdWords, business owners can use Yelp advertising to …

#264 What to do When Life Hands You Lemons

July 10th, 2017

12:59

Let's face it, sometimes things don't work out exactly the way you planned them. While this is true for all of us, it is especially true for small business owners

Just when you think everything is just perfect, life …

#263 The Podcast about Podcasts

July 2nd, 2017

12:12

Interested in starting your own podcast?  This week Lorraine chats with Debbie Dechambeau of the Select Business Team about the basics of podcasting. She also shares some ideas on how to use your podcast as a business …

#262 Google Your Business Listing

June 25th, 2017

10:34

In today's episode of More than a Few Words, Melanie Diehl , Your Social Gal talks about the importance of having a Google Business Page.  It won't …

#261 The Pre Web Design Checklist with Peter Wolfgram

June 22nd, 2017

18:20

Ready to jump into your web design project? Roundpeg web designer, Peter Wolfgram thinks maybe you should slow down.  It's not that he doesn't want …

#260 Cross Marketing Hacks with Vikram Rajan

June 18th, 2017

16:22

Are you taking advantage of cross-marketing strategies to grow your business?  Vikram Rajan of Raviate  & PhoneBlogger.net thinks it is something …

#259 Your Best Customer

June 11th, 2017

20:51

Every small business owner knows tt is hard to attract a steady stream of new customers. Nick Cavarra of Social Punch Marketing thinks there is a better way.

We chatted about strategies to stay connected to your …

#258 Event Venue Websites

June 9th, 2017

7:36

It is summer, and my guess is you are looking for fun and interesting things to do this weekend.  And if you are like Sam, our digital specialist you are probably looking at concert venue websites.

 

As he was …

#257 The One Philosophy

June 5th, 2017

12:30

I was introduced to the One Philosophy by Ellen McDowell the founder of Ellen McDowell – Your Social Butterfly.   We talked about the first three principals and how small business owners can apply them throughout their …

#256 Auto Response Campaigns - Marketing While You Sleep

May 27th, 2017

11:30

Auto response campaigns make it easier to stay in touch with prospective and former customers, delivering relevant information at just the right time. 

Moore than a Few Words is a production of Roundpeg 

#255 Why You Need Employee Profiles On Your Website

May 27th, 2017

9:20
Why You Need Employee Profiles On Your Website

Every organization is made up of people. We know that, but some companies seem to be content to hide behind a faceless corporate profile.

While that may be ok, for a large …

#254 Email Design Tips

May 18th, 2017

16:34

"You've got mail"

Has it really been almost twenty years since we first heard those words?  

Like any relationship, our feelings about email have certainly changed.  From something, we looked forward to, to something …

#253 Facebook 2017

May 1st, 2017

8:32

Every year, Facebook adds new features to keep individuals on their site longer and attract more and more small business owners.  Ultimately they hope you will advertise, but they lure you in with lots of new content …

#253 Business Networking and SEX - It's not what you think.

March 9th, 2017

30:17

 

During a multi year research study Hazel Walker and Frank De Raffele, Jr made some surprising discoveries about  the role gender plays a role in …

#251 Linkedin Blitz

March 8th, 2017

28:36

What is the Linkedin Blitz?  It is a concentrated 30 day program to improve your results on LinkedIn.  Does it work?  I gave it a try a few years ago …

#250 Marketing Budget

December 16th, 2016

6:09
Do you know if you are making good marketing choices?

If not, it’s time to get serious.  Download our FREE bundle of marketing budget tools.

When …

#249 Use Your Website to Engage Customers

November 9th, 2016

6:49

People don't become customers overnight.  It is an ongoing process which often begins with a visit to your website. 

#248 Marketing Tips for the Holiday

October 5th, 2016

10:12

Thanksgiving is in November and Christmas is in December, right?  Well if you are in retail or hospitality your planning for these important months …

#247 Simple SEO Strategies for Small Business

September 9th, 2016

15:13

There are lots of things to keep track of when you try to improve your SEO.  In this episode we focus on the basics every small business owner should …

#246 What to Share Where

June 27th, 2016

4:01

Our digital specialist Leisha Jenkins had some easy to follow advice for anyone planning a social media strategy.  

For more information check out …

#245 Content Marketing Can Help You Close Sales

March 30th, 2015

15:48

From our archive, a conversation about how to use content marketing to close sales. 

