Cover art for podcast More than a Few Words

More than a Few Words

675 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

1:33

#529 Content Marketing Defined

These days, it seems like everyone is talking about content marketing. But what is it really?

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.

Content marketing is a strategic marketing process of using content to attract and retain a clearly defined audience. It's focused on creating and distributing valuable, relevant and consistent content to ultimately drive customer action.

There are several  really important words in that definition.

Strategic:  With content marketing you don't just start writing blog posts and taking pictures willy nilly, you  create a plan which outlines your goals and what you're going to do with the content and what kind of content you want to deliver.

You start by figuring out who your audience is and  where are they going to be.  You also need to think about the action you want them to take  after they read your Facebook update or see a video. Do you want them to download, share,  sign up or to buy?

The action part of content marketing is as important as all of the other pieces

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to More than a Few Words

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://roundpeg.podbean.com/feed.xml

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens