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More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

9:46

506 Customer Experience

When people throw around the term customer experience, what are they really talking about? They're talking about the experience that customers go through when interacting with your brand.  It is not just a single moment, but rather a series of interaction in their customer journey.

The cumulative impact of these experiences defines how they feel and how they perceive the brand is delivering on their promise. 

 

This week, Stacy Sherman of DoingCXRight®shares some tips on how and when businesses should measure their customer's experience. 

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Educational

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Interesting

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