#244 Consistency Wins

March 16th, 2015

14:20

When you're busy (which, let's face it, is always), it's so easy to let a week slide by without writing any new content for your blog or responding to content sent over by your marketing company. It's understandable, …

#243 Why Should I Buy From YOU

March 9th, 2015

22:41

Your brand position statement isn't just marketing hype. Used correctly it defines what you want customers and prospects to think about your company.

It defines who your customer is, what they want and how you are …

#242 Facebook is Still Not Dead

March 1st, 2015

18:40

From our archive: About 18 months ago, Allison and I debated whether Facebook was on the way out.  We agreed that even though people were spending less time on Facebook it still had a place in the marketing mix of many …

#241 Sales Start with Pain

February 23rd, 2015

4:28

Sales begin with pain.  Customers come to you when they are not happy about something.  It is your job to figure out what is causing pain and show them how your product can make the pain go away. 

  This short program …

#240 Landing Pages and Light Boxes

February 16th, 2015

13:45

A good inbound marketing strategy involves getting customers to your website, offering them something they want, and receiving their contact …

#239 Super Bowl Hit and Miss

February 5th, 2015

14:06

Whether you enjoyed the big game or felt your gut sink in the final moments, this year's Bowl was packed with big budget ads. Some were funny, some were sad, and all of them were expensive. Were they all smart …

#238 Home Service Sales

February 1st, 2015

15:27

When you sell home services like carpet cleaning, roofing, or plumbing you rarely have a chance to play on your own turf. The sales pitch is almost always in the customers house, where they are most comfortable and you …

#237 Customers for Life

January 27th, 2015

9:04

What if you never had to find another new client ever again?  Sound too goo to be true?

  If you adopt a Customer for Life strategy you might discover you don't need as many new clients as you think, as the ones you …

#236 Clean up your home page

January 19th, 2015

7:06

There was a time when your home page needed to contain all that you did.  The format was much like the front page of a newspaper with a series of article snippets with links to learn more.  But the trend has shifted. …

#235 Do you have the groundwork in place?

January 12th, 2015

19:18

If you were going to build a building you would start with the Groundwork. The same is true for your 2015 marketing plan. Whether you are a …

#234 Goals make a plan real

January 5th, 2015

8:11

It is not enough to have a broad plan for your business. You need to have specific, measurable goals which you can translate into action.

#232 Why Groundwork Sessions?

December 31st, 2014

0:52

How are you going to reach your goals this year?

You could hire us to write your marketing plan, but then what?  You’ld have a well written document …

#231 Do you have a plan?

December 29th, 2014

23:37

We have been talking to quite a few business owners lately who are excited about starting their new business.  Unfortunately, it seems as if they haven't done their homework.  There doesn't seem to be a plan other than …

#230 Why You Need a Content Calendar

December 20th, 2014

13:22

What type of marketing will you be doing a week or month from now? What about in six months? How will your different marketing activities work together to drive sales?

If you can’t answer those questions, you need a …

#229 Kickstart your business with a little cash

December 16th, 2014

14:45

Looking to jump start your business idea with a little capital infusion? With online fundraising tools like Kickstarter or Indiegogo, it is easier …

#228 Why we revised a one year old website

December 9th, 2014

14:02

I loved the website we launched in September of 2013, so why did we completely overhaul our theme just a year later? These days a year is a long time …

#227 Free Kittens

December 1st, 2014

5:25

What started as a  joke turned in to an interesting social media experiment when we decided to use kittens in our seminar marketing campaign.  The …

#226 Who Links to you?

November 24th, 2014

9:58

Business is still about relationships.  And when it comes to the internet those relationships are measured by who links to you and to whom do you link.
 
While Google no longer puts the same weight on links that it once …

#225 Attracting the Attention of People With Short Attention Spans

November 17th, 2014

10:46

Let's face it, today your website visitors have a shorter attention span than ever before. So how do you keep readers interested long enough to digest your message? This week we will take a quick look at ways to create …

#224 How do you push prospects off the fence

November 10th, 2014

12:48

Some of your marketing effort should be focused on people who are right on the verge of a purchase, and have made their intentions known. Do you have …

#223 Go where your customers are

November 3rd, 2014

13:05

One of the most surprising events in the social media community in 2014  was a decision by Copy Blogger to close down their Facebook page. With more than 38,000 fans this seemed like a strange move for a social …

#222 What to do when someone is interested?

