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More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#466 Attracting the Right Candidates

Are you looking to expand your organization?  If its a struggle to find qualified candidates. you might need to change your focus.

Typically the focus is on the candidate.The hiring company tells them to change their approach, resume, writing style, and exceptions to meet the company's needs. In today's competitive job market however, it is often the company that needs to change.

Before you look externally, you need to look internally to see what image you are  projecting.  If your brand image in the market is lackluster and generic you are likely to get a lot of resumes that are lackluster and generic as well, because "like attracts like".

This week our guest Career Success Coach, Lisa McDonald sat down with host Lorraine Ball and explained if you're having trouble attracting great resumes, you might want to start with your own corporate resume.

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