Last week I shared a few tips on building your offer. This week we're going to focus on the landing page.
The landing page is your opportunity to convince prospective customers to say yes, I want that.
When building a landing page remember it is a single purpose page. Your visitors are not going learn anything else about you. That information will simply distract them from completing the submission form.
A great landing page starts with a clear, concise headline, you want to keep it short, ideally, five to nine words,. Add a compelling photograph and then a very prominent call to action.
Below the call to action, you may add testimonials and additional reasons to complete the form. Then present that call to action one more time .
Be sure to come back next week for tips on designing a great call to action.
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