October 27th, 2014

9:55

When a prospective customer comes to your website or enters your physical retail store your primary  objective is to interest them in something you have to sell or share. This week we talk about ways you can do just …

# 221 Not everyone is your Customer

October 20th, 2014

17:41

It is a hard thing to accept, but no matter how cool your product is there are people out there who don't want it.  Instead of wasting time trying to …

#220 Just Browsing

October 13th, 2014

9:49

Most customers are not ready to buy right away.  You need to move them from Just Browsing, to Interested,to On the Fence, to Hooked.  This week we talk about what to do when someone is in the "hooked category. 

#219 What is on your menu

October 6th, 2014

10:18

Don't assume your customers know what you really offer.  Ask questions and confirm the order. 

#218 How to Grow Your Email List

September 29th, 2014

15:53

From high touch to high tech here are some of our favorite suggestions on how to grow your email list.  This week we share some of our favorite tips.  And if the show has left you wanting more, you can download our …

#217 User Generated Content with Erin Sparks of Edge of the Web

September 24th, 2014

8:41

This is a recording of Lorraine talking with Erin Sparks of Edge of the Web Radio about User Generated Content. 

#216 Take the Keys

September 22nd, 2014

15:28

Even if you hire someone else to manage your social media and content strategy, you need to stay involved. Here are some tips to help you take the …

#215 What to do when a customer calls

September 15th, 2014

9:12

The sales process may begin when a customer calls, but it doesn't end there.  In many industries you need to have a follow up process to nurture the …

#214 How a pigeon can help you find customers

September 8th, 2014

10:15

This week we are talking about Pigeon.  No, not the annoying bird which leaves a deposit on your window.  We are talking about the latest Google update focused on making reviews of your busienss easier to find. Now more …

#213 Why Everyone Hates Your Website

September 1st, 2014

18:12

No one tries to create a website customers and search engines hate, but let's face it, we know it happens all the time. 

  Don't let this happen to you!  Download our FREE web design guide.   

#212 Staying One Step Ahead of the Content Onslaught

August 25th, 2014

12:49

More and more companies are jumping into the content game, cluttering in-boxes and news feeds. How do you compete to be sure your content is seen, read, liked and shared?

One approach is to to simply write more, but at …

#211 It is all about local

August 18th, 2014

13:47

While you may never be able to compete with large national brands, if you only serve a local community you don't have too. Instead focus your energy on winning local search.

  For more on this topic check out :

#210 A picture is worth a thousand words

August 11th, 2014

14:05

Some people say that a picture is worth 1,000 words.  Every wonder why?  It is because our brains process images significantly faster than we can process words. In an instant, they convey a range of emotions and ideas.  

#209 Everyone Needs a Little Help From their Friends

August 4th, 2014

24:48

Many business experts agree one of the best ways to grow a business is with “OPM” (Other people’s money). The idea is to reduce your risk and …

#208 What's New on Linkedin

July 28th, 2014

16:41

LinkedIn continues to evolve and improve. This week we take a look at two exciting new additions to the platform. 

#207 Video Tips

July 21st, 2014

14:05

Sometimes video can do more in 30 seconds than you can do in five or six pages.  Today we talk about some of the how and why of small business video. 

#206 Where You Say It

July 14th, 2014

10:31

When it comes to content marketing it takes more than just great words and ideas.  It isn't just what you say, but where you say it that makes the difference. 

  With more and more companies developing content, the …

#205 Inbound Marketing

July 7th, 2014

11:17

It isn't enough to get people to come to your site.  You need to welcome them, engage them and keep them coming back.  Inbound marketing strategies can help you do just that. 

#204 Say it Once - Why Duplicate Content Kills Your Site

June 30th, 2014

13:01

When people repeat themselves too often, you tune out. And it isn't just a semi senile grandmother people are ignoring, it is messages from companies just like yours. And it isn't just customers, prospects and potential …

#203 Lessons from a Jar of Beans

June 28th, 2014

5:13

Content marketing makes sense for almost any business.  This short program describes how a bean company used content marketing to drive sales. 

  Below you will find the accompanying slide deck.      Randall beans …

#202 Not every business needs a website

June 23rd, 2014

14:34

There are lots of successful companies which have been around 20, 25 or even 30 years without a website.  Do they need one now?  

#201 Process: How we do stuff

June 16th, 2014

14:54

Lorraine tends to fly by the seat of her pants, and Jarred loves process and systems.  This week we talk about why a more organized approach is the right choice for most businesses. 

#200 What are other small business owners doing online?

June 9th, 2014

18:38

Did you ever wonder what other businesses are really doing online?  How much time are they spending and where they are spending it? Well we were curious so we decided to ask and share the answers with you. 

  This week …

#199 Pandas and Payday Loans

June 2nd, 2014

11:12

Google has made another round of changes to their search algorithm.  These changes are revisions to both their Panda and Payday Loan updates. Does all that sound like too much SEO Speak? That's ok, this week we break it …

#198 Customers Service and Social Media

May 26th, 2014

16:19

Customers will always have complaints and inquiries about your services or products- it's all part of doing business. In the modern age of smartphones and the Internet, your clients are only a few mouse clicks away from …

3197 If You Build it Will they Come

May 19th, 2014

18:05

A guide to using your web analytics to drive your marketing strategy.  If you aren't happy with the total amount of traffic coming to your website then dive in to the analytics and look at your traffic sources.  

#196 Simple Guide to Trade Show Success

May 12th, 2014

20:28
Trade shows and conferences can be tedious and time consuming, but they can also been profitable if you do a little bit of proper planning. This week we talk about some of our  trade show experiences- both good and bad- …

#195 Anatomy of a Perfect Home Page

May 5th, 2014

15:19

There is no one perfect design for your home page.  In this week's show we weigh the pros and cons of different designs and talk about things you …

#194 Build Connections with Great Content

April 28th, 2014

14:19

When you write something for your blog you hope someone will read it.. Every now and then you get a bonus when someone likes the content well enough to share it excerpts on their blog.   And if that blog has high …

#193 How Do You Get Noticed? By Doing Things Your Competitors Aren't

April 21st, 2014

16:16

It's simple - you want to get noticed and be successful. The number one goal for any small business owner is recognition and exposure for their …

#192 Linkedin Showcase

April 14th, 2014

13:05

LinkedIn is making some big changes.  Product pages are out and the new Showcase Pages are in.  

Wondering what are Showcase pages and what can you do with them?  Jarred and Lorraine will step you through some of the …

#191 Happy Birthday GMail

April 7th, 2014

14:18

How did you access your email 10 years ago?  Yahoo?  AOL? Hotmail? Or were you an Outlook users?  Regardless of what you were using, your world changed ten years ago when Google launched Gmail.  For those of you who …

3190 Company Culture counts

March 31st, 2014

17:37

A thriving company culture drives innovation, entrepreneurship and productivity. Has your business gone through all the necessary steps to  define a …

#189 Build Healthy Networking Habits

March 23rd, 2014

12:57

Building great relationships is the key to any successful business endeavor. Most people don’t have the time to get networking wrong.  Having a game …

188 Web 2020

March 16th, 2014

17:43

The technology of the internet continues to evolve.  So what's next?  What will the internet look like just a few years from now?

3187 Ins and Outs of Online Advertising

March 10th, 2014

17:10

Not every advertising vehicle is right for every business.Should you advertise on Linkedin? Yelp or the Yellow Pages.com?   This week we will talk …

#186 Lessons from a Corporate Branding Exercise

March 3rd, 2014

26:40

Branding is easy with a new company. You have clean slate.  There are no expectations, no existing impressions to overcome.  That isn't the case when …

#185 Why No One Reads Your Blog

February 24th, 2014

16:06

You have been spending months working on your blog posts, but no one seems to be reading them.  This week Jarred and Lorraine talk about some of the reasons readers are not flocking to your site, and how to fix that. 

#184 Your Twitter Voice

February 17th, 2014

16:20

Twitter is the ticker tape newsreel of the modern era. It's a global watering hole, perfect for researching the latest trends, following breaking …

#183 Who is Your Business Plan For?

February 10th, 2014

12:26

While every business plan covers the same basic topics the emphasis is different based on who will be reading your plan.  What a banker wants is dramatically different from what an investor needs to know. 

  Want to …

#182 Superbowl and Social Media

February 3rd, 2014

21:49

The big game was a blow out, but what about the advertising battle played out on social media and on TV?  Anne and Lorraine talk about the real winners and losers of yesterday's game. 

#181 Expiration Dates

January 27th, 2014

16:22

All good things come to an end.  That is especially true for content marketing.  Even the best campaign can only run so long.  So how do you know when it is time to call it quits? 

180 Why You Need a Content Calendar

January 20th, 2014

15:30

It is so much easier to do anything when you plan ahead.  That is especially true when it comes to your content marketing.  

