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More than a Few Words

659 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

17:39

#659 Start in the Middle

Many "would be writers" think they should start with a title and let the story unfold.  Our guest, Tina Bakehouse suggests starting in the middle.  Begin by fleshing out the content in the middle.  Once you are clear on the body of what you're writing it will inspire the title and the flow from beginning to end.

While a good title will grab the reader's attention, the best part of any story is the conflict or twist in the middle portion, which carries the reader along on the ride with with the storyteller.

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