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More than a Few Words

678 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

11:34

#604 Get Noticed by the Media

More than a Few Words, a marketing conversation hosted by Lorraine Ball.

If you are like most business owners, it is a struggle to stand out in a crowd. You can elevate yourself above the rest with a little bit of publicity.

Before you begin, you need to understand the difference between editorial and advertorial content. You can't approach the news editor with the idea in mind that you are going to pitch  your product or service You need to bring an informative angle that will educate their readers. 

One tip that Tracy Lamourie shared was to look for writers who are working on stories you can contribute to.  Where do you look?  HARO and Source Bottle are two sites where writers post questions and request for information. 

About Tracy Lamourie

Tracy Lamourie,a high profile international award winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a  Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations.

She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one.

Recognized by media around the world for her 20-year campaign tht ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019.

A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations.

 

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