  It is tough to do your best work if you wait till the last minute to create a blog post, …

#179 Wordpress 201

January 13th, 2014

21:13

When it comes to your website there is always something new.  A new feature or tool.  This week we share some of our favorite web enhancements, …

#178 Find Your Influencers

January 6th, 2014

20:37

When it comes to your product or service, who are the influencers? Who will others look to when they need help deciding what to buy?  Do you have a specific plan to get these people on board to help you market your …

#177 The Private Internet

December 30th, 2013

13:03

While the big social networks of Facbook, Twitter, LinkedIn and Google + get lots of attention, there is a vast "underground" or private internet that bypasses these platforms completely. Increasingly, we're seeing a …

#176 The Death of Free

December 23rd, 2013

13:12

For businesses which have formed in the era of the internet, we have grown accustomed to getting our tools for free.  But things are changing. …

#175 Uh-Oh Spaghetti-O's

December 16th, 2013

13:21

Does your brand really need to have an opinion on everything?  We don't think so.   For example why exactly did the childhood favorite brand of canned spaghetti feel the need to comment on the 72nd anniversary of the …

#174 Facebook Tells Businesses it is Time to Pay Up

December 8th, 2013

11:55

After having spent several years building a strong Facebook community, it is frustrating to see posts with visibility to less than 10% of our community. That is no accident says Facebook as they look to increase …

#173 Consistency, Consistency, Consistency.

December 2nd, 2013

14:20

When you're busy (which, let's face it, is always), it's so easy to let a week slide by without writing any new content for your blog or responding to content sent over by your marketing company. It's understandable, …

#172 Brand Position: Where Do You Fit?

November 25th, 2013

22:42

 More than just marketing hype, your brand position statement is about creating an impression of your company in the mind of your prospective …

#171 Yelp: Quietly Making Noise

November 18th, 2013

18:59

Word of mouth has always been a powerful way to build your business.  Even in the age of the internet it still is. The difference?  The words are now …

#170 Event Marketing

November 11th, 2013

18:50

What if you threw a party and no one came? These days with the internet, and especially social media that is highly unlikely. You can use your website to house event information, send email invitations, invite people to …

#168 Chipotle - Delicious Food and Smart Marketing

October 29th, 2013

18:05

Build a brand by not talking about your product? Done well, that strategy is not as crazy as it sounds, especially if you are trying to appeal to the Millennial generation. Chipotle has done just that by focusing their …

#167 Where did JC Penny Go Wrong?

October 20th, 2013

14:56

JC Penny has been in business for 100 years.  Cleraly they did a lot of things right over the years to stay in business as other retailers have come and gone.  But these days, they are struggling as they try to be …

#166 Content Marketing and Language Evolution

October 14th, 2013

14:48

English is not a static language. New words, phrases and grammar rules are added all the time. In this episode we talk about why  we  must, evolve …

#165 In a Down Economy

October 7th, 2013

13:21

The economy cycles up and it cycles down.  Learning to roll with the punches is part of running a successful business. This week we talk about things …

#164 Time to Hire Someone to Help

October 2nd, 2013

14:55

While we love it when companies outsource their marketing to us, sometimes the best decision is for them to bring on a staff member.  Trying to decide what is right for you?  This conversation might help

#163 How do you know when to hire someone to help with marketing?

October 1st, 2013

14:55

While we love it when companies outsource their marketing to us, sometimes the best decision is for them to bring on a staff member.  Trying to decide what is right for you?  This conversation might help

#162 It is the Little Things

September 24th, 2013

19:13

When it comes to marketing many business owners are surprised what a big impact a few little things can make.  It is easy to remember to send the big campaigns, get the booths ready for the trade show, but success is in …

#161 Content Marketing Can Help Close Sales

September 17th, 2013

15:48

What is content marketing?   It is information you share with prospects which help them reach a buying decision without overtly selling.  Content can be video, audio, pictures, eBooks, blog posts, email or social media …

#160 Help Wanted

September 15th, 2013

25:27

While large companies can afford a few bad hires, small businesses can't.   This week we explore the ups and downs of finding the perfect person.  And if you are looking for a job, this conversation is directed at you …

#159 A Trip to the Mall

September 3rd, 2013

19:14

The lines between on and off line are blurring, but some stores, particularly high end retails stores seem slow to make the move.  Given the computer …

