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More than a Few Words

676 EpisodesProduced by Lorraine Ball | Digital ToolboxWebsite

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


#444 Communicating with Impact

We talk, write and create messages all day long. But do our messages actually create the impact we're looking for?

That was the topic of the conversation with Patrick Donadio. We discussed a six step process for communicating with IMPACT! Patrick shared a simple acronym to make it easy to remember the six steps. .

I stands for intention. So why am I having this conversation? Or why am I creating this content?

M is the message and the methods you will use.  What do you want to say and how will you deliver the information?

P is for the person the message is for.  How do you personalize the message based on who the receiver is going to be?

The first half the process is all about planning the content. The second half is about how you plan the reception or delivery?

A is for activate, bringing the message to life. How do you engage people in this interaction or communication and how you keep them engaged?

C is for clarify. It is one thing to deliver the message and something entirely different to confirm the recipient understood.

T is for transfer and transition. How will the communication change or transform the person or the situation?

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