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More than a Few Words

675 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#610 The Landing Page

Last week I shared a few tips on building your offer.  This week we're going to focus on the landing page.

The landing page is your opportunity to convince prospective customers to say yes, I want that.

When building a landing page remember it is a single purpose page.  Your visitors are not going learn anything else about you.  That information will simply distract them from completing the submission form.

A great landing page starts with a clear, concise headline, you want to keep it short, ideally, five to nine words,.  Add a compelling photograph and then a very prominent call to action.

Below the call to action, you may add testimonials and additional reasons to complete the form.  Then present that call to action one more time .

Be sure to come back next week for tips on designing a great call to action. 

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