#158 Your Brand is More than a Logo

August 27th, 2013

17:01

 Your brand is what you want people to think about your company, and feel about your company.  The logo, color, and font choices should all support …

#157 Growing Pains

August 20th, 2013

22:05

Businesses go through growth stages and there is a little pain at each step.  From hiring employees to deciding when to our source or add a new system, these changes may hurt a little, but are necessary in the long run …

#156 Everyone is not your customer

August 13th, 2013

17:20

As much as you would love to sell to everyone, you need to accept that Everyone is NOT your customer.    No matter what you sell, there are people …

#155 It is All About Ego

August 6th, 2013

13:54

While a healthy ego can help you have the confidence to launch and run your own business, left unchecked it can lead you down the wrong path.   There are times to trust your gut, and times to take the advice of others. …

#154 Why we love and hate the new Gmail Tabs -

July 30th, 2013

17:31

Google has just rolled out another change to their popular email tool. your inbox is now presorted into tabs, with only the most important content …

#153 Blog Basics

July 23rd, 2013

15:26

The biggest challenge most beginning bloggers face is where to find the content to fill all those blog posts. 

#152 What's New in Social Media - Pictures, Pictures and More Pictures

July 9th, 2013

16:22

As web and mobile technologies improve, pictures and video are becoming a more important part of the social experience.  To keep up, or stay one step …

#151 Facebook isn't Dead

July 9th, 2013

18:40

Some "experts" are seeing the recent declines in the time people are spending on Facebook as a clear signal that Facebook is dying.   I think their predictions are a bit premature.  Facebook is still huge social media …

#150 Shiny Toy Syndrome

July 2nd, 2013

8:39

Just like a dog is easily distracted by a passing squirrel, small business owners are distracted by new toys, tools and technologies.  So how do you …

#149 Who Should Manage Your Social Media

June 25th, 2013

16:58

It is time to move past interns and part time employees.   Social media is serious marketing and needs to be treated that way.    This week we take on the topic of social media management.  Our conclusion?  It isn't so …

#148 Email Still Works

June 17th, 2013

22:29

Often abused and overused, email has gotten a bad reputation.  But if done well it, used to send relevant messages to an interested audience email will  still deliver extraordinary and cost effective returns.  This week …

#147 Ups and Downs of Internship

June 8th, 2013

25:46

For many small businesses, summer means one thing: interns. Should you be hiring an intern? Do they need to be paid? And what should they be getting …

#146 Vacations

June 4th, 2013

19:32

It's June! The days are longer, the temperatures are rising and people are starting to think about vacations. It's unfortunate many of the small business owners I work with make the mistake of skipping vacations because …

#144 Google+ & Tumblr

May 21st, 2013

21:07

Allison and Lorraine talk about recent changes to Google + and Tumblr.

#143 Tax Preparation

May 9th, 2013

28:13

Now that tax season is over, it’s a good time to look at ways to reduce your tax bill next year. Join us as we chat with Gregory Simons about how you, the small business owner, can get ahead. About Gregory Simons: Greg …

#142 Reaching for the Stars

May 2nd, 2013

28:55

CJ McClanahan believes that fundamentally, every business has the core objective to “deliver goods or services in a fashion that provides an en ever …

#141 What’s New In Content Management

April 25th, 2013

26:08

With changing rules from Google and new technology, keeping your marketing one step ahead of  your competitors is an on going challenge. That’s what …

#140 Digital Storytelling

April 18th, 2013

29:39

Great videos begin with great stories. This week, we will talk with Lisa Whitman, co-owner of Digital Stories Productions, about how to use stories as the foundation of a great video. Lisa describes herself as a host, …

#139 Succession Planning

April 11th, 2013

29:44

Today you’re focused on building your business, but someday you may want to sell it or turn it over to your employees. All too often business owners wait until it is way too late to start mapping out an exit strategy. …

#138 Content Only You Can Create

April 4th, 2013

28:15

In the rush to create content for blogs, emails and social media, many small business owners fall in to the trap of simply re-purposing content they find elsewhere. While some of this information is good to share, you …

#137 Funding Local

March 28th, 2013

29:26

Talking with entrepreneurs in Indy, I often hear complaints about the lack of local funding in the city. Today’s guest Brandon Smith is trying to change that. He is part of a new venture Localstake, which connects …

#136 Business and Community Responsibility

March 20th, 2013

28:28

Business owner Joel Russell believes a business should do more than just produce products and services.  A business should be actively engaged in …

