Google has just rolled out another change to their popular email tool. your inbox is now presorted into tabs, with only the most important content hitting your inbox. Is it a productivity enhancement or one more set of hoops to jump through. As you will discover as you listen to Allison and Lorraine the answer depends on how you use the tool. But regardless of how you use it, or even if you use it at all, there are implications that will effect the open rate of your weekly newsletter.
Oh, and as an added bonus we also shared some impressions of the new Facebook insights.
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