As the craft beer industry has exploded over the past few decades, a new marketing niche has emerged. Many beer drinkers are no longer willing to consider their beverages or their brew a commodity. Join us as we talk with Mike Thilman, a district manager for world class beverages as he addresses how his company competes in the craft beer market. In addition to Mike, we will be joined on the show by Hazel Walker, founder of Lipstick on the Rim, a beer appreciation group created by women for women who has some very specific opinions about the mistakes beer marketers are making.
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