#135 Creating an Active Arts Community

March 13th, 2013

29:50

A vibrant artistic community will adds interest, jobs and revenue to a city. Indy is lucky to have an organization like IndyFringe at the center of our community. From modest beginnings just under a decade ago, the …

#134 Branding – With Nila Nealy

March 6th, 2013

26:25

A great brand is more than a great logo. Having a truly iconic brand means understanding who you are and what you offer to customers. From the …

#133 Sales Strategy

February 27th, 2013

29:01

If you  don’t make sales, you won’t have much of a business. While we all know that’s true, it’s easy to get distracted and focus on busy work instead of the business of sales. Sales doesn’t have to be hard or …

#132 Podcasting as a Marketing Tool

February 20th, 2013

29:32

Long before podcasting was cool or easy to do, our guest Alan Houser began experimenting with the medium.  Now, after more than seven years, he has …

#131: Survey Say

February 13th, 2013

29:23

The results are in from our 2013 Social Media Survey. We'll be releasing the white paper soon, but for now Allison and I will be talking about some …

#130 Radio, TV and Social Media

February 6th, 2013

27:16

Throughout his twenty year career, meteorologist Paul Poteet has done one thing, consistently  - talk to people about the weather. He has been the …

#129 Marketing the Healthy Lifestyle

January 30th, 2013

28:07

It's a new year, and time for a new start to your business and your life. This year, you're going to eat healthier and exercise more, right? Our …

#128 Pros and Cons of Partnership

January 23rd, 2013

Go it alone or go with a partner? It’s a question many business owners have to answer as they build their company.  This week we will be chatting with serial entrepreneur Arifa Aronson about her advice and lessons …

#127 Using Content to Convert Visitors to Prospects

January 16th, 2013

29:16

Search engine optimization and social media are an important part of driving traffic to your website, but getting prospects in the door is not enough. Once they arrive, do you have something for visitors to do? Are you …

#126 Social Media and Community Events

January 10th, 2013

28:37

Looking for something interesting to do in Indy his weekend? Just ask Ben Risinger. He turned a passion for the city into business as the founder and on-air host of DoItIndy. Along the way, he has also learned quite a …

MTFW: Social Media and Community Events

January 9th, 2013

28:28

Looking for something interesting to do in Indy his weekend? Just ask Ben Risinger. He turned a passion for the city into business as the founder and on-air host of DoItIndy. Along the way, he has also learned quite a …

#125 Start the Year with a Plan

January 2nd, 2013

27:42

Hard to believe it’s a brand new year. This week on our marketing podcast, Allison and I will discuss the importance of starting the year off with a business and marketing plan that will help you achieve your goals.

#124 A Beginner’s Guide to Pay Per Click

December 26th, 2012

29:15

You may have noticed recently that Google has been aggressively promoting their AdWords product. If you are trying to figure out where to get started, or even if pay-per-click is right for your business, this is is one …

#123 Trade Shows: Before and After

December 19th, 2012

29:31

Are you gearing up for spring trade shows? Want to make the most out of  your investment? Whether you’re planning a booth at a conference or a …

#122 Print in the Digital Age

December 12th, 2012

28:48

The Internet has significantly changed the way we market. It begs the question, does anyone print anything anymore?  While we love internet marketing, we think there is still a place for print.  Join us on More Than a …

#121 Print in the Digital Age - Part One

December 11th, 2012

What is the role of print publications in the age of the Internet,  Listen as Kyle Garago, Editor-in-Chief at the Air Conditioning Heating and …

#120 Anatomy of a Perfect Landing Page

December 5th, 2012

29:37

If you want people to notice your company online, give them something to look at. A great way to present information is through the use of an infographic, the equivalent of a digital poster. Infographics have …

#119 : Marketing for Professional Services

November 28th, 2012

29:40

There are always rules, including about what you can and can’t say in your marketing. In some industries, the rules are general suggestions, while in …

#117 : Tis The Season For Online Shopping

November 14th, 2012

26:39

The holiday season is just heating up as retailers battle for shoppers’ mind share. As consumers create their holiday gift lists, retailers have been …

#116 LinkedIN Blitz

November 12th, 2012

26:28

A few years ago, I commented on a blog post about how you decide who you choose to follow on LinkedIn, Facebook, and Twitter. The comment led to a …

#115 The Courage to Be Profitable” and Other Marketing Tips

November 7th, 2012

28:51

Joining us for MTFW, our weekly marketing podcast, is author and marketing strategist Ruth King. She is a serial entrepreneur with more than seven …

#114 Marketing Services People Don't Want

November 1st, 2012

28:02

It's easy to write marketing plans for products people want to buy, things like cars, vacations, food products and clothes.  But what if your product is something people need, but don't want to think about - insurance …

#113 From Hobby to Business

October 31st, 2012

29:35

Generally, a hobby is defined as something you do for personal enjoyment while a job is something you do to make money. So what happens when your hobby becomes your business? Nancy Lee is a contemporary designer and …

#112 Why Run a Business in Indy?

