In this week's Marketing Minute, we look at the art of the Meme
If you’ve been using social media for any length of time, you’ve probably seen a meme. What makes memes so popular is the fact that they give people a common topic or trend to make jokes about, creating a community feel as the meme is expanded and shared.
But what about brands? Are they invited to the party? It’s a question that every social media manager grapples with at some point, and the answer is more complicated than you think.
Why? Because memes move quickly. What’s funny today is outdated tomorrow. And so if your organization is not prepared to jump on a trend quickly, it may be something that you simply want to avoid.
Secondly, meme humor can sometimes be cutting or biting. And if that doesn’t fit with your brand, again, you may want to avoid the topic entirely.
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