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More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#507 Natural Language

If a prospective customer went to Google to look for a business like yours, what words would they use? Your website must contain those words. They tell a search engine like Google exactly what your website or page is about. That information is then stored in the search engine database so it can be presented to prospective customers when they’re looking for a product or service.


One of the most common mistakes business owners make is thinking that there’s some single magic key word or phrase that they must dominate. But that just isn’t how search works anymore. Why? Because today, people are more likely to use natural language as they type or dictate to Siri. So instead of typing a short phrase like furnace repair, they’re more likely to ask “Who can I call to replace my furnace?” or “Why is my furnace making a funny sound?”


As you think about your keywords, think about natural language and how people are more likely to talk when they’re looking for a business like yours.

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