October 24th, 2012

29:41

We think Indianapolis is a great place to run a business, and Ron Gifford, Executive Vice President of Public Policy at Central Indiana Corporate …

#111 Where is Rainmakers Now?

October 17th, 2012

29:28

Ten years ago, a handful of people started meeting in a bar to discuss how they could work together to grow their individual businesses.  From that …

#110 Social Animals

October 3rd, 2012

29:39

Social media is a great way to connect with prospects and clients.   It is also a terrific way to share expertise.   Dr. Greg  Magnusson,  owner of

#109 While the Cat’s Away

September 26th, 2012

29:53

Lorraine is still away so join Allison, Jenna and Peter as they chat about life in a small agency…and probably cats.

#108 Nothing New

September 19th, 2012

29:30

One of our favorite guests in MTFW history is Muhammad Yasin. Director of PR and Social Media at HCCMIS, Muhammad has a great sense of humor and an encyclopedic knowledge of social media.  It’s always a great show when …

#107 Educating the Next Generation

September 12th, 2012

29:11

How comfortable will you be to one day put your business in the hands of the next generation? Orr Fellowship believes in raw education and real world experience for young people. Orr Fellowship fosters recent graduates …

#106 Indy on the VERGE

September 6th, 2012

29:35

Indiana is a great place to start a new business. With a vibrant, supportive community, new business owners are just a meetup away from developers, founding partners and investors needed to launch their idea. At the …

#105 MTFW: Creating a Turnkey Business

August 29th, 2012

28:48

We are excited to have  Cindy Hartman with us this week to discuss how to create a successful turnkey business package. Since 2004,  Cindy owner of …

#104 Simple SEO With Andrew Gouty

August 22nd, 2012

28:38

Everyone wants to be on page one as customers search Google for a business like theirs. Unfortunately, there are often millions of possible options.

So how do you move to the top of the page? Search engine optimization …

#103 A Content Strategy for People and Robots

August 15th, 2012

29:03

On a regular basis Allison and Lorraine talk about the importance of creating a content strategy which will serve two masters: search engines and …

#102 Starting Legally

August 8th, 2012

27:55

If you dream to start a small business but you’re stuck somewhere in the beginning stages, tune in this week to get advice from a legal standpoint. Matt Griffith of Indiana Business Law explains in plain terms what you …

#101 Building Relationships Through Your Marketing

August 6th, 2012

29:00

We all think we understand the importance of building business relationships with customers. But do we really know how to establish and nurture these relationships to let our business benefit? This week our guest Serina …

#100 What’s New in Web Design

July 25th, 2012

29:42

The web has continued to expand and change.  As it does, your web design needs to change as well.  This week our extraordinary web designer Peter and I will discuss new web trends as well as the do’s and don’ts of good …

#99 Five Million Emails a Month

July 18th, 2012

29:26

f you have been reading our blog lately, you know we have been talking about email marketing, a lot.   Why?  Because this  often overlooked tool, …

#98 MTFW Legally Social

July 11th, 2012

29:43

Marketing has always raised legal questions: Can you say that? Will I sue you if you do? The move of marketing to the internet has brought all of those questions to a new platform as well as raising quite a few more. …

#97 Half Baked Marketing Ideas

July 2nd, 2012

26:57

It is the week of the 4th of July, so we assume most of our readers and listeners will be taking the day off.  But just in case you are craving a …

#96 Irish Business Intelligence

June 27th, 2012

29:20

MTFW has gone international to find out if marketing different around the world? We are going to find out.  Our guest this week is Olwen Dawe -founder of  Irish Business Intelligence. She will be calling in and sharing …

#95 Content Strategy

June 20th, 2012

29:41

You know you need to blog regularly, but how do you develop good content? This week’s we will be chatting with  TJ Furman about that topic. We will …

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