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More than a Few Words

675 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

12:33

#482 How to Use Instagram Stories to Grow Your Business

Think Instagram is just for pretty pictures of food, fashion and flowers will think again. With Instagram stories, your business can deliver relevant messages to an audience that really cares. Our guest today Bobbi Baehne will share tips and tricks on how you can use powerful Instagram stories to grow your business.

Instagram was about pretty pictures and celebrity chefs until it was purchased by Facebook a few years ago.  They have expanded the platform adding tools to make it more useful for businesses. 

One of the most powerful tools in the platform are the stories. These larger posts take up more room in the news feed, can be customized with stickers, text and even polls.  And because they disappear in 24 hours people are more likely to pay attention, because they know they will be gone soon. 

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